REI, every mention
30 scenes · ← back to REI
tap a year for its mentions
every year anyone Guy Raz 11Justin Gold 10Joe Kudla 8Spencer Jan 6Jeff Lawson 5Mike Pfotenhauer 4Travis Rosbach 3Robin Hall 2Davis Smith 2Peter Metcalf 1
Verbatim, from the transcripts: the passages where REI comes up
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
- ▶ 1:55 Guy Raz At the time, he was waiting tables and working at the local REI, and he thought, hey, this could bring in a few more bucks. 2 times in the scene
- ▶ 35:28 Justin Gold Now at this time in my life, I'm working at REI, which is a sports, you know, retailer.
- ▶ 40:41 Guy Raz You're working at REI, you're waiting tables, you're making peanut butter in Denver, and
- ▶ 48:09 Justin Gold So now I'm, you know, I'm a few years in, I'm working, you know, now at REI. 5 times in the scene
- ▶ 57:12 Justin Gold This is what was going to, you know, elevate the brand and set us free and put us into every, you know, REI and running store and, you know, and be this big athlete food.
- ▶ 1:06:54 Justin Gold And then at that moment in time, my wife was pregnant with our first, and so a little bit after he passed away, we brought a child into the world, and so now I have, you know, a business I'm running on my own, a newborn, and I think I'm no…
- ▶ 1:13:15 Justin Gold So, you know, we're getting into REI, we're, and it's everything is just, it's just working.
Advice Line with Sarah LaFleur of M.M. LaFleur
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
- ▶ 31:18 Chris McElroy Uh, we're in REI nationwide, as well as Dick's Sporting Goods nationwide.
Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry
- ▶ 16:50 Travis Rosbach And I called my brother, Jeff, who just started working at REI and Bend, and I said, hey, Jeff, I need a water bottle.
- ▶ 49:59 Travis Rosbach Unfortunately, what happened was he said that we were not going to be able to get into REI within a year, and I knew that we probably could, and he was adamant that he wasn't even going to try, and so we had to let him go and replace him…
- ▶ 52:59 Travis Rosbach I got to a point where we got REI.
Advice Line with Isaac Larian of MGA Entertainment
- ▶ 28:14 Robin Hall Um, we're in, you know, distribution and REI. 2 times in the scene
The Container Store: Kip and Sharon Tindell
Advice Line with Gary Hirshberg of Stonyfield
Black Diamond Equipment: Peter Metcalf
- ▶ 32:32 Peter Metcalf So one of the things I did was research this very carefully, and during the process of negotiation, and brought together the small climbing industry of America, our competitors in the United States, and our largest retailer, REI at the…
Advice Line with Joe Kudla of Vuori
American Giant: Bayard Winthrop
- ▶ 21:55 Bayard Winthrop I mean, I think his, his position was, we're going to get this thing into REI and a bunch of other mass retailers.
Vuori: Joe Kudla
Solo Stove: Spencer and Jeff Jan
- ▶ 45:30 Spencer Jan We thought this would be a great resume builder for us to approach a potential retailer like an REI who, if we could get in, that's yet another check mark on the box of what we need to build in terms of our resume. 6 times in the scene
Twilio: Jeff Lawson
- ▶ 27:38 Jeff Lawson Think REI. 5 times in the scene
Osprey Packs: Mike Pfotenhauer
- ▶ 39:06 Mike Pfotenhauer For example, REI was approaching us every year to pick up our product, and we always had to say, no, we can't meet that demand, and they were baffled. 3 times in the scene
- ▶ 43:00 Mike Pfotenhauer We were able to pick up REI.
- ▶ 47:02 Guy Raz Patagonia, North Face, REI makes backpacks, you know, a bunch of different backpack brands.
How I Built Resilience: Justin Gold of Justin's
- ▶ 15:02 Justin Gold I got a job at REI and I was selling backpacks and skis and sleeping bags when I had five employees.
Cotopaxi: Davis Smith
- ▶ 54:15 Davis Smith And eventually we started getting the product into other retailers like REI.
- ▶ 1:00:44 Davis Smith And, you know, we had to close our, our retail stores, um, our retail partners like REI and 500 other retailers all had to shut their doors.