Jack Black

“The owners, which were Richard Rogers and Mary Kaye, Ash decided to take it private, and so that was an important milestone for the company, and it also afforded me some phantom share options that they granted to key people which I was later able to use to hel…”

“Close to half a million.”

“They basically cost reduced their women's formulas, put it in stock gray packaging, and put it on the shelf with the women's stuff and never supported it.”

“We didn't pay ourselves for maybe four years, pay ourselves at all, and, you know, you're just, you're struggling to survive, and your family's all in on it, right?”

“And we went to three different contract manufacturers that we had worked with at Mary Kay. So we knew the people and they were willing to work with us. And we, all the formulas were custom.”

“We had already trademarked the name and locked into that and designed the packaging when he had his first movie.”

“Men really object to heavy, greasy, kind of, occlusive feelings, so the products were very sheer and light and didn't weigh heavy on the skin, which was important.”

“We designed this mailer that featured our product line, beautiful photography, and we mailed it out to all these 5000 buyers that Jeff had carefully researched, and we didn't design the mailing panel correctly, and the post office read the return address as th…”

“We were operating with a line of credit at that point that was expanding. You know, I think initially it was two 50, then it was 500, then it became a million dollars, and that was within Five, six years of starting the business, and of course, there weren't a…”

“We were number one with almost all our retailers. We had 35% share in the luxury category, and we were the dominant leader.”

“The Joneses were building the new stadium, and it was gonna be the absolute epitome of luxury stadiums, and Jerry Jones used Jack Black, and we were invited to meet with them about putting our products in the luxury suites. And we would co-brand the products, …”

“You had to pull the guy in because he's not just walking up going, I'm looking for grooming products. He's walking by and you're literally chatting him up and pulling him from what he's doing and bringing him over to your area. Yeah. And that's what we had to …”

“It was a royal blue, and at the time, the men's lines were white, gray, and brown.”

“It was even more brutal than the women's because the total size of the market was so much smaller. The space you were granted on the floor was smaller, but yet there were so many more people wanting to get a piece of it.”

“Well, our strategy was guys understand shave product. You hook them with just a superior shave cream, and that was our hero product.”

“She had some advisors, some lawyers that were like, you don't want to get involved with a married couple. Like, what if that goes off the rails? And also, you know, with Jeff and I combined, if we voted against her, you know, we could go, hey, we just want thi…”

“I advise other couples that are thinking about starting a business. It's going to really Strain your marriage, because you could disagree at work and have a heated discussion. If it's not your husband, you come home, and you don't have to see that person that …”

“So Emily was based in New York, and she was really hitting the streets, you know, talking to the editors, trying to get some ink on Jack Black, and she landed a meeting with InStyle, and she shared the Matthew McConaughey tidbit, and they Published it in Septe…”

“Independent rep groups all over the country. And we use them to help us build and open up accounts for Jack Black. I mean, we had almost a thousand accounts like that in you know, over the course of years.”

“We got burned from distributors that basically just diverted our product and we're total frauds”