Zillow

includes Zillow Offers

18 statements across 1 episodes · 6 bullish · 2 bearish · 2 people on the record · first statement Jun 14, 2021 by Rich Barton · said 49 times in 5 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (42), Rich Barton (5), Randy Pink (1), Nirav Tolia (1)

tap a year for its mentions
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01220212022202320242025episodes it came up in
0013125220212022202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 2 mentions in 2 episodes 1 per episode
2021 46 mentions in 2 episodes 23 per episode

every mention, scene by scene, with the transcript →

Everything said about Zillow, oldest first

Jun 14, 2021
Assertion Supported
Barton: Zillow crashed by 8 a.m. on launch day from traffic
“No, I can't remember exactly, but it was down by eight a.m. It had tipped over and was sad and sick and dead by eight a.m. Of the launch day. Like, yeah, it immediately crashed.”
Rich Barton Jun 14, 2021 ▶ 41:06 Expedia & Zillow: Rich Barton
Jun 14, 2021
Assertion Not checkable as stated
Barton bought Zillow.com for $9.99 instead of Homes.com for $5 million
“And it cost nine 99 to buy the URL, which I was kind of cheap, and people wanted to sell us homes.com for five million dollars, and I was like, but I can make up a word and spend nine 99.”
Rich Barton Jun 14, 2021 ▶ 28:52 Expedia & Zillow: Rich Barton
Jun 14, 2021
Disclosure
Zillow's founders wrote personal checks to secure early real estate data licenses
“And so we didn't get the market leader at the time, wouldn't do business with us, but there were two other companies that would, because we just kept writing bigger checks. Lloyd and I are digging into our checkbooks to do it, but we wrote shockingly large che…”
Rich Barton Jun 14, 2021 ▶ 37:04 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Disclosure
Barton: Zillow's pivot to digitizing transactions required startup leadership
“We had accomplished the kind of first false summit That we were after in amassing a huge audience that we empowered with information they hadn't had before. But as we were speaking about before, we had not yet streamlined and integrated and digitized the trans…”
Rich Barton Jun 14, 2021 ▶ 52:05 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Insight
Barton: Highly targeted in-product advertising is perceived as valuable content, not spam
“When you can have super targeted, relevant advertising in the product experience, it isn't viewed as intrusive or advertising by the consumer. It's actually viewed as valuable content. And so a real estate agent advertising alongside a listing to say, hey, if …”
Rich Barton Jun 14, 2021 ▶ 45:29 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Opinion
Barton: Interactive rooftop valuation maps were an obvious viral killer product
“We fantasized about having that godlike, that bird's eye view, looking down on the rooftops and neighborhoods and having little prices on, having little numbers, you know, values on every roof, and then having that updated every day, and we thought that was ju…”
Rich Barton Jun 14, 2021 ▶ 34:47 Expedia & Zillow: Rich Barton
Jun 14, 2021
Disclosure
Barton: Zillow's original founding goal was end-to-end real estate e-commerce
“Our dream right from the start was to bring e-commerce to real estate. With right through to the transaction and to take all this kind of frustration and inefficiency and scariness out of the transaction.”
Rich Barton Jun 14, 2021 ▶ 46:18 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Disclosure
Rich Barton: Zillow is not trying to replace real estate agents
“You're mistaken if you think we're trying to replace the agent and replace the industry.”
Rich Barton Jun 14, 2021 ▶ 55:48 Expedia & Zillow: Rich Barton
Jun 14, 2021 negative
Insight
Barton: Pre-Zillow real estate was like a dark grocery store
“It was, I liken it to shopping in a dark grocery store with a flashlight, you know. Worse than that, the flashlight is being held by an agent who You have to ask to point it at something.”
Rich Barton Jun 14, 2021 ▶ 23:03 Expedia & Zillow: Rich Barton
Jun 14, 2021 neutral
Assertion Partly supported
Zillow website views surged from 1.5 billion in 2019 to 9.6 billion
“In 2019, the site had 1.5 billion views, but it rose to more than 9.6 billion views in 2020.”
Guy Raz Jun 14, 2021 ▶ 1:01:47 Expedia & Zillow: Rich Barton
Jun 14, 2021
Assertion Not checkable as stated
Barton: Walt Mossberg broke Zillow's launch embargo by three hours
“He had that personal technology column, and so I flew to DC to go pitch Walt, to give Walt a preview, secret preview, and we did that with several reporters, and we asked that it be embargoed until such and such a date, and Walt, just because he was Walt, kind…”
Rich Barton Jun 14, 2021 ▶ 40:32 Expedia & Zillow: Rich Barton
Jun 14, 2021 neutral
Assertion Supported
Zillow maintained traffic but slashed its 150-person staff during the 2008 crash
“Truthfully, our traffic held up quite, quite nicely throughout the whole thing, but because of massive uncertainty around business model and the pretty high expense burn rate we had, because at the time we had about 150 People at the company. This was the most…”
Rich Barton Jun 14, 2021 ▶ 48:57 Expedia & Zillow: Rich Barton
Jun 14, 2021 neutral
Opinion
Barton admits Zillow's pandemic stock surge outpaced its actual business value
“Obviously the company isn't in reality that much more valuable in the space of one year, which just highlights how the stock price is not the business.”
Rich Barton Jun 14, 2021 ▶ 56:25 Expedia & Zillow: Rich Barton
Jun 14, 2021 negative
Assertion Contradicted
Barton: In 2005, consumers could not find home listings or addresses online
“Like, it's 2005, and the web has been around for now nine years or 10 years, but still, I couldn't get pictures of homes and complete listings and prices and addresses even. Like, I couldn't get the address of a home I was shopping for online.”
Rich Barton Jun 14, 2021 ▶ 22:24 Expedia & Zillow: Rich Barton
Jun 14, 2021 neutral
Disclosure
Zillow charged 5% to 7% of transaction values as a market maker
“We charge around, you know, five to seven percent of the transaction to be the market maker.”
Rich Barton Jun 14, 2021 ▶ 54:20 Expedia & Zillow: Rich Barton
Jun 14, 2021
Assertion Contradicted
Barton: Before Zillow, there was no resource for automated home valuations
“The way people did it was to just basically watch the market in their local neighborhood, right? Which was kind of hard to do, but if you keep some basic tabs on homes around your, you, or like yours that are being sold, what they're listing for, what they're …”
Rich Barton Jun 14, 2021 ▶ 31:39 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Assertion Partly supported
Barton: Zillow reaches 235 million monthly users
“Many do, but we have two hundred and thirty-five million users a month, many of them real estate agents.”
Rich Barton Jun 14, 2021 ▶ 44:03 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Assertion Supported
Barton: Zillow runs complex AI models to predict home values
“Now we run all of these, you know, galactically complex artificial intelligence models and just feed as much raw data as we can get our hands on into these machines, these software machines, and see what comes out. And then, of course, we get to test the resul…”
Rich Barton Jun 14, 2021 ▶ 38:25 Expedia & Zillow: Rich Barton
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