Insight certainty 4/5 debate potential 2/5

Barton: You only need to see slightly further ahead than others to win

Rich Barton · Expedia & Zillow: Rich Barton · Jun 14, 2021 · at 14:14

Rich Barton, founder of Expedia, Zillow, and Glassdoor, reflects on identifying early internet business models while working at Microsoft in the mid-1990s.

0:00 / 0:08exact quote · 8.4s
720p mp4 · rendered on demand · StarZero watermark
“You don't have to see too far into the future. If you can see a little bit further into the future than the rest, you know, you can really get way ahead.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Rich Barton

Opinion
Barton believes every home in the country ought to be for sale
“Every home in the country ought to be for sale at the right price.”
Rich Barton Jun 14, 2021 ▶ 33:48 Expedia & Zillow: Rich Barton
Disclosure
Rich Barton: Zillow is not trying to replace real estate agents
“You're mistaken if you think we're trying to replace the agent and replace the industry.”
Rich Barton Jun 14, 2021 ▶ 55:48 Expedia & Zillow: Rich Barton
Insight
Barton: Coining a made-up brand name is harder but much more valuable
“Creating a new word is very ambitious, and very long-term, and very difficult. But if you are successful, you completely own that word in the dictionary, so to speak, and you get to fill it with whatever meaning you can infuse into it. So it takes, it's a lot …”
Rich Barton Jun 14, 2021 ▶ 15:05 Expedia & Zillow: Rich Barton
Insight
Two-syllable brand names sounding like dog names make the best verbs
“Since then, I've liked two syllables. I think that's the most memorable. I think having it sound like a dog's name, a good dog's name can be turned into a verb.”
Rich Barton Jun 14, 2021 ▶ 15:58 Expedia & Zillow: Rich Barton
Insight
Barton: Aggregate consumer demand first, and business models and partners follow
“These are about empowering consumers and then let the chips fall where they may from an industry perspective, right? Building for the future of what consumers want was what we were trying to do, and we were really secondarily thinking about the organization of…”
Rich Barton Jun 14, 2021 ▶ 19:10 Expedia & Zillow: Rich Barton
Insight
Barton: Pre-Zillow real estate was like a dark grocery store
“It was, I liken it to shopping in a dark grocery store with a flashlight, you know. Worse than that, the flashlight is being held by an agent who You have to ask to point it at something.”
Rich Barton Jun 14, 2021 ▶ 23:03 Expedia & Zillow: Rich Barton
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.