Dandurand: Men's grooming retail adoption requires labor-intensive one-on-one store engagement
Curran Dandurand · Jack Black Skin Care: Curran and Jeff Dandurand · Sep 11, 2023 · at 42:24
Curran Dandurand, co-founder of Jack Black, explains how the brand trained sales staff to drive consumer education and adoption in department stores.
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“You had to pull the guy in because he's not just walking up going, I'm looking for grooming products. He's walking by and you're literally chatting him up and pulling him from what he's doing and bringing him over to your area. Yeah. And that's what we had to do. It was very time-consuming and labor-intensive, but you had to do that. That's how you get the behavior change. Educating these guys one by one.”
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