Marc Ecko, founder of Ecko Unltd, explains the legal action his company initiated after finding evidence that their manufacturing partner marked up factory pricing.
Opinion
Marc Ecko: Amazon was a corrosive force on consumer behavior
“Amazon was this incredibly powerful, but corrosive force in affecting the way consumer behavior was going to be direct to consumer online.”
Assertion Not checkable as stated
Levi's acquisition of Ecko Unltd fell apart over excluding co-founders
“Well, Levi's tried to cut my sister and my and my partner Seth out. After we were, like, the two-yard line doing a deal, you have to understand, they were basically going to be purchasing it.”
Assertion Not publicly verifiable
Marc Ecko: Ecko Unltd was fined and settled with Las Vegas over stickers
“Yeah, we got fined till, you know, it took a couple years to settle with the city of Vegas, but full, proper, like, 11 by 17, full page, like, paper, glossy stickers that were, like, impossible to take off.”
Assertion Not checkable as stated
Marc Ecko: Ecko Unltd pioneered high-density ink screen-printing techniques that became mainstream
“Getting really good at color separations on the t-shirts, like crushing it on new innovations in screen printing, pushing my screen printers to the limits to do things that no one was doing at the time in terms of colors, high density ink, gloss, all sorts of …”
Insight
Marc Ecko: Inventory is the common killer in fashion
“The common killer in our industry is inventory.”
Disclosure
Marc Ecko retained Complex and perpetual royalties in his Iconix buyout
“I sold my equity interests to make room for Iconics to buy my position. There was a payout for me, and I would keep Complex, and I would get a royalty on the gross sales of the business for forever.”