Zillow co-founder Rich Barton discusses his original vision of bringing continuous bid-and-ask pricing to the residential real estate market.
0:00 / 0:03exact quote · 3.2s
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“Every home in the country ought to be for sale at the right price.”
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More from Rich Barton
Disclosure
Rich Barton: Zillow is not trying to replace real estate agents
“You're mistaken if you think we're trying to replace the agent and replace the industry.”
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“You don't have to see too far into the future. If you can see a little bit further into the future than the rest, you know, you can really get way ahead.”
Barton: Coining a made-up brand name is harder but much more valuable
“Creating a new word is very ambitious, and very long-term, and very difficult. But if you are successful, you completely own that word in the dictionary, so to speak, and you get to fill it with whatever meaning you can infuse into it. So it takes, it's a lot …”
Two-syllable brand names sounding like dog names make the best verbs
“Since then, I've liked two syllables. I think that's the most memorable. I think having it sound like a dog's name, a good dog's name can be turned into a verb.”
Barton: Aggregate consumer demand first, and business models and partners follow
“These are about empowering consumers and then let the chips fall where they may from an industry perspective, right? Building for the future of what consumers want was what we were trying to do, and we were really secondarily thinking about the organization of…”
Barton: Pre-Zillow real estate was like a dark grocery store
“It was, I liken it to shopping in a dark grocery store with a flashlight, you know. Worse than that, the flashlight is being held by an agent who You have to ask to point it at something.”
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