Domino artist and entrepreneur Lily Hevesh discusses the long-term vision for her brand and product line with Guy Raz.
Insight
Hevesh: YouTube channels with faces achieve significantly higher engagement metrics
“A lot of channels who showed their face and who were personalities had really high engagement. Like, the amount of comments they'd get, the amount of views per their subscriber ratio was really high, and I started to see this trend that being alive, like, livi…”
Disclosure
Hevesh prioritizes solo artistry over scaling a massive media empire
“In the interest of, you know, longevity, And keeping what I love doing, I now am focusing a little more on being the builder, being the artist behind the channel, and delegating the other stuff you know, like editing and the business end to other people, so I …”
Assertion Supported
Hevesh: Warner Bros hired me in high school to train Will Smith
“I remember I was a senior in high school, and they contacted me, I believe it was Warner Bros. And essentially, they wanted me to be on set for two weeks, setting up these elaborate domino projects for Will Smith, and kind of teach him how to build dominoes, a…”
Disclosure
Hevesh launched a domino agency to subcontract commercial projects to friends
“So we've started an agency, the Hevesh Five Domino Agency, where if companies want a domino art piece, I can hire you know, my friends who are domino builders, and we'll subcontract them to carry out the project through our company.”
Assertion Contradicted
Hevesh: Retail stores sold no toppling-specific dominoes before our 2020 launch
“So it's important to note that there actually weren't toppling dominoes in retail. They only had game dominoes in stores.”
Assertion Not checkable as stated
Hevesh: Early domino builders reverse-engineered designs from video screenshots
“At the time, people didn't really have a lot of tutorials, so I remember I'd have to, like, zoom in on screenshots of videos and, like, look at how people were building these structures and try to copy that to see, you know, if I can make a two-D pyramid or a …”