London

“We left London with 400 pounds, so that was our money.”

“See, we had so little money. We left London with 400 pounds, so that was our money.”

“We have these fancy studios in New York and London, and we've spent, you know, fifty million dollars a piece, I believe, on these two studios, so real investments.”

“I deliberately chose that clinic or that kind of approach because I didn't want it to be in a, an alternative kind of health clinic or something like, you know, I wanted it to feel really kind of mainstream.”

“In our urban offices like New York or London, very quickly we get back to 65, 70% occupancy right away, so it's a strong sense of people wanting to come in.”

“Thank God we launched that London product, because if we hadn't, we would have been completely overwhelmed by that vocal minority, and we could have pulled back. We could have completely decided not to move forward, just based on the feedback, because it was s…”

“Thank God we launched this new product in London, because we saw it work. We saw the mobile product work, this on-demand booking platform. It worked. The metrics doubled, the repeat usage, and we're like, ok, this works.”

“Decent tasting coffee, but nobody had what we were used to, which was a customizable coffee offering that we all now know, you know, it's everywhere, but it was nowhere there.”

“Starbucks had expanded to New York, and the hypothesis we had was, well, gosh, if it works in New York, given how international and diverse that city is, it'll work in London.”

“Silicon Valley was the place to build this business. You know, the, there was more investors who were open to ideas like this. The climate was more open to it as well. A lot of our friends and people we knew in London were very, very skeptical of meditation an…”

“I was in London, you know, I love the British press, they're so skeptical, and she said, is it, you know, safe enough to drink? I was like, sure. So we both took a shot at the toilet bowl cleaner.”