Sep 11, 2023 · 15m · founders-journal
Where I Go For Startup Ideas
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In this episode of Founder's Journal, Morning Brew co-founder Alex Lieberman explains how entrepreneurs can generate breakthrough startup ideas by immersing themselves in 'Edge City' and targeting deep, acute customer pain points.
Statements from this episode (5)
Lieberman: Exploring fringe 'Edge City' subcultures is mandatory for finding ideas
“Because I want to set the foundation such that you understand why Edge City is mandatory for finding great business ideas.”
Lieberman admits 70% of his startup ideas have already been built
“I would say that's like, 70% of my ideas have already been built. There's already a great solution. I just didn't know about the solution.”
Lieberman: Great startup ideas start as niche 'wells' solving deep problems
“Which means you have to default in the early days of building a business to a well, and a well is where most great startup ideas start. A well sits very low on the x-axis because few people are interested in what you're making, meaning on the x-axis, you're al…”
Lieberman estimates Kettle & Fire is an eight- or nine-figure brand
“That's what led to him launching Kettle and Fire, which is, you know, a eight or nine figure bone broth brand.”
Lieberman: Reading dense sources creates an edge because people are lazy
“The more work you have to put into reading something or consuming something, the better the odds that other people decided not to do it, because people are generally lazy, and so if you're willing to put in more work, the odds are you're going to learn things …”