Twitter

22 statements across 7 episodes · 6 bullish · 3 bearish · 8 people on the record · first statement Apr 15, 2021 by Lindsay Peoples Wagner · said 274 times in 166 episodes since 2016 · across every show →

Mentions by year

brought up most by Guy Raz (195), Ev Williams (11), Jen Rubio (9), Gary Vaynerchuk (6), Ben Chestnut (5), Whitney Wolfe Herd (4), Mike Krieger (3), Kevin Systrom (3)

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0204020162017201820192020202120222023202420252026episodes it came up in
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2026 2 mentions in 1 episode
2025 25 mentions in 4 episodes 6 per episode
2024 48 mentions in 3 episodes 16 per episode
2023 11 mentions in 10 episodes 1 per episode
2022 36 mentions in 28 episodes 1 per episode
2021 37 mentions in 25 episodes 1 per episode
2020 37 mentions in 35 episodes 1 per episode
2019 28 mentions in 19 episodes 1 per episode
2018 17 mentions in 17 episodes 1 per episode
2017 28 mentions in 20 episodes 1 per episode
2016 5 mentions in 4 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Twitter, oldest first

Apr 15, 2021 neutral
Insight
Peoples Wagner: Twitter performance does not determine the quality of journalism
“Just because a piece doesn't do well on Twitter doesn't mean it isn't good, and I think a lot of times people are writing in that vein, and I want young writers especially to just understand that that validation only goes so far, and what you really need is to…”
Lindsay Peoples Wagner Apr 15, 2021 ▶ 17:19 How I Built Resilience: Lindsay Peoples Wagner of The Cut
Jul 26, 2021 neutral
Assertion Supported
Reffkin: Compass Co-Founder Ori Allon Sold Startups to Google and Twitter
“I had a friend named Ori Alone who had sold a company to Google and another company to Twitter”
Robert Reffkin Jul 26, 2021 ▶ 34:24 Robert Reffkin: Compass
Aug 2, 2021
Disclosure
Vaynerchuk's first three investments were Twitter, Facebook, and Tumblr
“I put 34,000 dollars into Twitter. Okay. Okay. The reason I had that, and then I also put money into Facebook, and then put money into Tumblr. Those were my first three investments.”
Gary Vaynerchuk Aug 2, 2021 ▶ 42:35 Serial Entrepreneur: Gary Vaynerchuk
Aug 2, 2021
Disclosure
Vaynerchuk bought Twitter founder shares from original CTO Blaine Cook
“The next thing I know, I am negotiating to buy a portion of Blaine Cook, the original CTO's founder shares of Twitter, and now I'm in the game.”
Gary Vaynerchuk Aug 2, 2021 ▶ 41:39 Serial Entrepreneur: Gary Vaynerchuk
May 6, 2024
Disclosure
Facebook offered $500M in stock for 30-person Twitter in 2008
“Facebook, of course, was private at the time, but based on their valuation, they could do a stock deal that may value us around Half billion dollars, and that was a lot of money, and we were maybe, no, we were we were 30 people at the time.”
Ev Williams May 6, 2024 ▶ 1:00:06 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 positive
Assertion Supported
Twitter grew tenfold in valuation and headcount during Williams' CEO tenure
“The company grew 10 X in users and employees and valuation in the two years I was CEO”
Ev Williams May 6, 2024 ▶ 1:07:07 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 neutral
Assertion Not checkable as stated
Initial Twitter hackathon prototype included an audio feature that Williams removed
“I do remember a conversation where at first there was a version of what became Twitter presented that had audio, and I remember asking, what if it didn't have the audio piece?”
Ev Williams May 6, 2024 ▶ 41:10 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 negative
Assertion Not checkable as stated
Twitter's conflict-averse board never gave Williams negative feedback before firing him
“Somewhat ironically, the board of Twitter had a lot of conflict aversion. Because they never, never gave me that feedback to my face. I didn't know I was going to be fired at all, because no one ever told me I was doing a bad job. So there was a whole culture …”
Ev Williams May 6, 2024 ▶ 1:05:35 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 neutral
Assertion Supported
Jack Dorsey had never been a manager before becoming Twitter's CEO
“Jack went from individual contributor, he had never been a manager, I believe, before he became CEO of this very fast-growing company,”
Ev Williams May 6, 2024 ▶ 56:58 Twitter, Medium and Blogger: Ev Williams
May 6, 2024
Insight
Founders should only sell for burnout, imminent failure, or undeniable money
“I thought about it very deeply, and I came up with this, like, okay, why would you sell a company? I think there are three reasons, and none of these meet that criteria. Three reasons being, you don't want to do it anymore, and so you need someone to do it for…”
Ev Williams May 6, 2024 ▶ 1:01:01 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 positive
Insight
Williams: Intuitive product feeling matters significantly more than early usage metrics
“It felt like a thing, which has, I've come to realize, is the most important thing, and like, it's, feeling is much more important than metrics early on.”
Ev Williams May 6, 2024 ▶ 45:15 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 positive
Insight
Social networks derive value from distribution and connectivity, not content hosting
“What we had learned from social networks was that The value was in the connectivity. Like, if Twitter just did what Blogger did and posted your tweet to a webpage and didn't fan it out, if there wasn't this follow mechanism, it wouldn't be very interesting. I…”
Ev Williams May 6, 2024 ▶ 1:09:41 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 neutral
Disclosure
Williams claims he did not plan to take over as Twitter CEO
“He was pushed out, and then I became CEO, which It's hard to believe, but it wasn't actually my plan. I still didn't necessarily want to be CEO. And we talked to a few other candidates, but then I was like, okay, maybe I'm the best person to be CEO.”
Ev Williams May 6, 2024 ▶ 58:11 Twitter, Medium and Blogger: Ev Williams
May 6, 2024
Disclosure
Williams owned 100% of Twitter through Obvious Corporation following SXSW 2007
“I still owned a hundred percent of it at that time through obvious, but it was clear that we needed to grow.”
Ev Williams May 6, 2024 ▶ 53:03 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 positive
Opinion
Williams defends Twitter's heavily criticized trust and safety staff as integrity-driven
“You know, the team over the years gotten a lot of flack on the trust and safety side, but those people are some of the most earnest, hardworking, Integrity-driven folks I've ever seen in, in the world of business”
Ev Williams May 6, 2024 ▶ 54:15 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 negative
Opinion
Williams admits he was not a great CEO for a scaling Twitter
“I was not a great CEO by any stretch, and I think I was getting better at What I was very good at was product, and knowing, in my opinion, product and strategy, and knowing where to take the company, what we should build. But the company got to a size where lo…”
Ev Williams May 6, 2024 ▶ 1:03:06 Twitter, Medium and Blogger: Ev Williams
May 6, 2024 positive
Assertion Supported
Displaying live tweets on SXSW 2007 hallway screens created Twitter's tipping point
“Basically, everybody, everybody there got on Twitter. And, you know, it was a few thousand people, and again, lots of journalists, lots of bloggers, and so then they talked about it and wrote about it. It was a moment, just capturing lightning in a bottle amon…”
Ev Williams May 6, 2024 ▶ 51:46 Twitter, Medium and Blogger: Ev Williams
May 12, 2025 positive
Disclosure
McKenzie: Substack recruited writers with devoted followings over large overall audiences
“We looked for people that we thought weren't being well served by the dominant media structure, but actually had interesting things to say and had a devoted audience. And so it wasn't necessarily the people with the largest audiences. Maybe they'd have a small…”
Hamish McKenzie May 12, 2025 ▶ 51:11 Substack: Chris Best and Hamish McKenzie
May 12, 2025 neutral
Assertion Supported
Best: Substack traffic from Twitter had steadily declined for years by 2023
“By the time it went down, the share of Substack traffic that was coming from Twitter had been on a steady decline for years.”
Chris Best May 12, 2025 ▶ 1:08:34 Substack: Chris Best and Hamish McKenzie
May 12, 2025 neutral
Assertion Not checkable as stated
McKenzie: Musk offered to buy Substack and make Chris Best Twitter CEO
“And he responded by getting Chris on a call and saying to him, well, how about Twitter acquire Substack, and you, I'm looking for a CEO to run the company.”
Hamish McKenzie May 12, 2025 ▶ 1:04:43 Substack: Chris Best and Hamish McKenzie
Aug 11, 2025
Assertion Not publicly verifiable
Crumbl chose milk chocolate chips over semi-sweet based on a Twitter poll
“And so we put a survey out on Twitter and the survey results came back and it was 70% milk chocolate chip, 30% semi-sweet. And that's how we decided that we were going to go with milk chocolate chips instead of semi-sweet.”
Jason McGowan Aug 11, 2025 ▶ 19:43 Crumbl: Jason McGowan
Feb 23, 2026 negative
Assertion Supported
Early press reports actively erased Twitter founders Jack Dorsey and Noah Glass
“They not only kicked him out of Twitter, they tried to write him out of the history, and I know this very well because I was reading at the time The reports, and they would mention Biz, and they would mention Ev as the founders of Twitter, and they would omit …”
Jim McKelvey Feb 23, 2026 ▶ 31:30 Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
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