Matt Gibson, co-founder and CEO of New Culture, discusses the startup's focused technical strategy around precision-fermented casein.
0:00 / 0:14exact quote · 14.5s
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“And from day one at New Culture, we essentially said our focus is cheese, therefore our focus is casein, and we're going to place all our bets on casein. We're not going to give ourselves any outs. We're not going to hedge our bets. We either succeed in casein or we fail as a company.”
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More from Matt Gibson
PredictionNot checkable as stated
Gibson: Precision fermentation foods will become the norm in a few years
“Precision fermentation powered food products are going to become the norm in a few years time”
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Disclosure
New Culture plans to launch animal-free cheese in select restaurants in 2024
“We are planning to launch our cheese into food service. First of all, into some select restaurants early next year. Really excited for that. We've been lucky to work with really amazing chefs, but the goal is to first launch into restaurants with chefs and the…”
Matt GibsonApr 13, 2023▶ 25:13HIBT Lab! New Culture: Matt Gibson and Inja Radman
AssertionPartly supported
Gibson: Cheese consumption is rising despite broader dairy decline
“Cheese has actually bucked that trend and is increasing.”
Matt GibsonApr 13, 2023▶ 29:39HIBT Lab! New Culture: Matt Gibson and Inja Radman
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