Google Ads, every mention
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every year anyone Guy Raz 8Anthony Casalena 8Tobias Lütke 4Jeff Braverman 4Luis von Ahn 3Paul English 2Melissa Jenski 2Sonia Gil 1Scott Farquhar 1Rashid Ali 1
Verbatim, from the transcripts: the passages where Google Ads comes up
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- ▶ 20:57 Tobias Lütke Like there was Google AdWords was a new product. 2 times in the scene
Advice Line with Miguel McKelvey of WeWork
- ▶ 21:02 Melissa Jenski Yeah, so previously we were doing all Google Ads. 2 times in the scene
Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)
Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
- ▶ 25:28 Jeff Braverman I don't remember exactly when it was one of the first books about how to use Google AdWords. 4 times in the scene
Advice Line with John Zimmer of Lyft
- ▶ 18:02 John Zimmer So I would, that's why, you know, the initial thought was run a few experiments with, with AdWords, Google AdWords, or some other product like that, or something on Amazon.
Advice Line with Andy Dunn of Bonobos
- ▶ 10:40 Michelle Cosentino Is it Google ads?
Advice Line with Jamie Siminoff of Ring
Advice Line with Pete Maldonado of Chomps
- ▶ 35:56 Jake Meyer We've tried Google ads.
reCAPTCHA and Duolingo: Luis von Ahn (2020)
- ▶ 58:18 Luis von Ahn Oh, we, you know, we use Google ads.
Chomps: Pete Maldonado and Rashid Ali
- ▶ 32:24 Rashid Ali We started doing Facebook ads and a little bit of the paid search like Google ads.
Twitch: Emmett Shear
- ▶ 39:37 Emmett Shear Well, the first thing we did was you just threw Google AdWords on the site, because that was the fastest way to get some money immediately.
Houzz: Adi Tatarko
- ▶ 46:09 Adi Tatarko And, and then they reached out from Google and they said, why aren't you putting some Google ads there and monetizing it?
Goodreads: Otis and Elizabeth Chandler
- ▶ 45:12 Otis Chandler and I found that there was this new thing called Google ad platform, something like that was about to launch, but it was in private beta.
KAYAK: Paul English
- ▶ 48:39 Paul English Just from word of mouth, I mean, believe it or not, in the early years of Kayak, it cost us about a dollar on average to buy someone to come to our website from us spending money on Google AdWords or other websites.
- ▶ 1:05:01 Paul English Yeah, we basically manage every penny that your employees spend, whether they're spending money on Google AdWords, Amazon, AWS, or they're buying lunch for a client, or they're ordering supplies for the office.
Live From The HIBT Summit: Gary Vaynerchuk
Serial Entrepreneur: Gary Vaynerchuk
- ▶ 37:20 Gary Vaynerchuk I was right about Google AdWords.
Casper: Philip Krim
- ▶ 16:19 Philip Krim So, um, at the time, if, if you searched like Houston tow truck driver, um, you, you could click directly from that search using a Google ad and be connected to a local tow truck company.
Policygenius: Jennifer Fitzgerald
Atlassian: Mike Cannon-Brookes and Scott Farquhar
- ▶ 38:20 Scott Farquhar Um, we were the very early days of internet marketing, and so we could buy, you know, Google AdWords, which were just new back then, and things that would now cost you 10 or 20 dollars for a click would cost us 10 or 20 cents, and I always…
How I Built Resilience: Sonia Gil of Fluenz
reCAPTCHA and Duolingo: Luis von Ahn
- ▶ 52:51 Luis von Ahn Oh, we, you know, we use Google ads. 2 times in the scene
Spindrift: Bill Creelman
Shopify: Tobias Lütke
- ▶ 22:54 Tobias Lütke Like, there was Google AdWords was a new product. 2 times in the scene
Squarespace: Anthony Casalena
- ▶ 13:47 Anthony Casalena And so I bought a bunch of Google AdWords. 2 times in the scene
- ▶ 22:06 Anthony Casalena If I made 20 bucks on AdWords, I put 20 bucks back in AdWords. 4 times in the scene
- ▶ 40:17 Anthony Casalena I'm like, that's our whole AdWords budget for, like, the whole month in how many podcast reads, and what's the audience, and are you sure?
- ▶ 43:01 Anthony Casalena And, you know, I don't know if you could grow a business on AdWords the same way I did 15 years ago, because I think people look, they look for the brand now.
Live Episode! Dollar Shave Club: Michael Dubin
Wayfair: Niraj Shah & Steve Conine
- ▶ 19:55 Niraj Shah Google had just launched AdWords.