Roblox

“And as we went, we were constantly building in, you know, any image that's ever uploaded, any sound that's ever uploaded needs to go by human moderators.”

“And in those early days, we probably knew half of the Two or 300 people on Roblox, and we were in there every day chatting with them.”

“We knew very early on that to be COPPA compliant, we would have to under-optimize our advertising, which is actually the first monetization thing we ever did.”

“We very early on Knew that this has to be about the creators on the platform, not us. We want them to be famous, not us. And so I think that, that mirrored more to Eric and my, you know, specialty, which is let's just build great technology.”

“I think in the early days, we stayed away from the exact Lego form factor. We just said, let's go simple one by two by one, but there was for sure some sensitivity when using, for example, yellow in the avatars, which is this classic Lego look. They were very …”

“Ultimately the total amount of money that went into the company to get to the point of profit was about nine million dollars.”

“Even to this day, you know, it's only a small portion of the people on our platform who buy Robux every month, and we do quite well on that.”

“A place called Crossroads, which was our very first three-D place.”

“We cannot believe in a couple days this early community at that time of 500 or a thousand people have all downloaded Roblox Studio, and we're seeing creations better than anything we can do.”

“We have three billion of cash in the bank. We generate cash.”

“And right now where we're at is it's very, very, very infrequent that anyone on our platform runs into intentionally bad content.”

“Even, even early on, there was a bit of a thesis that if we could mirror and really couple raw things Three D cloud base. We used to call it digital stuff, simulated stuff in the cloud, that this is such a fundamental technology that on top of it, people would…”

“We were in the midst of the very early phases of what we were doing, which was more of this super scalable physics puzzle system. We had some people play it but we knew within a week, oh my gosh, this is not going to go viral. We have a lot more work to do. An…”

“There was a time in Roblox It's history where we were growing very rapidly on users and hours and all of that was good. But we had a really, it was kind of a difficult time where users were growing, but monetization was going the other direction.”

“There were a lot of people we met in those days that is too primitive, too crude, not gonna be fun, games have to be this and that, that we really gently ignored, respectfully.”

“It's estimated that in the United States, three out of four children between nine and 12 years old play Roblox.”

“Some of the core areas of even inside Roblox today, the way we run the in-memory database, the way we do networking, these are still foundational things that Eric put together.”

“We have made the decision not to filter every single Roblox creation through a day of moderation.”

“We've done experiments along the way with paid acquisition to maybe accelerate here or there, but by and large, everything on Roblox has been viral.”