Lara Merriken

14 statements across 3 episodes · 6 bullish · 0 bearish · 2 people on the record · first statement Mar 19, 2018 by Lara Merriken · said 7 times in 7 episodes since 2018 · across every show →

On the record as a speaker too: Lara Merriken's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (6), Leigh Keith (1)

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2025 1 mention in 1 episode
2022 1 mention in 1 episode
2020 1 mention in 1 episode
2019 2 mentions in 2 episodes 1 per episode
2018 2 mentions in 2 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Lara Merriken, oldest first

Mar 19, 2018
Assertion Not checkable as stated
Trademark Conflict With Manna Bread Forced 2002 Rebrand to LÄRABAR
“Well, the trademarking attorney called me at the 11th hour, and we were getting ready to launch. It was the year 2002, summer, and she said, I think there's gonna be a problem. And she said, there's actually manna bread, M-A-N-N-A. And I think it could be conf…”
Lara Merriken Mar 19, 2018 ▶ 25:06 LÄRABAR: Lara Merriken
Mar 19, 2018
Disclosure
LÄRABAR Raised $150,000 in Seed Money From Friends
“Well, it was a total of a 150,000 dollars.”
Lara Merriken Mar 19, 2018 ▶ 29:35 LÄRABAR: Lara Merriken
Mar 19, 2018
Assertion Not checkable as stated
LÄRABAR Reached $5M to $7M in Revenue by Year Two
“Year two, I want to say, like, five to seven.”
Lara Merriken Mar 19, 2018 ▶ 38:56 LÄRABAR: Lara Merriken
Mar 19, 2018
Assertion Not checkable as stated
LÄRABAR Received Its First Acquisition Inquiry 18 Months After Launch
“The first phone call I got from a really large company was in early 2005, so like a year and a half in.”
Lara Merriken Mar 19, 2018 ▶ 40:57 LÄRABAR: Lara Merriken
Mar 19, 2018
Assertion Not checkable as stated
Merriken and friends hand-made LÄRABAR's first 500 bars in 15 hours
“It was me, my father, and then any friend that would help, and it took us about 15 hours to make 500 bars because I had to hand cut each wrapper off of the rolls of film, make the bar, you know, roll it out with a pizza, with a rolling pin and a pizza cutter, …”
Lara Merriken Mar 19, 2018 ▶ 33:09 LÄRABAR: Lara Merriken
Mar 19, 2018 positive
Insight
Merriken: Early Skepticism from Family Strengthened Founder Conviction
“It was actually great that people questioned me and wondered why I was doing what I was doing, and especially my family, because it made me dig in more and recognize that I really did want to do it. That I didn't need to get approval from anybody, but that I n…”
Lara Merriken Mar 19, 2018 ▶ 14:35 LÄRABAR: Lara Merriken
Mar 19, 2018 positive
Assertion Not checkable as stated
Merriken Won Whole Foods Distribution With a Loading Dock Pitch
“And then like an hour later, he's sitting there, and he goes, Lara, this is the most innovative product I've tried In years. And I'm standing there, I couldn't even believe my ears. You know, I knew I made a great product, but he's a buyer, he's a regional buy…”
Lara Merriken Mar 19, 2018 ▶ 31:27 LÄRABAR: Lara Merriken
Oct 28, 2019 positive
Disclosure
Merriken worked at Whole Foods to study CPG retail before launching LÄRABAR
“Whole Foods opened their first store in Denver. At exactly the same time, and I started seeing the building go up in the, in, in the neighborhood I grew up in, actually, and I thought, huh, I'm gonna get a job with them. I'm gonna work in their nutrition depar…”
Lara Merriken Oct 28, 2019 ▶ 18:50 LÄRABAR: Lara Merriken (2018)
Oct 28, 2019
Disclosure
Merriken bootstrapped LÄRABAR's early development using her Whole Foods job and credit cards
“You know, I had a job at Whole Foods, and then I had a credit card.”
Lara Merriken Oct 28, 2019 ▶ 21:24 LÄRABAR: Lara Merriken (2018)
Oct 28, 2019
Assertion Not checkable as stated
A last-minute trademark dispute forced Merriken to rename MANABAR to LÄRABAR
“Well, the trademarking attorney called me at the 11th hour, and we were getting ready to launch. It was the year 2002, summer, and she said, I think there's gonna be a problem. And she said, there's actually mana bread, M-A-N-N-A. And I think it could be confu…”
Lara Merriken Oct 28, 2019 ▶ 26:07 LÄRABAR: Lara Merriken (2018)
Oct 28, 2019 positive
Assertion Supported
LÄRABAR generated $5 million to $7 million in revenue by year two
“Year two, I want to say, like, five to seven.”
Lara Merriken Oct 28, 2019 ▶ 39:57 LÄRABAR: Lara Merriken (2018)
Oct 28, 2019 bullish
Assertion Not checkable as stated
LÄRABAR occupied Whole Foods' top five best-selling spots within two weeks
“Within two, two weeks of being in Whole Foods, because one of my friends still worked there, he said, Lara, you have to go look at the movement chart upstairs, and I said, what? And he said, Larabar is the top five One through five selling products in the enti…”
Lara Merriken Oct 28, 2019 ▶ 35:42 LÄRABAR: Lara Merriken (2018)
Oct 17, 2024 positive
Assertion Supported
LÄRABAR sold millions of bars before being acquired by General Mills
“And within just a couple of years, you were selling millions of these Lara bars, and eventually, of course, you sold the brand to General Mills and unlike a lot of founders who kind of sell their companies and then take off, you stayed on to help the team at G…”
Guy Raz Oct 17, 2024 ▶ 3:01 Advice Line with Lara Merriken of LÄRABAR
Oct 17, 2024
Disclosure
Merriken worked at Whole Foods to gain ground-level retail industry knowledge
“For me, I realized that I knew very little about the actual business. I knew that I was kind of my own core consumer, but I also, I guess the way I would liken it is I wanted to put my fantasy into a reality check. And so by getting into the business at Whole …”
Lara Merriken Oct 17, 2024 ▶ 4:10 Advice Line with Lara Merriken of LÄRABAR
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