Merriken: Placing LÄRABAR in the candy aisle would have killed the product
Lara Merriken · Advice Line with Lara Merriken of LÄRABAR · Oct 17, 2024 · at 29:06
LÄRABAR founder Lara Merriken advises a caller on the importance of proper grocery store aisle placement.
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“I remember we were getting into a major retailer, and at the time, I wasn't clear about where I saw Larabar, and they decided out of nowhere to put it near candy bars. That would have been the kiss of death for us in terms of going straight out of that store, because we didn't belong with candy bars. We were a nutrition bar, a healthier version, kind of indulgent and delicious. And I really pushed back, and we didn't end up going into that retailer, which was a good thing, because you have to be in the right spot where people are actually going to find you.”
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