beer

“Beer has about a four to five month shelf life, and the imported beers were almost always stale.”

“One of the things that I always want to remind people, though, is that beer is food. It's an agricultural product, and so you have changes in the characteristic of a hop, or the malt bill because, you know, it was a wet It was a dry year, so it really is an ar…”

“Well, I guess one of the things about beer making is that things like that don't grow in beer. [584] Guy Raz: I gotcha. [585] Guy Raz: Okay, fine. [586] Guy Raz: Good to know. [586] Ken Grossman: The alcohol, the pH, and the hops are all inhibitory to [591]…”

“Beer was not always the number one alcoholic beverage in the United States. Before the Civil War, then, the number one alcoholic beverage was hard cider. And beer displaced it, you know, after the Civil War for a bunch of reasons.”

“Alcohol is basically divided into three realms. There's beer, There's wine and there's hard liquor or spirits. And those are three lanes. Okay. And an insight about that is, you know, they're all acquired tastes. They all have a flavor structure that as human …”

“And in the early stores too, I sold beer, but it was like three percent of the sales, but I put beer in the store to position the concept as an adult concept and not fast food. Because I wanted people to think of it as a place where it's okay to spend more mon…”