Ecko: Global distribution inevitably fractures an apparel brand's creative cohesion
Marc Ecko · ECKO UNLTD and COMPLEX: Marc Ecko · Jun 3, 2024 · at 1:19:43
Fashion designer and entrepreneur Marc Ecko explains to Guy Raz why global apparel brands inevitably diverge from their original creator's vision due to local licensing and market needs.
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“When you develop IP at that level of international distribution, this sort of hyper-localization of starts to happen that starts to that where you really create some dissonance as a, as like the sort of chief creative officer or the creative director, because there are certain functional things, be it climate, be it color palette, fabrication, fit, that start to Frankenstein the business in a way that it's very hard to explain to a lay person.”
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