Marc Ecko, founder of Ecko Unltd, reflects on how technical innovations in apparel manufacturing helped revitalize the brand in the late 1990s.
0:00 / 0:23exact quote · 23.0s
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“Getting really good at color separations on the t-shirts, like crushing it on new innovations in screen printing, pushing my screen printers to the limits to do things that no one was doing at the time in terms of colors, high density ink, gloss, all sorts of techniques that were very novel at the time that have since become wildly mainstream.”
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Opinion
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AssertionNot publicly verifiable
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AssertionNot checkable as stated
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AssertionNot publicly verifiable
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Insight
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Disclosure
Marc Ecko retained Complex and perpetual royalties in his Iconix buyout
“I sold my equity interests to make room for Iconics to buy my position. There was a payout for me, and I would keep Complex, and I would get a royalty on the gross sales of the business for forever.”
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