Jun 6, 2023 · 15m · founders-journal

3 Strategies for Choosing the Right Co-Founder

Alex Lieberman · 14m spoken
0:00 / 0:00

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In this episode of Founder's Journal, Alex Lieberman explores essential frameworks for selecting, structuring, and maintaining a successful co-founder partnership by blending insights from executive coach Matt Mochari with personal lessons from building Morning Brew.

Statements from this episode (8)

Opinion
Lieberman: The Great CEO Within should be required reading for entrepreneurs
“It's potentially the best book I've ever read on like a tangible operating system for you have a business, you're at some stage of that business, and you're asking yourself, what do I do to run this business well? This book Is, I think, the best book that answ…”
Alex Lieberman Jun 6, 2023 ▶ 0:44
Insight
Lieberman: Give co-founders substantial equity but never split 50/50
“Give your co-founder a lot of equity. And third, don't split your equity, 50, 50.”
Alex Lieberman Jun 6, 2023 ▶ 2:16
Assertion Supported
Morning Brew Took Two and a Half Years to Generate Revenue
“I don't know if we started Morning Brew after I had graduated, if it would be around today, because it took us basically two and a half years to actually start making any money on the business.”
Alex Lieberman Jun 6, 2023 ▶ 5:34
What-if
Lieberman: Morning Brew Would Have Failed with Four Co-Founders
“If those two people were still part of Morning Brew, I don't think Morning Brew would have succeeded, and it has nothing to do with these two individuals specifically, but I think the complexity created by having every major decision in a business made by four…”
Alex Lieberman Jun 6, 2023 ▶ 7:46
Assertion Supported
Lieberman: Only four of Y Combinator's top 100 companies had solo founders
“And then Gary Tan, who's now the CEO of Y Combinator, he said of the top 100 YC funded companies, only four Were solo founders, and those founders were able to create their own MVP on their own.”
Alex Lieberman Jun 6, 2023 ▶ 10:21
Insight
Lieberman: Good co-founders beat solo founding, but solo beats bad co-founders
“So to boil Sam and Gary and Matt's view on co-founder, no co-founder, multiple co-founders into kind of one thesis, it's most likely to be successful is having one good co-founder. After that is being a solo founder, and after that is having a bad co-founder.”
Alex Lieberman Jun 6, 2023 ▶ 10:42
Assertion Supported
Former Clearbit CEO Alex McCaw lost two companies to 50/50 equity splits
“Alex McCaw, who is the former CEO of Clearbit, he's a serial entrepreneur, he's one of Matt's clients, he wrote that the idea of not splitting equity Fifty-fifty is key, and he went on to say two of his previous companies were destroyed by a fifty-fifty split.”
Alex Lieberman Jun 6, 2023 ▶ 12:59
Assertion Not checkable as stated
Lieberman: Morning Brew Co-Founders Never Held Feedback 1-on-1s
“This is going to sound crazy, but over the course of Morning Brew, Austin and I never once had a one-on-one where we expressed how the other was doing, what we needed more of, and what we were grateful for in the other.”
Alex Lieberman Jun 6, 2023 ▶ 14:27
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