Austin Rief
24 statements across 17 episodes · 9 bullish · 6 bearish · 2 people on the record · first statement Dec 28, 2020 by Alex Lieberman · said 258 times in 59 episodes since 2020 · across every show →
On the record as a speaker too: Austin Rief's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Alex Lieberman (241), Tyler Denk (5), Sam Parr (5), Michael Sikand (3), Jesse Pujji (3), Codie Sanchez (1)
tap a year for its mentions
2025 13 mentions in 5 episodes 3 per episode
2024 51 mentions in 10 episodes 5 per episode
- Why I Stepped Down As CEO
- Growing Morning Brew from 0 to 10,000 Subscribers
- Why We Sold Morning Brew
- How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- Always Be Shipping
- How to Get Your First 1,000 Users
- How to Spend a Startup’s $ Wisely
- Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew
- 2 more episodes that year, every mention in 2024 →
2023 100 mentions in 23 episodes 4 per episode
- 3 Strategies for Choosing the Right Co-Founder
- How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- How To Get Your Initial Customers
- Why Successful Business Minds Have Paranoid Brains
- Startup Hotline
- How to Use EOS (Entrepreneurial Operating System) to Run & Scale Your Business
- The Shameless Entrepreneur, Shoptalk 2023, When To Delegate
- How an Entrepreneur Turns Self-Hate into Love
- 15 more episodes that year, every mention in 2023 →
2022 16 mentions in 8 episodes 2 per episode
- Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders
- How Spirit Halloween Makes $600M in 2 Months, The Journey of a CEO & Is a Recession Coming?
- The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
- What Generative AI Means for Startups and Are Executive Coaches Worth It?
- The Future of the Creator Economy
- How the Founder of 1-800-GOT-JUNK Built His $700M Empire
- What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of
- Career Therapy: Mastering a Side Hustle & Full-Time Job
- every mention in 2022, scene by scene →
2021 77 mentions in 12 episodes 6 per episode
2020 1 mention in 1 episode
Everything said about Austin Rief, oldest first
Dec 28, 2020 positive
Lieberman: Morning Brew's success stems from co-founders' emotional stability
“I think this is actually one of the strongest connections between poker and entrepreneurship is I attribute so much of morning brews success up to this point to Austin, my co-founder and my ability to stay level headed when shit hits the fan, but also when the…”
Jan 1, 2021 positive
Morning Brew founders write annual informal job descriptions for mutual accountability
“So at least for the last two years, Austin and I have taken time to basically write out informal job descriptions for ourselves to make sure we're holding ourselves accountable to doing the things we say we're going to do.”
Feb 8, 2021 positive
Lieberman: Co-Founding Morning Brew With Austin Rief Was His Best Business Decision
“Co-founding Morning Brew with Austin was probably the best decision I've made in the last six years of running the business, and that is simply because our relationship has been built atop a foundation of just these universal principles that I think any relati…”
Mar 19, 2021 neutral
Jul 16, 2021
Jul 21, 2021
Alex Lieberman launched Morning Brew in 2015 for under $1,000
“In 2015, my co-founder Austin and I started Morning Brew for less than a thousand dollars. We had a 50 dollar filing fee in Michigan for starting an LLC, a hundred dollars for the domain morningbrewdaily.com, 10 dollars a month for website hosting, and a hundr…”
Sep 6, 2021 negative
Nov 8, 2022 neutral
Jan 3, 2023 positive
Jan 3, 2023 negative
Rief: Outgrown executives cause worse organizational bloat than outright bad hires
“There's two types of mishiring, and I think people usually think about the first that I'll give you, but it's the second that really kills you. The first is you just mess up. You hire a senior exec, you know within four to six months of the wrong person hopefu…”
Jan 3, 2023 negative
Jan 3, 2023 negative
Rief: Morning Brew would have failed if started intentionally as a business
“We didn't intend for it to be a business. And if we did, and we thought about it as a business in 2015, I think it would have failed. We would have made long, short term decisions to make a little money here or there, but because of the side project, we didn't…”
Jan 3, 2023 positive
Mar 28, 2023
Lieberman: Morning Brew founders lacked skills to allocate millions in cash flow
“It was the fact that we were bootstrap founders, and as we were starting to cash flow millions of dollars in the business, we didn't have the skill of how to allocate all of that money because we had never dealt with that much money in our lives.”
Jun 6, 2023 negative
Lieberman: Morning Brew Would Have Failed with Four Co-Founders
“If those two people were still part of Morning Brew, I don't think Morning Brew would have succeeded, and it has nothing to do with these two individuals specifically, but I think the complexity created by having every major decision in a business made by four…”
Jun 6, 2023 negative
Jun 21, 2023 positive
Top business minds often possess chronically paranoid brains
“I find that some of the most impressive business minds have chronically paranoid brains, and in general, I wouldn't call Justin a paranoid person, but I mean this trait in a good way. When I was talking to Justin about his business, one of the things he mentio…”
Nov 15, 2023 positive
Lieberman: Morning Brew founders reached $350k salaries as revenue hit $25M
“Our revenue basically went from zero to 70 K to 750 to three million to 13 to 25, but headcount absolutely did not grow linearly. It grew less than linearly, and so, I think at a certain point, Austin and I got up to 350 K. That we were paying ourselves.”
Nov 15, 2023
Feb 28, 2024 neutral
Mar 22, 2024
Tyler Denk proposed productizing Morning Brew's internal tools before launching beehiiv
“Something I just want to add here that's just a fun anecdote is I remember the first time that Tyler came to Austin and I, because Tyler was employee number three or four at Morning Brew, and he had been building all of our internal tools at the company. So th…”
Apr 2, 2024
Lieberman: Morning Brew Predecessor Market Corner Reached 250 Subscribers in Two Months
“So let's just say by the time that Market Corner, which was around for two-ish months before we turned it into Morning Brew, and I brought on Austin as my co-founder, let's just say Market Corner got to 250 subscribers, so that's zero to two 50.”
Apr 16, 2024 positive
Apr 16, 2024 positive