Austin Rief, every mention
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tap a year for its mentions
every year anyone Alex Lieberman 241Tyler Denk 5Sam Parr 5Michael Sikand 3Jesse Pujji 3Codie Sanchez 1
Verbatim, from the transcripts: the passages where Austin Rief comes up
How to Crush a Quarterly Offsite
- ▶ 5:34 Alex Lieberman Every quarterly meeting starts with a 15 minute segue, or as my co-founder Austin calls it, a segu, which is a fancy way of saying just shooting the shit.
Should I quit?
- ▶ 5:12 Alex Lieberman Like, my co-founder, Austin, and I started our company when I was a senior at the University of Michigan. 3 times in the scene
- ▶ 13:09 Alex Lieberman My co-founder, who's two years younger than me, he had a big decision to make because he had a job offer to work, uh, full-time in investment banking at MOLIS. 3 times in the scene
Facing your limiting beliefs
- ▶ 7:11 Alex Lieberman In hindsight, I realized that definition was really just a projection of all of the things that I told myself I did not have and that my co-founder Austin did have.
- ▶ 13:38 Alex Lieberman One of the ways I tested the I'm not a good entrepreneur belief is by having a two-hour phone call with my co-founder, Austin, sharing all of my stories about my lack of value to the business, and then asking him to be a hundred percent… 2 times in the scene
Becoming a multipreneur
- ▶ 12:26 Alex Lieberman Yes, the writing is a hell of a lot better than Austin and mine.
7 tactics for non-cringy sales
- ▶ 5:10 Alex Lieberman It was sales when I had to convince Austin to go from reader to co-founder of Morning Brew. 2 times in the scene
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- ▶ 5:38 Sam Parr I think that I was always envious of you and Austin because you guys were in New York, and I felt that because you kind of had a more corporate, I mean, Austin barely had a job, you barely had a job, but in some of, like, the story I… 2 times in the scene
- ▶ 13:23 Sam Parr So this, again, is where I was envious of you and Austin, was like, I, like, I didn't know how to read these, and I never really truly, I don't truly understand them.
Why I Stepped Down As CEO
- ▶ 2:56 Alex Lieberman I want to say in like the fourth quarter of 2019, it was the month in which my co-founder Austin 2 times in the scene
- ▶ 5:11 Alex Lieberman And so, I remember getting a Slack message from my co-founder, Austin, and he told me how he had messaged one of our early investors, um, who actually was the inventor of the Snuggie, and he had explained to this investor that we're kind… 10 times in the scene
- ▶ 9:52 Alex Lieberman And during that year, I would say as Austin is very much CEO-ing the company, I'm spending my time on new products within the business. 8 times in the scene
Why We Sold Morning Brew
- ▶ 1:49 Alex Lieberman And so, as I mentioned, we launched the company in March of 2015, when I was a senior at the University of Michigan, and my co-founder, Austin, was a sophomore, and we sold the business in October of 2020, during the pandemic. 2 times in the scene
- ▶ 4:51 Alex Lieberman My co-founder, Austin, went 2 times in the scene
- ▶ 20:54 Alex Lieberman Now, this is not to say that I don't trust my co-founder, Austin. 2 times in the scene
Growing Morning Brew from 0 to 10,000 Subscribers
- ▶ 1:21 Alex Lieberman My co-founder Austin was a sophomore at Michigan. 2 times in the scene
- ▶ 4:28 Alex Lieberman And basically the way we start thinking about things, uh, my co-founder Austin 4 times in the scene
- ▶ 9:36 Alex Lieberman Of course, we're kind of still growing organically little by little now, you know, Michigan students telling other people, but Austin and I basically said to ourselves, we're like, okay, this process works, you know, getting access to… 4 times in the scene
- ▶ 16:01 Alex Lieberman And Austin and I saw that, and we're like, wow.
- ▶ 18:18 Alex Lieberman The next few thousand were Austin and I getting access to hubs, 2 times in the scene
Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew
- ▶ 16:40 Alex Lieberman And the answer was like so glaringly obvious that after I thought through it in that way, and a few other things happened, like my co-founder and Austin and I having a very clear discussion about, are we going to go, I'll go all in or not.
Always Be Shipping
- ▶ 5:35 Alex Lieberman Something I just want to add here that's just a fun anecdote is I remember the first time that Tyler came to Austin and I, because Tyler was employee number three or four at Morning Brew, and he had been building all of our internal tools… 2 times in the scene
How to Get Your First 1,000 Users
- ▶ 18:19 Alex Lieberman Austin would then pass around a sheet of paper. 2 times in the scene
Rich vs. King
- ▶ 2:28 Alex Lieberman I'm on a Zoom call with my co-founder, Austin.
The Great Online Game
- ▶ 10:05 Alex Lieberman A couple weeks ago, Austin Reif and I had bored Elon Musk on our weekly Twitter Spaces show, Space Cadets.
How to Spend a Startup’s $ Wisely
- ▶ 8:44 Alex Lieberman And so I remember there were points in Morning Brew's history where Austin and I, you know, say it was the year where 2 times in the scene
Startup Hotline
- ▶ 2:10 Alex Lieberman I scaled and sold the business with my co-founder Austin.
- ▶ 7:07 Alex Lieberman My co-founder, Austin, was a sophomore. 2 times in the scene
- ▶ 15:58 Alex Lieberman And so, you know, when I ended up leaving Morgan Stanley, it was because I literally had to make a decision because my co-founder Austin had to decide if he was going to go full-time 2 times in the scene
What I’m Doing Differently as a 2nd Time Founder
- ▶ 3:22 Alex Lieberman I was literally talking to Austin about this yesterday is it, it really is like, um,
How to Use EOS (Entrepreneurial Operating System) to Run & Scale Your Business
- ▶ 2:03 Alex Lieberman Um, I'll just give the quick preamble that, um, in 2019, my co-founder Austin and I were talking a 4 times in the scene
- ▶ 22:46 Alex Lieberman For someone who's listening to the podcast right now and say they're in the position, uh, that myself and my co-founder Austin were in, in 2019 where we were looking for a system to implement, implement.
Avoiding an OpenAI Fiasco by Successfully Building Your Board
- ▶ 1:17 Alex Lieberman Now, I am highly unqualified to cover this topic since Morning Brew never raised venture capital, and my co-founder Austin
How to Maximize The Value of Your Startup Equity
- ▶ 10:26 Alex Lieberman I mean, just to, again, use me as the example for morning brew, basically when I quit my job and Austin decided he wasn't going to go work full-time in banking, I went down for a period of time to zero salary. 4 times in the scene
How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- ▶ 4:59 Tyler Denk Fast forward a few years, and your co-founder, Austin Reef, is a good friend of mine from back in Baltimore. 3 times in the scene
- ▶ 9:52 Tyler Denk Yeah, and so I kind of skipped over that part in like my quick backstory, but basically during the summer while I was doing contract work with Morning Brew, I was applying for full-time jobs, partially because there was like no guarantee…
- ▶ 16:53 Alex Lieberman You know, I remember at points in the brew where you would come to Austin and I and talk through like, Hey, we should maybe think about off basically the entire tech stack that we've built internally for our business to create newsletters,…
- ▶ 35:17 Alex Lieberman And I think in some ways, uh, you know, Austin and I had good intuition because I also think one of the best ways to hire people is like consulting or contractor to full time because there's just no better interview process than seeing… 3 times in the scene
- ▶ 1:00:44 Alex Lieberman I remember Austin
- ▶ 1:13:29 Tyler Denk I'd also say one of the first, the first person I ever fired, I actually texted Austin funny enough.
- ▶ 1:23:59 Alex Lieberman By the way, after this interview, text, uh, Austin. 3 times in the scene
Where I Go For Startup Ideas
- ▶ 10:35 Alex Lieberman When my co-founder Austin and I were creating a newsletter business that was solely based on a newsletter, in 2015, we were living in Edge City.
5 Steps to Building a Better Internet Audience
- ▶ 1:22 Alex Lieberman My co-founder Austin Reif tweeted out earlier this week a screenshot of all of the different creator businesses that have launched in the last seven days.
The Difference Between Demand and Product Market Fit
- ▶ 13:39 Alex Lieberman So I feel great about that, but one of the things that I think naturally happened, given that my co-founder Austin and I are first-time founders and young entrepreneurs, is we have really struggled at hiring and building out a C-suite, an…
How I Built The Hustle w/ Sam Parr
Preparing for Acquisition w/ Our Future
- ▶ 1:32 Alex Lieberman And they are honestly how I view Austin and myself just eight years earlier.
- ▶ 9:06 Michael Sikand Austin reef. 3 times in the scene
Why Successful Business Minds Have Paranoid Brains
- ▶ 4:38 Alex Lieberman Now, my second great conversation of the week was with Austin, my co-founder for Morning Brew. 8 times in the scene
- ▶ 7:36 Alex Lieberman When I was talking to Justin about his business, one of the things he mentioned to me is his desire to both professionalize his brand and grow beyond just being a social media guy, and it's this same four steps ahead mentality that made…
3 Strategies for Choosing the Right Co-Founder
- ▶ 3:32 Alex Lieberman And I got this email from Austin reef and we met up after I got his email in the business school at Michigan. 5 times in the scene
- ▶ 5:05 Alex Lieberman The luck was, first of all, the timing, and also things I didn't know about Austin because we didn't spend that much time diligencing each other that ended up being huge advantages. 10 times in the scene
- ▶ 14:30 Alex Lieberman Austin and I never once had a one-on-one where we expressed how the other was doing, what we needed more of, and what we were grateful for in the other. 2 times in the scene
“Build An Elite Navy Seals of Business” - Lessons from Airbnb’s Founder
- ▶ 6:22 Alex Lieberman Decisions that my co-founder Austin makes on a daily and weekly basis in order to optimize the productivity of our business and how you set up your org chart and your org chart dictates everything from communication flow to speed of…
How Founders Should Be Integrating AI To Their Business
- ▶ 48:01 Alex Lieberman One is, it makes me think back to, so Morning Brew never had an advisory board, and there was a period of time where we were growing a lot, and Austin and I were like, we've never built a media business before.
Is it Time To Pivot ‘The Plunge’?
- ▶ 1:50 Alex Lieberman It's funny, um, in the early days of the brew, what, the second it got to, like, 60 degree weather, I would wear shorts in the office, and I remember, uh, one day, Austin, like, got, gave me so much shit about it.
- ▶ 5:47 Alex Lieberman Austin and I were like, holy shit.
The Shameless Entrepreneur, Shoptalk 2023, When To Delegate
- ▶ 10:53 Alex Lieberman Again, because I think that was something I, I've admired so much about my co-founder, Austin, is like, he has a perfect, I consider it to be a perfect level of paranoia where like, I've used the phrase in the past, like, bomb sniffing dog… 4 times in the scene
- ▶ 23:52 Alex Lieberman And I remember for Morning Brew, you know, something that Austin and I talk about a lot was we would put slips of paper down in the Winter Garden, which was the main area of the business school.
The Business Behind Conferences + Embracing Confrontation
- ▶ 12:50 Alex Lieberman It's funny you mentioned the, uh, like, ownership mentality, people acting like owners, because Austin and I talked about this ad nauseum throughout building the brew.
- ▶ 24:40 Alex Lieberman Like, when I think back to one of the big transitions that Austin and I had to make with Morning Brew, 2 times in the scene
The Art of Scrappiness
- ▶ 2:44 Alex Lieberman And my co-founder Austin was focused on growth and tech. 2 times in the scene
- ▶ 5:28 Alex Lieberman No task was beneath my co-founder Austin or myself.
Rolex Is A Nonprofit + When To Disrupt Your Own Business
- ▶ 13:12 Jesse Pujji The, I'm sure you've experienced this with Austin, like, you know, Nick and I realized at some point we had to like create time for our friendship as we were building a push because, because, you know, every time we talk something about… 3 times in the scene
- ▶ 51:21 Alex Lieberman Um, but there was a natural point at which I had to make a decision because Austin had to decide whether he was going to go into banking or not.
How To Get Your Initial Customers
- ▶ 2:55 Alex Lieberman Second, after getting these initial friends subscribed, my co-founder Austin 11 times in the scene
Exclusive: Selling My Company & Making Life-Changing Money
- ▶ 4:19 Alex Lieberman Like if I try to do with Austin Reef, Alex Lieberman, it would be like Lara.
How an Entrepreneur Turns Self-Hate into Love
- ▶ 4:51 Alex Lieberman I have an image of the people who I look up to that I want to be more like, and I think my comparison to these people from, like, the best entrepreneurs of all time, like the Musk and the Bill Gates to even my co-founder, Austin.
- ▶ 12:09 Alex Lieberman I always felt like my co-founder seemed way stronger in his views than I was, and it always made me wonder if I didn't have enough strong views, uh, does that mean the vision for the company wouldn't end up being mine because I'm not… 4 times in the scene
Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders
- ▶ 35:18 Alex Lieberman I also vividly remember it being one of the only times I've seen Austin mad at me, um, because we were in a WeWork still. 4 times in the scene
The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
- ▶ 39:40 Alex Lieberman Austin and I are on a Zoom call with, you know, let's call it, 14 people, half of which are in Berlin, and it's night time there, half of which are people in the U.S., and they, they say, you know, we're gonna send the, or like, uh, we're… 2 times in the scene
How the Founder of 1-800-GOT-JUNK Built His $700M Empire
- ▶ 40:46 Alex Lieberman And again, I asked this question selfishly because when I moved out of my role as CEO of Morning Brew in April of 2021, and, um, my co-founder Austin, who was the COO of the business took over at that point, I found that to be very…
What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
- ▶ 33:20 Alex Lieberman We had always heard kind of these horror stories of raising VC money, uh, and we'd especially heard horror stories with media businesses because, again, we grew up in media at a time where kind of, like, the, the golden children of media…
What Generative AI Means for Startups and Are Executive Coaches Worth It?
- ▶ 37:35 Alex Lieberman And then, um, you know, we talked about also like my relationship with my co-founder because Austin and I were so young when we started the business. 2 times in the scene
How Spirit Halloween Makes $600M in 2 Months, The Journey of a CEO & Is a Recession Coming?
- ▶ 29:59 Alex Lieberman And then Austin, my co-founder was focused on, you 2 times in the scene
- ▶ 40:07 Alex Lieberman The first salary that my co-founder Austin and I
The Future of the Creator Economy
- ▶ 10:25 Alex Lieberman Like, my co-founder Austin always says how he's like, you know, the fact that we, that, like, Casper or these mattress companies have created this whole thing around, like, the story around sleep, and you are learning to love a brand that…
- ▶ 16:38 Codie Sanchez You got to have an Austin probably, you know, I, I need, I got a Nikki because like, I need a leash.
Career Therapy: Mastering a Side Hustle & Full-Time Job
- ▶ 0:37 Alex Lieberman So, my co-founder, Austin Reif, and I have spent the last six years building Morning Brew.
Mailchimp: The $12 Billion Email Giant
- ▶ 1:07 Alex Lieberman Back in 2015, when my co-founder Austin Reif and myself were starting the company,
- ▶ 13:25 Alex Lieberman In the early days of the business, Austin and I had no interest in selling, and we oftentimes talked about this concept of Morning Brew being a lifestyle business that we'd be involved in for the rest of our careers.
Thoughts on Employees Leaving
- ▶ 2:55 Alex Lieberman Was working out of a, an accelerator on NYU's campus, and Austin, my co-founder, hadn't even gone full-time yet. 3 times in the scene
- ▶ 12:13 Alex Lieberman I think Austin and I could have better set expectations to this first employee about how grueling being a first employee and first writer at a media startup was.
How to Unplug From Work
- ▶ 3:00 Alex Lieberman For several months, my co-founder Austin and I were working 15 hour days, and often times we would finish up the newsletter, uh, both writing it and coding it into an email template at one or two in the morning, and then we would start…
Founder's Mailbox
- ▶ 3:08 Alex Lieberman You know, Morning Brew isn't a huge company yet, but still, I feel this incredible pride that, you know, Austin, myself, and the rest of the team were powering the economy.
- ▶ 9:43 Alex Lieberman I spend time talking with my co-founder, Austin, who's now the CEO, talking through some of the biggest strategic decisions as a business from hiring senior people to our product roadmap to conversations with our parent company, Business…
The Golden Age of Entrepreneurship
- ▶ 2:24 Alex Lieberman In 2015, my co-founder Austin and I started Morning Brew for less than a thousand dollars.
Entrepreneurship In All Aspects Of Your Life w/ Shopify's Harley Finkelstein
- ▶ 21:52 Alex Lieberman Uh, and look, Austin and I, we started Morning Brew while in college, and we say to this day that, like, if we had founded this after college while having to balance it with finance jobs where we're being paid well, it wouldn't have…
Fight for Your Customers
- ▶ 8:36 Alex Lieberman Then the second iteration came when I brought on Austin Reef as my co-founder and 8 times in the scene
6 Years, 6 Lessons
- ▶ 0:26 Alex Lieberman By Austin Reif and myself to 1500 students at the University of Michigan.
- ▶ 1:56 Alex Lieberman In 2017, when Austin and I were fundraising for Morning Brew, we had a 16 slide deck that we'd share with investors.
- ▶ 4:47 Alex Lieberman If you have hired the wrong person, especially a senior person who wields a lot of power, this has been one of the biggest blind spots for Austin and I as young entrepreneurs.
- ▶ 12:46 Alex Lieberman So throughout the life of Morning Brew, we have found ways to take me away from the things that are not storytelling or thinking creatively as quickly as possible, and that's why in the early days of the business, that meant me focusing on… 2 times in the scene
Picking a Cofounder
- ▶ 0:58 Alex Lieberman That is my relationship with Austin Reif. 5 times in the scene
- ▶ 2:10 Alex Lieberman I need to first set the scene to make my introduction to Austin make sense. 2 times in the scene
- ▶ 7:28 Alex Lieberman Hyphen Austin. 5 times in the scene
- ▶ 9:01 Alex Lieberman But what sold me on Austin's fit as a potential partner, whether at the time it was a hobby or later on would be a business, it was our in-person conversation before beer pong league that complete me won me over. 14 times in the scene
- ▶ 13:05 Alex Lieberman But beyond being mirror images of each other and, you know, having these complimentary skills that allowed us to cover everything we needed to cover in the business until we started hiring, there are three other qualities that have allowed… 6 times in the scene
- ▶ 16:04 Alex Lieberman What you've probably realized by now is that while trust, respect, support, and, you know, complimentary abilities have been the hallmark for my and Austin's great co-founder relationship, 2 times in the scene
The Cauliflower of Business
- ▶ 1:32 Alex Lieberman It's something that I'm constantly thinking about that we're constantly iterating on as a company and that Austin and I as co-founders are constantly talking about. 2 times in the scene
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