Goldman: Beverage brands require distributors to protect high-turnover shelf space
Seth Goldman · Honest Tea: Seth Goldman · Jan 16, 2017 · at 12:37
Honest Tea co-founder Seth Goldman explains why beverage startups cannot rely on direct-to-consumer shipping and depend heavily on retail distributors.
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“Beverages are a high turnover product. And so as soon as a shelf empties of beverages, something takes its place. And so you need a distributor to be there to build and keep the shelf space protected.”
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