Ecko Unltd.
also referred to as: ecko unltd
14 statements across 1 episodes · 4 bullish · 2 bearish · 1 people on the record · first statement Jun 3, 2024 by Marc Ecko · said 39 times in 1 episodes since 2024 · across every show →
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brought up most by Guy Raz (32), Marc Ecko (7)
tap a year for its mentions
2024 39 mentions in 1 episode
Everything said about Ecko Unltd., oldest first
Jun 3, 2024
Ecko Unltd reached over $100M revenue with a $12M–$15M ad budget
“Our business was probably a hundred and fifty million dollars in, in, in business, right? Something like that. You know, it was north of a hundred million. So we're looking at a 12 to fifteen million dollar marketing budget, ok, of paid media, that I was using…”
Jun 3, 2024 neutral
Jun 3, 2024
Marc Ecko made thousands weekly from custom apparel before 1993
“So this was from eighth grade through the time I started the business in 93, I was every year building that business, and to the point where, you I was making thousands of dollars a week. When I was really, when I would allocate time.”
Jun 3, 2024 bullish
Ecko: Initial rhino apparel capsule blew out in sales despite buyer resistance
“Well, I started to produce cut-and-sew, and then I tested one capsule that was, like, all rhino, and it was just Echo Unlimited discreetly in stencil font, very kind of military hunting look.
The buyers were very resistant, and then we placed it, and it blew o…”
Jun 3, 2024 neutral
Ecko: Nautica pulled acquisition deal due to board concerns about mission creep
“And our friends at Nautica were, We got to know the CEO at the time. He loved us. He thought we were great. And then as we get to the one yard line to do the deal, he's like, my board won't approve it. It's mission creep for us. We can't afford to do this righ…”
Jun 3, 2024 positive
Ecko: Cut-and-sew apparel requires non-verbal mascot logos over text branding
“If I don't evolve a logo mark that's a non-verbal, non-written
Logo mark.
It's going to be very hard to ID the product.
So I walk the main hall, and I walk by like a big timberland tree, and I walk by a big lacoste alligator, and I walk by polo, and I'm just l…”
Jun 3, 2024 positive
Jun 3, 2024 negative
Jun 3, 2024 positive
Marc Ecko: Ecko Unltd pioneered high-density ink screen-printing techniques that became mainstream
“Getting really good at color separations on the t-shirts, like crushing it on new innovations in screen printing, pushing my screen printers to the limits to do things that no one was doing at the time in terms of colors, high density ink, gloss, all sorts of …”
Jun 3, 2024 neutral
Ecko: 3-year outerwear deal split revenue 50-50 with no FOB markup
“You fund the making and we'll split fifty-fifty on the revenue. I'll pick up the marketing costs and we'll go season by season and we'll commit to like a three-year deal, right? But you can't mark up the freight on board pricing, the FOB pricing, right?”
Jun 3, 2024
Jun 3, 2024 negative
Jun 3, 2024 neutral
Ecko: Global distribution inevitably fractures an apparel brand's creative cohesion
“When you develop IP at that level of international distribution, this sort of hyper-localization of starts to happen that starts to that where you really create some dissonance as a, as like the sort of chief creative officer or the creative director, because …”