Yellow Pages, every mention

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every year anyone Kate Spade 6Jane Wurwand 5Jeremy Stoppelman 4Reem Hassani 3Steve Conine 2Sara Blakely 2Keith Alexander 2Guy Raz 2Daymond John 2Tariq Farid 1

Verbatim, from the transcripts: the passages where Yellow Pages comes up

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Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge Mar 16, 2026 · 1 mention

  • ▶ 19:15 Aaron Krause I opened up what we called the yellow pages, and I started looking up, you know, foam.

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon Jan 26, 2026 · 1 mention

  • ▶ 12:17 Guy Raz So, so you have, you would not get the phone number, which was critical at the time, because that was how people, Yellow Pages, right?

Specialized Bicycle Components: Mike Sinyard Jul 29, 2024 · 1 mention

  • ▶ 14:53 Mike Sinyard So I sold to bike shops in the Bay Area, and then at that time, of course, there was no internet, so I went to the library and looked at the yellow pages for bike stores in New York and places like that, and I would send each of them a…

Tarte Cosmetics: Maureen Kelly Jan 23, 2023 · 1 mention

Alienware: Frank Azor and Nelson Gonzalez Dec 12, 2022 · 1 mention

  • ▶ 22:18 Nelson Gonzalez The company name to start with an A, because that way we would be first in the yellow pages.

Dogfish Head Craft Brewery: Sam and Mariah Calagione Aug 1, 2022 · 1 mention

Springfree Trampoline: Keith Alexander & Steve Holmes (2019) Aug 30, 2021 · 1 mention

Numi Organic Tea: Reem Hassani and Ahmed Rahim Jul 5, 2021 · 4 mentions

  • ▶ 22:25 Guy Raz When we come back in just a moment, how Ahmed and Reem used the Yellow Pages, their relatives, and that 600 square foot apartment to launch their business, and how at their very first trade show, they turned their booth into a big…
  • ▶ 25:53 Reem Hassani So before he came, I opened up the Yellow Pages, believe it or not, there were Yellow Pages at the time, and I went through every packaging company that was in the Yellow Pages, learning about the machines that package teas. 3 times in the scene

FUBU: Daymond John (2018) Nov 4, 2019 · 1 mention

Yelp: Jeremy Stoppelman Jun 24, 2019 · 4 mentions

  • ▶ 17:25 Jeremy Stoppelman And so that put a spotlight on the yellow pages. 2 times in the scene
  • ▶ 25:23 Jeremy Stoppelman Yelp Yellow Pages.
  • ▶ 41:18 Jeremy Stoppelman End of 2006 that we really got serious about building out, you know, our advertising products, and eventually landed on a pretty simple ad model, and that's actually how the Yellow Pages business works, how the newspaper business works,…

Springfree Trampoline: Keith Alexander & Steve Holmes Apr 1, 2019 · 1 mention

Dermalogica: Jane Wurwand (2016) Apr 23, 2018 · 2 mentions

  • ▶ 4:34 Jane Wurwand When I got to Cape Town, I sat in this immigration hotel, and I picked up the Yellow Pages, and I literally started calling salons in the Yellow Pages to see if they would hire me, and by 5:30 that evening, I had a job.
  • ▶ 7:57 Jane Wurwand So, I'm gonna start calling my trusty, you know, Yellow Pages.

Wayfair: Niraj Shah & Steve Conine Apr 16, 2018 · 2 mentions

  • ▶ 12:04 Steve Conine Yeah, I, I mean, we were in a, it was a business where you look around, and we were the only one doing it, and that's always kind of a scary spot to be as well, and I think when we thought about the market potential and the odds and the,… 2 times in the scene

FUBU: Daymond John Apr 9, 2018 · 1 mention

Kate Spade: Kate & Andy Spade (2017) Jan 8, 2018 · 3 mentions

  • ▶ 12:43 Kate Spade So I called, I looked in the yellow pages, and I looked up, um, burlap, and I found a potato sack company that was willing to sell to me. 2 times in the scene
  • ▶ 16:05 Kate Spade Mine came out of the Yellow Pages, so chances are I wasn't gonna run into any people that had the same materials.

Edible Arrangements: Tariq Farid Aug 21, 2017 · 1 mention

  • ▶ 8:31 Tariq Farid Um, so I looked up how to buy the flowers, where we get them, and, you know, back then the nice thing was there was yellow pages for everything, and found a wholesaler that I went to and bought the flowers.

Spanx: Sara Blakely (2017) Jul 3, 2017 · 1 mention

  • ▶ 16:05 Sara Blakely I went in the yellow pages, and I looked up the Neiman Marcus number in Atlanta, and I said, hi, I'm Sarah.

Kate Spade: Kate & Andy Spade Feb 6, 2017 · 3 mentions

  • ▶ 12:43 Kate Spade So I called, I looked in the yellow pages, and I looked up, um, burlap, and I found a potato sack company. 2 times in the scene
  • ▶ 16:05 Kate Spade Mine came out of the Yellow Pages, so chances are I wasn't gonna run into any people that had the same materials.

Dermalogica: Jane Wurwand Oct 24, 2016 · 3 mentions

  • ▶ 3:36 Jane Wurwand When I got to Cape Town, I sat in this immigration hotel, and I picked up the Yellow Pages, and I literally started calling salons in the Yellow Pages to see if they would hire me, and by 5:30 that evening, I had a job. 2 times in the scene
  • ▶ 6:45 Jane Wurwand And so, my boyfriend had been looking for a job for six months, couldn't find anything, was living in a one-bedroom apartment in Marina del Rey, ready to take anything, and, uh, and I landed, and I said, alright, well, I'm gonna get a job…

Spanx: Sara Blakely Sep 12, 2016 · 1 mention

  • ▶ 15:29 Sara Blakely I went in the yellow pages, and I looked up the Neiman Marcus number in Atlanta, and I said, hi, I'm Sarah.
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