distributor

“Beverages are a high turnover product. And so as soon as a shelf empties of beverages, something takes its place. And so you need a distributor to be there to build and keep the shelf space protected.”

“So for a local store they don't store any inventory. They don't store any of their materials in their store. And so in order, when you go in and you select from the thousand frame styles on the wall the frame store is actually buying those materials for your p…”

“Yeah, but then the catch-twenty-two is the distributor won't usually take you on unless you have some stores. Like, they don't want to build you from scratch. So they want to know, oh, you've got Gelson's on board? Okay, we'll take you on.”

“And that's the big catch-twenty-two of starting a food beverage company, is in order to get a store, typically a store chain, you need a distributor. And in order to get a distributor, you need a store chain. So what you really need to do is convince some stor…”

“It ended up being a van that we literally ended up hiring someone to drive a van to deliver to the stores because that was one of the next challenges was no one wanted to carry the product for us. None of the distributors.”

“Unlike wine and beer, you can't sell directly to your consumer as a hard alcohol brand, like as a spirits brand. You have to go through distributors. So your initial customer is not your ultimate customer, right?”

“The way you do it, at least during my time, is distributors are not going to open markets. They're going to continue your stuff. So I opened New York City. I developed New York City. Once I have 50 accounts or a hundred accounts, then I find a distributor to c…”