Baszucki: Early Roblox intentionally avoided Lego's exact form factor
David Baszucki · Roblox: David Baszucki · Aug 15, 2022 · at 28:40
Roblox founder David Baszucki discusses how the company navigated trademark and design similarities with Lego's iconic minifigures.
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“I think in the early days, we stayed away from the exact Lego form factor. We just said, let's go simple one by two by one, but there was for sure some sensitivity when using, for example, yellow in the avatars, which is this classic Lego look. They were very gracious with us though.”
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