Barton: Walt Mossberg broke Zillow's launch embargo by three hours
Rich Barton · Expedia & Zillow: Rich Barton · Jun 14, 2021 · at 40:32
Zillow co-founder Rich Barton describes giving an embargoed preview to Wall Street Journal columnist Walt Mossberg ahead of Zillow's February 2006 launch.
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“He had that personal technology column, and so I flew to DC to go pitch Walt, to give Walt a preview, secret preview, and we did that with several reporters, and we asked that it be embargoed until such and such a date, and Walt, just because he was Walt, kind of broke embargo by three hours and published a little bit early, and”
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