Google, every mention
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every year anyone Guy Raz 363Luis von Ahn 37Matt Mullenweg 15Will Marshall 12Sal Khan 12Anthony Casalena 12Emmett Shear 11Jennifer Fitzgerald 8Jeff Braverman 8Tristan Harris 7
Verbatim, from the transcripts: the passages where Google comes up
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- ▶ 2:05 Guy Raz Laura had built a successful career in tech, working at Google and then Airbnb.
- ▶ 5:31 Guy Raz Intel and Google.
- ▶ 5:55 Guy Raz You, you decided that you wanted to work at Google in the US. 6 times in the scene
- ▶ 8:06 Laura Modi And my day to day job was supporting product operations for Google Finance, which almost felt like a little startup within itself.
- ▶ 8:49 Guy Raz All right, so you're, you end up, you're at Google for about five years, I think. 3 times in the scene
- ▶ 17:44 Laura Modi I went to Google, and I started going, what is this ingredient?
- ▶ 25:40 Laura Modi And I turned to Google, and I typed in baby formula expert, and I found a baby formula expert.
- ▶ 34:21 Guy Raz You've been at Google, you've been at Airbnb, so you have developed connections, contacts, and how much were you, were you trying to raise initially?
Advice Line: "Strategy Sessions"
- ▶ 4:14 Tony DeRosa So I worked at Google before moving.
Advice Line with Chris Riccobono of UNTUCKit
- ▶ 18:32 Guy Raz Point it at a folder on your computer, or connect tools like Google Drive, Gmail, and Slack.
- ▶ 23:30 Preet Anand But, uh, right now, most of our growth comes from the combination of Google and word of mouth.
Advice Line with Curt Richardson of OtterBox
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
- ▶ 35:40 Aman Narang And, um, that was a Google voice number, because we had six or seven of us, and my phone started ringing in my pocket.
Advice Line with Kenneth Cole
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- ▶ 13:08 Krishna Kaliannan And so I had started and built this, uh, Chrome extension, um, it was called Escape My Bubble, very straightforward, and it would insert into your Facebook newsfeed articles that challenged your beliefs.
- ▶ 57:12 Krishna Kaliannan You can go online and look at the price of sunflower oil and see a graph of it over time on Google images.
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Advice Line with Shazi Visram of Happy Family Organics
- ▶ 12:33 unnamed speaker Uh, we use Google ads, but again, it's not something that I see huge return on investment.
- ▶ 33:24 Andrew Graff And then I just went down, you know, the Google
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- ▶ 20:57 Tobias Lütke Like there was Google AdWords was a new product. 2 times in the scene
Advice Line with Jeffrey Hollender of Seventh Generation
- ▶ 37:55 Caroline Buck We do run ads, mostly on Google, and we do run some, like, very small social campaigns.
Advice Line with Sarah LaFleur of M.M. LaFleur
- ▶ 7:18 David Rustiano So being the designer that I am, I jumped out of my shower, and I ran into my studio, and I started drawing logos and Google, you know, doing a Google search for real therapeutic massage soap,
- ▶ 27:50 Sarah LaFleur I'm also, I, I know you said pricing, but I'm just doing a quick, you know, Google search comparison.
KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
- ▶ 19:14 Daniel Lubetzky There's, I was gonna say, it was not using Google.
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
Advice Line with Miguel McKelvey of WeWork
- ▶ 5:16 Miguel McKelvey Like, I, you know, it might be a part of my Google bill, but I'm, I'm getting the benefit of incredible technology and not paying. 2 times in the scene
- ▶ 21:02 Melissa Jenski Yeah, so previously we were doing all Google Ads. 2 times in the scene
- ▶ 22:39 Miguel McKelvey And especially now with AI, I imagine I would go ask, you know, uh, Gemini or, or someone like, Hey, this just happened in my life.
- ▶ 27:34 Melissa Jenski I mean, most of our Google paid ads were Google shopping and stuff like that.
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
- ▶ 1:08:36 Jim McKelvey You would have a lot more shots on Google.
Advice Line with Monica Nassif of Mrs. Meyer's
- ▶ 9:52 Allison Ombres I actually just started advertising on Meta and Google this past month, but I have, it's just been organic, so through just purely ranking on Google, um, organically, and then on my little lonely Instagram page that I work really hard on. 2 times in the scene
Advice Line with Neil Blumenthal of Warby Parker
- ▶ 3:22 Neil Blumenthal We're working with Google to launch AI glasses.
Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)
Advice Line: Tapping AI as a Resource for Your Business
- ▶ 5:56 Shireen Qadri We're, we pay, we do Google to like, hi, our website is, it's not a flat website, it's a very interactive website, and because you need to access our recipes and our video,
- ▶ 33:25 Avni Modi Sirkar Uh, we actually do, um, spend almost that much just on Google and meta ads.
SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed
- ▶ 43:33 Breezy Griffith Uh, you know, uh, actually Google, the Google campus in Seattle was probably one of our first big accounts, and Chrissy snuck into their cafeteria, found the chef, and convinced him to bring the product in, uh, and offer it to their…
Advice Line with Todd Graves of Raising Cane's
- ▶ 15:52 Todd Graves And you can get those models just looking at Google it, but I would look at that and your, your labor, your things like that is for opening.
Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020)
- ▶ 30:40 Sal Khan and I, you know, you do Google search, you realize, oh, there's something called screen capture software.
- ▶ 50:09 Sal Khan Then, you know, I immediately did a Google search, and I was like, oh, wow, like, Ann Doerr, she's like a real philanthropist, and I immediately emailed her, and I said, you know, thank you so much for this incredibly generous donation.
- ▶ 1:00:32 Sal Khan And simultaneously, folks from Google had reached out. 4 times in the scene
Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry
- ▶ 20:31 unnamed speaker So started doing Google and found a factory that said, yes, we'll, we'll do that.
Advice Line with Anthony Casalena of Squarespace
- ▶ 3:42 Anthony Casalena We, uh, acquired the assets from Google Domains, and so we met, we're one of the, uh, by brand, probably the third biggest domain registrar, uh, out there.
- ▶ 3:54 Anthony Casalena Uh, one of the biggest resellers of, uh, business email through Google Workspace, and so we play in a lot of different lanes that, um, help people get online, and, you know, I think it's actually a funny thing, and, and maybe there'll be…
- ▶ 4:38 Guy Raz That they might've gone on Google before, and now they're, they're going on chat or perplexity or whatever.
Advice Line with Chet Pipkin of Belkin International
- ▶ 40:01 Ryan Hellriegel Yeah, yeah, and it's, uh, we, we've scaled through meta ads, influencers, Google, TikTok, but we're definitely in this phase that we're looking to go to the next level, and it's going to require sales channel diversification.
Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
- ▶ 25:07 Natalie Gordon One of them started to rank for best baby registry in SEO, so in Google, and that was also the steady stream of traffic that drove baby list registries for many years, but particularly in that first year, like a couple every day.
- ▶ 50:14 Natalie Gordon From that, she would create like the best stroller guide, the best car seats, the best bottles, and at this time period, if you were searching Google for these, you would just get slideshows. 2 times in the scene
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
- ▶ 25:20 Jeff Braverman I saw the potential with Google certainly in 2003. 3 times in the scene
- ▶ 25:28 Jeff Braverman I don't remember exactly when it was one of the first books about how to use Google AdWords. 4 times in the scene
- ▶ 35:21 Jeff Braverman I knew the Google game.
Advice Line with John Zimmer of Lyft
- ▶ 18:02 John Zimmer So I would, that's why, you know, the initial thought was run a few experiments with, with AdWords, Google AdWords, or some other product like that, or something on Amazon.
Advice Line with Tony Xu of Doordash
Craigslist: Craig Newmark — The Forrest Gump of the Internet
- ▶ 49:58 Craig Newmark He ran all the numbers, found that there's just continuous straight line decline with newspapers until around 2008, at which point Facebook and Google started getting a lot of that revenue. 2 times in the scene
Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Nirav Tolia: Nextdoor. How neighborhood chatter went global
- ▶ 6:08 Guy Raz And I think like Larry Page and Reid Hoffman, people who years later would become known for LinkedIn and obviously Google, like lots of people before they were known were coming to these monthly meetups.
- ▶ 24:46 Guy Raz So you get together, and you manage to convince a pretty top Google engineer to come join you. 3 times in the scene
- ▶ 25:01 Nirav Tolia He had gone to Google, and was one of the early engineers on Google Maps, and so, but he had been someone that we had known, Sarah and I had known, and had worked with for many, many years prior to him leaving Google.
- ▶ 1:02:14 Nirav Tolia Google hasn't. 2 times in the scene
Advice Line with Dave Weiner of Priority Bicycles
- ▶ 45:16 Dave Weiner And at some point, we realized that our website was very consumer focused, and that a hotel buyer, for example, or a corporate campus buyer, was going to Google or, or whatever search engine, uh,
Advice Line with Tim Ferriss
- ▶ 28:46 Tim Ferriss But people start businesses and run businesses for a million different reasons, and not everyone's trying to build the next startup that they sell to Meta or Google or whoever, right?
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- ▶ 42:05 Ben Chestnut And then out of the blue, a guy named Charles Hudson calls me up and he's, and he's a guy that I think he was an ex Googler turning into an investor and he was starting to hold conferences at the time.
- ▶ 1:10:48 Ben Chestnut We also started MailChimp Presents where we produce video content for people too, because YouTube is like, it's now like the world's number two search engine after Google.
Madison Reed: Amy Errett
- ▶ 1:06:36 Amy Errett Uh, 300 Google Chromebooks in two days with headsets and shipped them to the people that wanted to stay and then did what would have been months of training in four days and put them to work.
WHOOP: Will Ahmed
- ▶ 22:41 Will Ahmed I went to Google and, and Googled best information graphics designer in the world.
UNTUCKit: Chris Riccobono
- ▶ 36:37 Chris Riccobono So, um, we did it, and I remember sitting in LA in a hotel room, first read comes out, I have my Google Analytics up, and within, now people are driving, they shouldn't be going to the site, but within 20 seconds, there's a thousand people…
Perfect Snacks: Bill and Leigh Keith
- ▶ 55:41 Bill Keith By the way, all of our policies and procedures were just Googled out and researched, and when they came and did an audit, because Costco does an audit.
Advice Line with Steve Holmes of goba Sports Group
- ▶ 24:47 Cody Johnson We just do see a significant uptick during that summer time frame, but when you advertise for big retail, it's a whole nother complex scenario where you're advertising in Meta and Google and in these different channels, and oftentimes when…
- ▶ 31:24 Kenesha Lewis Google was my best friend scrolling through social media because there was not much to do during that time.
Tecovas: Paul Hedrick
Advice Line with Luis von Ahn of Duolingo
Snap: Evan Spiegel
- ▶ 38:11 Guy Raz And he was the seat, the, I think the chairman of Google at the time.
- ▶ 45:03 Guy Raz He famously founded Groupon, and famously, they were offered up to like six billion dollars for an acquisition from bidders like Google and Yahoo, which of course they turned down, which proved to be a mistake, right?
- ▶ 57:59 Guy Raz But, you know, people have been talking about this for a long time, going back to Google Glass.
- ▶ 59:39 Guy Raz So like Twitter, Meta, Google, TikTok, they're all represented there.
Advice Line with Andy Dunn of Bonobos
- ▶ 10:40 Michelle Cosentino Is it Google ads?
Advice Line with Peter Rahal of RXBAR
- ▶ 10:50 Peter Rahal So Meta, Google, and Amazon.
Misfits Market: Abhi Ramesh
- ▶ 23:30 Abhi Ramesh I was Googling around to see how I could get in contact with other farmers.
Skype and Kazaa: Niklas Zennström
SpotHero: Mark Lawrence
- ▶ 22:23 Mark Lawrence I mean, I googled, how do you get customers?
- ▶ 23:04 Guy Raz So it's 2011, and in order to get customers for his new parking service, Mark Lawrence literally Googles, how do I get customers for my new parking service? 2 times in the scene
Advice Line with Alberto Perlman of Zumba
- ▶ 29:52 Alberto Perlman I just Googled how many people are lactose intolerant in the U.S., and it's like thirty million people.
- ▶ 47:36 Guy Raz You can just search Zumba and How I Built This on Google.
Advice Line with Lyndon Cormack of Herschel Supply Co.
- ▶ 21:33 John Therling And so I Googled factories in Vietnam who make furniture
- ▶ 35:44 Lyndon Cormack And, uh, I just did a quick Google search, and there's 3.4 million female nurses in the United States alone.
Mrs. Meyer's Clean Day: Monica Nassif
Advice Line with Travis Boersma of Dutch Bros
Advice Line with Katlin Smith of Simple Mills
- ▶ 10:58 Katlin Smith I was on, you know, the 10th and 11th page of Google, which I, I don't think I've been on since, uh, trying to find contract manufacturers and researching every lead, and it took, you
- ▶ 20:08 Tim Taves So I Googled how to make hot sauce and started trialing out sauces with those peppers. 2 times in the scene
Advice Line with Steve Case of AOL
- ▶ 31:50 Jason Levi So, would have to go sit at the computer, or look at my phone, and I'd have to google image search for a reasonable picture of the instrument, and then try to find a kid-friendly YouTube video to show someone playing it, or how it works.
Advice Line with Norma Kamali of Norma Kamali
- ▶ 23:06 Bob Wolkoff So my question is that, so people love, they crave our soup after they try us, and we have a 4.99 star rating on Google, but there is a resistance to getting not the first adopters, but people that when they think of going to lunch, they…
Advice Line with Chris Ruder of Spikeball
- ▶ 8:10 Jimmy Davidson So after I went and Googled, what does private sector mean?
- ▶ 20:24 Cindy Chin Smith I worked at Google for a couple years and then startups in fintech since then.
Athletic Brewing Company: Bill Shufelt
- ▶ 19:40 Bill Shufelt Um, so I was using a couple softwares, uh, one my wife recommended from her MBA program, and then Google used to have this amazing Google surveys program where you could pay, like, a penny a survey response or something.
- ▶ 19:40 Bill Shufelt Um, so I was using a couple softwares, uh, one my wife recommended from her MBA program, and then Google used to have this amazing Google surveys program where you could pay, like, a penny a survey response or something.
Boll & Branch: Scott and Missy Tannen
- ▶ 18:00 Scott Tannen Cause that's what happened is I, I Googled, you know, like suppliers and I, I live in New Jersey and fortunately they're all here.
- ▶ 31:49 Missy Tannen and so I just Googled what are the parts of a cotton plant, and you know, there's a bowl, and that's the pod
- ▶ 47:59 Scott Tannen Well, my, my goal for 2015 was to turn on customer acquisition, and my initial thought was to do exactly what I had perceived Warby Parker and everybody else to be doing, and I had set out to do, which was to turn on the, you know, digital…
BARK: Matt Meeker
- ▶ 40:05 Matt Meeker They're usually copying the whole playbook, so taking to Google search or Facebook advertising, and it's easy enough to just lean on them and outspend them.
What It Really Takes To Build a Food Business: Part 1
- ▶ 23:04 Becca Milstein So that was going on on one side, and then on the other side, I was diving into the internet to try to find a cannery partner in either Portugal or Spain, and Googling in Spanish to see what we could come up with.
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