Barton: Zillow's pivot to digitizing transactions required startup leadership
Rich Barton · Expedia & Zillow: Rich Barton · Jun 14, 2021 · at 52:05
Zillow co-founder Rich Barton explains the strategic rationale behind returning as CEO to lead Zillow's shift toward end-to-end real estate transactions.
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“We had accomplished the kind of first false summit That we were after in amassing a huge audience that we empowered with information they hadn't had before. But as we were speaking about before, we had not yet streamlined and integrated and digitized the transaction itself. And that, that we kind of all decided that that new mission required a set of skills out of the captain that were more like a startup. And so Lloyd and Spencer and I all kind of decided that this was the, a good opportunity for me to come back and put my hands on the wheel.”
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