Lego

“I think in the early days, we stayed away from the exact Lego form factor. We just said, let's go simple one by two by one, but there was for sure some sensitivity when using, for example, yellow in the avatars, which is this classic Lego look. They were very …”

“My vision is to really future-proof domino art as an art form that's just as popular as Lego or another building toy.”

“I think when I'm posed that question, I think more about kind of wanting to become a household brand. I really admire companies like a Lego, for example, and what they've been able to do with the brick.”