Ecko: Initial rhino apparel capsule blew out in sales despite buyer resistance
Marc Ecko · ECKO UNLTD and COMPLEX: Marc Ecko · Jun 3, 2024 · at 36:46
Marc Ecko, founder of Ecko Unltd, discusses the commercial success of the brand's first cut-and-sew clothing collection featuring the rhino logo.
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“Well, I started to produce cut-and-sew, and then I tested one capsule that was, like, all rhino, and it was just Echo Unlimited discreetly in stencil font, very kind of military hunting look. The buyers were very resistant, and then we placed it, and it blew out in sales. And once it penetrated the market, the buyers that accepted that stuff actually had good performance with it.”
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