Curran Dandurand, co-founder of men's skincare brand Jack Black, reflects on when the business reached category dominance around 2011–2012.
Insight
Dandurand: Long-term brand success requires both brick-and-mortar and online presence
“I think for a strong brand, you need to have both. You need to be in brick and mortar, and you need to have a strong presence online. Because people do want to touch and feel and try the product, and they want to experience it before they buy it. So I think, y…”
Opinion
Dandurand: Mary Kay became bureaucratic and hired an unqualified CEO
“Well, I think towards the end of the time I was there, it got very political, more bureaucratic. I felt like I was solving the same problems over and over. And then they brought in a new CEO that I didn't think had the chops or the experience or the knowledge …”
Insight
Dandurand: Legacy cosmetics failed with men by repackaging women's formulas
“They basically cost reduced their women's formulas, put it in stock gray packaging, and put it on the shelf with the women's stuff and never supported it.”
Assertion Not checkable as stated
Advisors warned Jack Black co-founder against partnering with married couple
“She had some advisors, some lawyers that were like, you don't want to get involved with a married couple. Like, what if that goes off the rails? And also, you know, with Jeff and I combined, if we voted against her, you know, we could go, hey, we just want thi…”
Insight
Dandurand: Hooking men on skincare requires leading with shaving products
“Well, our strategy was guys understand shave product. You hook them with just a superior shave cream, and that was our hero product.”
Insight
Dandurand: Men's grooming retail adoption requires labor-intensive one-on-one store engagement
“You had to pull the guy in because he's not just walking up going, I'm looking for grooming products. He's walking by and you're literally chatting him up and pulling him from what he's doing and bringing him over to your area. Yeah. And that's what we had to …”