Shopify, every mention

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every year anyone Guy Raz 140Tobias Lütke 47Ben Francis 5Pete Maldonado 4Polina Veksler 2Patrick Collison 2Patrick and John Collison 2Mike Radenbaugh 2Matt Angorn 2John Zimmer 2

Verbatim, from the transcripts: the passages where Shopify comes up

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e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant Jun 29, 2026 · 1 mention

  • ▶ 26:28 Guy Raz And now it's just, you go, you Shopify or whatever, and it's all automated.

Advice Line with Shazi Visram of Happy Family Organics Jun 18, 2026 · 3 mentions

  • ▶ 14:38 unnamed speaker We also, we use Shopify and through Shopify, I think there's a function that allows the chatbots to help shop through and kind of find our products through them. 2 times in the scene
  • ▶ 22:22 Rachel Kane We've sold on our Shopify site with meta ads.

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019) Jun 8, 2026 · 58 mentions

  • ▶ 0:13 Guy Raz It's my conversation with Toby Lutke, co-founder and CEO of the e-commerce brand Shopify. 2 times in the scene
  • ▶ 1:23 Guy Raz I'm Guy Raz, and on the show today, how a young programmer's ambition to sell some snowboards on the internet grew into Shopify, a platform that now powers billions of dollars of e-commerce every month. 6 times in the scene
  • ▶ 11:54 Tobias Lütke This is exactly my mother-in-law, and she ended up being our, like, after we had an office, which is a bit later, she did all the payroll and accounting and everything, and, um, Bruce ended up saving the company later. 2 times in the scene
  • ▶ 20:25 Tobias Lütke When I meet Shopify customers, I often ask them, like, hey, where were you when you got that first order, and everyone can remember it.
  • ▶ 24:29 Guy Raz When we come back in just a moment, Shopify starts to gain traction, but still needs money.
  • ▶ 25:54 Guy Raz How did you come up with the name Shopify for this software? 4 times in the scene
  • ▶ 28:27 Guy Raz And the landing page was Shopify.com, or... 2 times in the scene
  • ▶ 31:13 Tobias Lütke I, I mean, this is, I think the Indianapolis team won the Super Bowl around that time, and they actually had a, um, or local newspaper actually had a, uh, Shopify store created, which they started like two days before the Super Bowl, and…
  • ▶ 32:59 Tobias Lütke His parents were in Ottawa, and, uh, I think he wanted something else to do in town rather than just, uh, visit his parents, but he also really liked the business, so, um, he ended up becoming, uh, our investor and, and, and basically… 3 times in the scene
  • ▶ 37:13 Tobias Lütke But all the offers were always conditional on moving the company to Silicon Valley. 4 times in the scene
  • ▶ 38:52 Guy Raz When we come back after the break, how the global recession actually turned out to be a huge opportunity for Shopify, and how Toby Lutka learned to do the job of CEO, a job he never wanted in the first place.
  • ▶ 39:28 Guy Raz At this point, Toby Lutka is the CEO of Shopify. 7 times in the scene
  • ▶ 44:27 Guy Raz Which is like, do you build a nice, stable lifestyle business with Shopify?
  • ▶ 47:03 Tobias Lütke I've always had a fantastic relationship with all the people who invested in the company, partly because I told them straight off the bat, like saying, like, I'm not gonna pretend I know things I don't know, and I, I really hope you're… 2 times in the scene
  • ▶ 47:48 Guy Raz And what kind of businesses were being launched on, on Shopify? 10 times in the scene
  • ▶ 53:40 Tobias Lütke My private investors have all seen Shopify perform under promise, over deliver, month after month, and board meeting after board meeting. 7 times in the scene
  • ▶ 56:29 Tobias Lütke Um, like, this is not a kind of company that could have been started even two years later, right? 4 times in the scene

Advice Line: New Offerings, Bigger Markets May 14, 2026 · 1 mention

  • ▶ 38:21 William Carroll Those are great ideas, and we use currently a Shopify stack that does capture all of that data, um, and we've been doing some regular newsletters and, and anything we can to grow our awareness.

Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fired From Her Own Company May 4, 2026 · 1 mention

Advice Line with Pete Maldonado and Rashid Ali of Chomps Feb 19, 2026 · 1 mention

  • ▶ 30:52 Josh Schrenko In this, like, super nerdy, uh, corner of the fishing industry that I was super passionate about, and I was like, hey, I, I want to work in the fishing industry for a living, and I was like, I'm just going to start my own thing, so I…

Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020) Dec 8, 2025 · 1 mention

Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand. Nov 17, 2025 · 5 mentions

  • ▶ 10:49 Ben Francis And I remember we sort of opened up Shopify website. 3 times in the scene
  • ▶ 14:41 Ben Francis Well, we had the Shopify website.
  • ▶ 1:10:42 Ben Francis Yeah, there's definitely a lot of it's luck, and a lot of it's timing, so like we said, social media, Shopify, fitness uptrend, bodybuilding uptrending, more people going to the gym than, than ever, so there was an element of time in there,

Advice Line with Chet Pipkin of Belkin International Nov 13, 2025 · 4 mentions

Advice Line with Niraj Shah of Wayfair Oct 30, 2025 · 1 mention

  • ▶ 21:27 Guy Raz I mean, there's, you know, there are also ways to, like revenue-based financing that some of these lenders, I can't remember, ClearCo is one, Shopify actually is one.

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse Oct 27, 2025 · 1 mention

Advice Line with John Zimmer of Lyft Oct 23, 2025 · 6 mentions

  • ▶ 13:51 John Zimmer But, uh, to understand those basic economics, I think, you know, in the, in the way you asked the question, I don't know that you need to set up the warehousing yourself, you know, whether you think about using someone, uh, either like a… 2 times in the scene
  • ▶ 25:29 Guy Raz And even John, I think, like, Shopify does this, and I mean, there's some big companies that have versions of this. 4 times in the scene

Advice Line with Tim Ferriss Aug 28, 2025 · 2 mentions

  • ▶ 23:02 Emily Bordner So if you can imagine my mind being blown, and then all of a sudden, like, that Shopify ding happening, and it was just like, ding, ding, ding, ding, ding, ding. 2 times in the scene

(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp Aug 25, 2025 · 1 mention

Advice Line with Eric Ryan of Method Jun 26, 2025 · 2 mentions

Calm: Alex Tew and Michael Acton Smith May 26, 2025 · 1 mention

  • ▶ 5:02 Michael Acton Smith Selling these products online would be a really fun thing to do, but we had to solve a lot of early problems because, uh, Shopify was not around.

Advice Line: Scaling Strategies May 22, 2025 · 2 mentions

Tecovas: Paul Hedrick May 19, 2025 · 1 mention

  • ▶ 39:41 Paul Hedrick You know, uh, Shopify was kind of getting off the ground, and they had these beautiful templates, and, you know, I was very thoughtful about the storytelling.

Advice Line with Peter Rahal of RXBAR Apr 10, 2025 · 3 mentions

  • ▶ 8:07 Christy Stewart It's all direct to consumers, so I, I've got my, my Shopify site like everybody else, and I post on my Instagram.
  • ▶ 20:45 Eric Rukiski Um, that's my, part of my question is today is the, you know, 400,000 that was from Amazon, where our margins around, like, 21%, 18 to 22%, and then the rest of that was on Shopify, which is after, um, advertising efforts, that goes down… 2 times in the scene

Misfits Market: Abhi Ramesh Mar 31, 2025 · 1 mention

  • ▶ 28:11 Abhi Ramesh Um, use Shopify to kind of get a basic landing page up, and at the time I put up, uh, two items.

Advice Line with Alberto Perlman of Zumba Mar 6, 2025 · 1 mention

  • ▶ 41:51 Alberto Perlman And, uh, you could create a, a online Shopify B to B site where these shops can just go in and place their orders and you don't have to be working custom deals for each one.

Advice Line with Travis Boersma of Dutch Bros Feb 13, 2025 · 1 mention

  • ▶ 33:16 Yasmin Santos Uh, we'll do e-commerce, of course, gonna do Shopify, and then I'd love to get some on shelves in Austin and San Francisco, and grow from there.

Advice Line with Katlin Smith of Simple Mills Jan 23, 2025 · 1 mention

  • ▶ 28:57 Guy Raz There's off the shelf, very inexpensive software, whether it's, you know, Shopify, Squarespace, Square.

Advice Line with Jack Conte of Patreon Jan 16, 2025 · 1 mention

  • ▶ 34:52 Jack Conte You know, spend 15 minutes building a Shopify page that's, like, a brand, you know, for, like, Gen Z people, and then, like, make a Gen Z box and see if you get, like, pre-orders and do some, you know, put up, like, a couple social videos…

Advice Line with Michael Preysman of Everlane Oct 24, 2024 · 1 mention

Advice Line with Jamie Siminoff of Ring Aug 22, 2024 · 1 mention

  • ▶ 43:28 Jamie Siminoff So it goes from Google AdWords, to influencers, to Facebook, to Instagram, to TikTok, to whatever, and I think being aggressive and trying to find those things, I'd also look at with that, with Amazon, there's a program with Shopify where…

Advice Line with Sarah Kauss of S'well Jun 20, 2024 · 1 mention

  • ▶ 10:52 Kiara Munzi So right now we sell 95% of our products through our own website on Shopify.

Advice Line with Maureen Kelly of Tarte Cosmetics May 30, 2024 · 2 mentions

Advice Line with Pete Maldonado of Chomps May 2, 2024 · 1 mention

Poshmark: Manish Chandra Feb 26, 2024 · 1 mention

  • ▶ 1:03:11 Manish Chandra Think of them as Google and Shopify of, of Korea, but sort of they're into many other businesses.

Parachute Home: Ariel Kaye Feb 5, 2024 · 3 mentions

  • ▶ 42:22 Guy Raz Were you doing this on, like, I mean, you were gonna be D to C, and so did you, like, do Shopify or, or Squarespace? 3 times in the scene

KiwiCo: Sandra Oh Lin Dec 25, 2023 · 8 mentions

  • ▶ 35:40 Guy Raz Shopify's already taken the cash register online, helping millions sell billions around the world. 8 times in the scene

Priority Bicycles: Dave Weiner Nov 13, 2023 · 8 mentions

  • ▶ 41:52 Guy Raz You know, that's the sound of another sale on your online Shopify store. 8 times in the scene

Etsy: Rob Kalin Oct 30, 2023 · 1 mention

  • ▶ 42:56 Guy Raz I mean, were you able to, because today it's easier, obviously, to, you know, just the infrastructure there, Shopify, or whatever you want to use, but

Chomps: Pete Maldonado and Rashid Ali Jan 30, 2023 · 4 mentions

  • ▶ 44:00 Pete Maldonado And that, that was around when Shopify started getting big. 3 times in the scene
  • ▶ 50:30 Rashid Ali And so that's where we, we kind of aligned with a third party to do the fulfillment that integrated with Shopify.

Bluemercury: Marla and Barry Beck Oct 24, 2022 · 2 mentions

Bombas: David Heath and Randy Goldberg Sep 19, 2022 · 2 mentions

  • ▶ 53:50 Guy Raz Because this is like, I mean, Shopify's around, and, and kind of this, these, you know, these kind of drop shipping thing is starting to happen, but, well, I mean, I'm assuming you're, you're, you're going to get a huge container, maybe,… 2 times in the scene

HIBT Lab! Universal Standard: Polina Veksler Aug 11, 2022 · 2 mentions

Happy Family Organics: Shazi Visram (2020) Jul 4, 2022 · 1 mention

  • ▶ 2:30 Guy Raz It's why Toby Lutka had to raise money just to build an early version of Shopify, and why John Foley needed to find hundreds of

HIBT Lab! Climeworks: Jan Wurzbacher Jun 30, 2022 · 1 mention

  • ▶ 28:18 Guy Raz Because I know there are big companies like Microsoft and Audi and, and Shopify and that are, are they essentially saying, look, we want to do our part.

HIBT Lab! Armbrust American: Lloyd Armbrust Apr 28, 2022 · 1 mention

WordPress & Automattic: Matt Mullenweg Mar 21, 2022 · 1 mention

Audible: Don Katz Nov 1, 2021 · 1 mention

  • ▶ 1:05:04 Guy Raz You know, we, we've told the story of Shopify, which was founded and continues to, to exist in Ottawa.

KAYAK: Paul English Sep 27, 2021 · 1 mention

  • ▶ 26:09 Guy Raz It's kind of an early version of Shopify, helping e-commerce companies set up their own websites.

Mailchimp: Ben Chestnut Jul 12, 2021 · 1 mention

Siete Family Foods: Miguel and Veronica Garza Mar 15, 2021 · 1 mention

  • ▶ 1:46 Guy Raz The e-commerce platform Shopify grew out of an online store that sold snowboards.

Atlassian: Mike Cannon-Brookes and Scott Farquhar Feb 8, 2021 · 2 mentions

  • ▶ 1:03:47 Guy Raz You know, possibly the only, one of the few places more obscure to start a tech company, uh, and then in Sydney at the time was Ottawa, Canada, which is where Toby Ludkey started Shopify. 2 times in the scene

Author and Podcaster: Tim Ferriss Dec 21, 2020 · 1 mention

  • ▶ 30:37 Guy Raz So you would get like an email, or somebody would order through the website, and this is pre-shopify.

How I Built Resilience: Jennifer Neundorfer of January Ventures Oct 3, 2020 · 2 mentions

  • ▶ 18:01 Guy Raz I remember we interviewed Toby Lutke of Shopify, and when he initially looked for funding, everybody told him to leave Ottawa and to, to move his operations to Silicon Valley, and he didn't want to. 2 times in the scene

Khan Academy: Sal Khan Sep 21, 2020 · 1 mention

Rad Power Bikes: Mike Radenbaugh Sep 7, 2020 · 2 mentions

  • ▶ 44:41 Mike Radenbaugh Well, we had a Shopify already up and running by the time we launched Indiegogo. 2 times in the scene

How I Built Resilience: Live with Tobias Lütke and Jon Stein May 16, 2020 · 21 mentions

  • ▶ 0:21 Guy Raz But first, my conversation with Toby Lutke, the founder of Shopify, the e-commerce platform that powers more than a million online stores. 4 times in the scene
  • ▶ 1:03 Guy Raz Right now, in terms of Shopify, you've got, I think, 5000 employees in offices in Canada and abroad. 2 times in the scene
  • ▶ 2:09 Guy Raz I mean, cause you thought in 2008, 2009, when Shopify was just eight people that you were finished, that that financial crisis was going to wipe you out. 4 times in the scene
  • ▶ 4:15 Tobias Lütke But this keeps going, and even when a company is at the point that Shopify is at, like, I, I often go through these mental states back and forth in the same day. 2 times in the scene
  • ▶ 8:22 Guy Raz Um, and here you are, out in the world, you've got a Shopify storefront, and you're trying to generate interest, but you can't be out in the world.
  • ▶ 9:46 Guy Raz But Shopify, of course, has benefited from so many people signing up. 4 times in the scene
  • ▶ 11:51 Guy Raz Um, how is what's happening now going to change the way Shopify works 2 times in the scene
  • ▶ 15:59 Guy Raz That's an excerpt from my conversation with Toby Lutke, the founder of Shopify. 2 times in the scene

Stripe: Patrick and John Collison (2018) Mar 9, 2020 · 2 mentions

  • ▶ 26:05 Patrick Collison And so back in the early, in the very earliest days, yeah, those companies were pretty small, but some of them started to, you know, become pretty big, like Lyft and Shopify and so on became customers of Stripe. 2 times in the scene

Happy Family Organics: Shazi Visram Jan 20, 2020 · 1 mention

  • ▶ 1:34 Guy Raz It's why Toby Lutka had to raise money just to build an early version of Shopify, and why John Foley needed to find hundreds of

Live Episode! OtterBox: Curt Richardson Dec 2, 2019 · 1 mention

  • ▶ 1:51 Guy Raz Toby Lutke saw lots of people starting e-commerce businesses in the mid-two thousands, so he developed software to make it easy to launch an online store and called it Shopify.

Shopify: Tobias Lütke Aug 5, 2019 · 50 mentions

  • ▶ 1:06 Guy Raz So how are you doing as the CEO of the company? 2 times in the scene
  • ▶ 2:59 Guy Raz This is handled entirely by a software platform called Shopify. 8 times in the scene
  • ▶ 14:21 Tobias Lütke I probably would never have committed my surrounding towards the craziness that ended up the journey of Shopify, but, um, it worked out.
  • ▶ 22:25 Tobias Lütke I often ask them, like, hey, where were you when you got that first order, and everyone can remember it.
  • ▶ 27:11 Guy Raz How did you come up with the name Shopify for this software? 4 times in the scene
  • ▶ 29:40 Tobias Lütke I also had a landing page collecting emails, which is now, of course, And the landing page was Shopify.com, or? 6 times in the scene
  • ▶ 40:12 Guy Raz When we come back after the break, how the global recession actually turned out to be a huge opportunity for Shopify, and how Toby Lutka learned to do the job of CEO, a job he never wanted in the first place.
  • ▶ 40:58 Guy Raz At this point, Toby Ludke is the CEO of Shopify. 6 times in the scene
  • ▶ 48:58 Tobias Lütke While running Shopify, it provided all the kinds of situations I needed to, to learn the skills I needed. 13 times in the scene
  • ▶ 55:24 Guy Raz Today, I think there's more than 800,000 Shopify merchants. 8 times in the scene

EO Products: Susan Griffin-Black & Brad Black Jul 15, 2019 · 1 mention

Allbirds: Tim Brown & Joey Zwillinger Jun 10, 2019 · 3 mentions

  • ▶ 49:12 Guy Raz And you did all this, like, with Shopify as a back end? 3 times in the scene

Live Episode! RXBAR: Peter Rahal Aug 13, 2018 · 1 mention

  • ▶ 31:06 Peter Rahal Instead of going to a third-party designer, like, website, we, like, went to Shopify.

Stripe: Patrick and John Collison May 7, 2018 · 2 mentions

  • ▶ 26:11 Patrick and John Collison And so back in the early, in the very earliest days, yeah, those companies were pretty small, but some of them started to, you know, become pretty big, like Lyft and Shopify and so on became customers of Stripe. 2 times in the scene
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