Trademark Conflict With Manna Bread Forced 2002 Rebrand to LÄRABAR
Lara Merriken · LÄRABAR: Lara Merriken · Mar 19, 2018 · at 25:06
Lara Merriken describes having to abandon the brand name 'Manabar' right before launch in summer 2002 due to trademark risks.
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“Well, the trademarking attorney called me at the 11th hour, and we were getting ready to launch. It was the year 2002, summer, and she said, I think there's gonna be a problem. And she said, there's actually manna bread, M-A-N-N-A. And I think it could be confusingly similar. And I think you're going to need to change the name.”
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