Rich Barton
23 statements across 1 episodes · 10 bullish · 2 bearish · 1 people on the record · first statement Jun 14, 2021 by Rich Barton · said 6 times in 2 episodes since 2024 · across every show →
On the record as a speaker too: Rich Barton's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Rod Cuthbert (5), Nirav Tolia (1)
tap a year for its mentions
2025 1 mention in 1 episode
2024 5 mentions in 1 episode
Everything said about Rich Barton, oldest first
Jun 14, 2021
Jun 14, 2021
Zillow's founders wrote personal checks to secure early real estate data licenses
“And so we didn't get the market leader at the time, wouldn't do business with us, but there were two other companies that would, because we just kept writing bigger checks. Lloyd and I are digging into our checkbooks to do it, but we wrote shockingly large che…”
Jun 14, 2021
Jun 14, 2021 positive
Barton: Zillow's pivot to digitizing transactions required startup leadership
“We had accomplished the kind of first false summit That we were after in amassing a huge audience that we empowered with information they hadn't had before. But as we were speaking about before, we had not yet streamlined and integrated and digitized the trans…”
Jun 14, 2021 positive
Barton: Highly targeted in-product advertising is perceived as valuable content, not spam
“When you can have super targeted, relevant advertising in the product experience, it isn't viewed as intrusive or advertising by the consumer. It's actually viewed as valuable content. And so a real estate agent advertising alongside a listing to say, hey, if …”
Jun 14, 2021 positive
Barton: Interactive rooftop valuation maps were an obvious viral killer product
“We fantasized about having that godlike, that bird's eye view, looking down on the rooftops and neighborhoods and having little prices on, having little numbers, you know, values on every roof, and then having that updated every day, and we thought that was ju…”
Jun 14, 2021
Jun 14, 2021
Jun 14, 2021
Jun 14, 2021 positive
Jun 14, 2021 positive
Barton: Aggregate consumer demand first, and business models and partners follow
“These are about empowering consumers and then let the chips fall where they may from an industry perspective, right? Building for the future of what consumers want was what we were trying to do, and we were really secondarily thinking about the organization of…”
Jun 14, 2021
Barton's Microsoft team secretly pivoted Expedia from MSN to the open web
“We were building for MSN, which we recognized wasn't going to probably succeed as a platform. And so we quietly pivoted to building a web app and we kind of didn't tell anybody. And so we launched, we never launched on MSN, we launched on the broad internet.”
Jun 14, 2021 positive
Barton: Coining a made-up brand name is harder but much more valuable
“Creating a new word is very ambitious, and very long-term, and very difficult. But if you are successful, you completely own that word in the dictionary, so to speak, and you get to fill it with whatever meaning you can infuse into it. So it takes, it's a lot …”
Jun 14, 2021
Jun 14, 2021 negative
Jun 14, 2021 neutral
Zillow maintained traffic but slashed its 150-person staff during the 2008 crash
“Truthfully, our traffic held up quite, quite nicely throughout the whole thing, but because of massive uncertainty around business model and the pretty high expense burn rate we had, because at the time we had about 150
People at the company.
This was the most…”
Jun 14, 2021 neutral
Jun 14, 2021 negative
Barton: In 2005, consumers could not find home listings or addresses online
“Like, it's 2005, and the web has been around for now nine years or 10 years, but still, I couldn't get pictures of homes and complete listings and prices and addresses even. Like, I couldn't get the address of a home I was shopping for online.”
Jun 14, 2021 positive
Jun 14, 2021 positive
Barton pitched Bill Gates on a graphical online travel booking service
“I showed him Prodigy, and it was all a command line really ugly thing, but I talked about how I could see him doing a Kind of a Windows version of this and giving it to consumers could be a complete game changer for consumer empowerment. And he agreed, yeah.”
Jun 14, 2021 positive
Barton: Great marketplaces require unique, hard-to-find pricing and transaction data
“We knew the elements of building a great marketplace, and it was unique and rich content that was difficult to find elsewhere. Having all kinds of pricing information, having historical transaction pricing information.”
Jun 14, 2021 positive
Jun 14, 2021
Barton: Egghead Software Held First Midnight Madness Sale for MS-DOS 5
“MS-DOS-V was the first time that Egghead Software, which was the big retailer, software retailer at the time, had ever seen, they ran a midnight madness sale on the first day that the DOS-V upgrade was released, and they had people camping out and lining up ou…”