Prediction certainty 4/5 debate potential 3/5

Gibson: Precision fermentation foods will become the norm in a few years

Matt Gibson · HIBT Lab! New Culture: Matt Gibson and Inja Radman · Apr 13, 2023 · at 32:11

Matt Gibson, co-founder and CEO of New Culture, discusses industry adoption and partnerships with food giants like ADM and Kraft Heinz.

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“Precision fermentation powered food products are going to become the norm in a few years time”

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More from Matt Gibson

Disclosure
Gibson: New Culture is all-in on casein with zero hedging
“And from day one at New Culture, we essentially said our focus is cheese, therefore our focus is casein, and we're going to place all our bets on casein. We're not going to give ourselves any outs. We're not going to hedge our bets. We either succeed in casein…”
Matt Gibson Apr 13, 2023 ▶ 23:46 HIBT Lab! New Culture: Matt Gibson and Inja Radman
Disclosure
New Culture plans to launch animal-free cheese in select restaurants in 2024
“We are planning to launch our cheese into food service. First of all, into some select restaurants early next year. Really excited for that. We've been lucky to work with really amazing chefs, but the goal is to first launch into restaurants with chefs and the…”
Matt Gibson Apr 13, 2023 ▶ 25:13 HIBT Lab! New Culture: Matt Gibson and Inja Radman
Assertion Partly supported
Gibson: Cheese consumption is rising despite broader dairy decline
“Cheese has actually bucked that trend and is increasing.”
Matt Gibson Apr 13, 2023 ▶ 29:39 HIBT Lab! New Culture: Matt Gibson and Inja Radman
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