Merriken: Early Skepticism from Family Strengthened Founder Conviction
Lara Merriken · LÄRABAR: Lara Merriken · Mar 19, 2018 · at 14:35
Lara Merriken, founder of LÄRABAR, reflects on how skepticism from her family and friends when she decided to launch her snack company helped solidify her commitment to the idea.
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“It was actually great that people questioned me and wondered why I was doing what I was doing, and especially my family, because it made me dig in more and recognize that I really did want to do it. That I didn't need to get approval from anybody, but that I needed, I had found something that was important to me, and I just could not be stopped.”
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