Maureen Wheeler, co-founder of Lonely Planet, describes the financial constraints she and Tony Wheeler faced when departing London on their overland journey across Asia in the 1970s.
0:00 / 0:04exact quote · 4.9s
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“See, we had so little money. We left London with 400 pounds, so that was our money.”
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More from Maureen Wheeler
AssertionNot checkable as stated
Maureen Wheeler: Digital investments and 9/11 halted Lonely Planet's profitability
“We had television going, we had started investing heavily into the digital side of things, a lot of staff, a lot of, you know, we created a whole lot of desktop publishing before it was even a term. And it was eating away all of the money. The books were still…”
“He put his hand in his pocket, he came out, and he said, we've got 27 cents”
Maureen WheelerMay 8, 2017▶ 11:38Lonely Planet: Maureen & Tony Wheeler
Disclosure
Lonely Planet's first self-published book barely covered printing costs
“It was more or less covering the cost of the printing.”
Maureen WheelerMay 8, 2017▶ 18:05Lonely Planet: Maureen & Tony Wheeler
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