New Culture plans to launch animal-free cheese in select restaurants in 2024
Matt Gibson · HIBT Lab! New Culture: Matt Gibson and Inja Radman · Apr 13, 2023 · at 25:13
Matt Gibson, co-founder and CEO of New Culture, outlines the company's commercial rollout strategy for precision-fermented animal-free mozzarella.
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“We are planning to launch our cheese into food service. First of all, into some select restaurants early next year. Really excited for that. We've been lucky to work with really amazing chefs, but the goal is to first launch into restaurants with chefs and then expand nationwide from there.”
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