StarZero All shows Try the podcast clipper →

Jan 1, 2021 · 16m · founders-journal

Why I'm Rewriting My Job Description

Alex Lieberman · 15m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Morning Brew co-founder Alex Lieberman explains why and how he annually rewrites his CEO job description to maximize executive leverage, maintain co-founder alignment, and focus on high-impact company growth.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Alex holds 100% of the talking time here. How this is scored →

Alex as informed peer 0.0 Guest teaching 0.0 Guest disagreement 0.0 Alex pushing back 0.0
05100:0010:000:51–4:46 · Alex as informed peer 0/10 Holiday Routines, Personal Hobbies, and Long-Term Business Planning This is a solo monologue segment where Alex Lieberman shares personal anecdotes about holiday downtime, picking up hobbies like poker and photography, and quarterly leadership offsites.4:47–8:09 · Alex as informed peer 0/10 The Purpose of Rewriting Founder Job Descriptions This is a solo monologue where Alex details the rationale and framework behind rewriting his annual job description as a co-founder and CEO.8:10–10:49 · Alex as informed peer 0/10 Analyzing Founder Strengths, Weaknesses, and Co-Founder Synergy Alex reflects in a monologue on his self-concept versus anti-self, articulating his creative superpowers and complementary dynamic with co-founder Austin.10:50–14:18 · Alex as informed peer 0/10 Breakdown of Alex's 2021 Time Allocation and Focus Areas Alex delivers a solo walkthrough of his specific time percentage allocations for H1 2021 across multimedia, paid products, and culture before inviting listener submissions.0:51–4:46 · Guest teaching 0/10 Holiday Routines, Personal Hobbies, and Long-Term Business Planning This is a solo monologue segment where Alex Lieberman shares personal anecdotes about holiday downtime, picking up hobbies like poker and photography, and quarterly leadership offsites.4:47–8:09 · Guest teaching 0/10 The Purpose of Rewriting Founder Job Descriptions This is a solo monologue where Alex details the rationale and framework behind rewriting his annual job description as a co-founder and CEO.8:10–10:49 · Guest teaching 0/10 Analyzing Founder Strengths, Weaknesses, and Co-Founder Synergy Alex reflects in a monologue on his self-concept versus anti-self, articulating his creative superpowers and complementary dynamic with co-founder Austin.10:50–14:18 · Guest teaching 0/10 Breakdown of Alex's 2021 Time Allocation and Focus Areas Alex delivers a solo walkthrough of his specific time percentage allocations for H1 2021 across multimedia, paid products, and culture before inviting listener submissions.0:51–4:46 · Guest disagreement 0/10 Holiday Routines, Personal Hobbies, and Long-Term Business Planning This is a solo monologue segment where Alex Lieberman shares personal anecdotes about holiday downtime, picking up hobbies like poker and photography, and quarterly leadership offsites.4:47–8:09 · Guest disagreement 0/10 The Purpose of Rewriting Founder Job Descriptions This is a solo monologue where Alex details the rationale and framework behind rewriting his annual job description as a co-founder and CEO.8:10–10:49 · Guest disagreement 0/10 Analyzing Founder Strengths, Weaknesses, and Co-Founder Synergy Alex reflects in a monologue on his self-concept versus anti-self, articulating his creative superpowers and complementary dynamic with co-founder Austin.10:50–14:18 · Guest disagreement 0/10 Breakdown of Alex's 2021 Time Allocation and Focus Areas Alex delivers a solo walkthrough of his specific time percentage allocations for H1 2021 across multimedia, paid products, and culture before inviting listener submissions.0:51–4:46 · Alex pushing back 0/10 Holiday Routines, Personal Hobbies, and Long-Term Business Planning This is a solo monologue segment where Alex Lieberman shares personal anecdotes about holiday downtime, picking up hobbies like poker and photography, and quarterly leadership offsites.4:47–8:09 · Alex pushing back 0/10 The Purpose of Rewriting Founder Job Descriptions This is a solo monologue where Alex details the rationale and framework behind rewriting his annual job description as a co-founder and CEO.8:10–10:49 · Alex pushing back 0/10 Analyzing Founder Strengths, Weaknesses, and Co-Founder Synergy Alex reflects in a monologue on his self-concept versus anti-self, articulating his creative superpowers and complementary dynamic with co-founder Austin.10:50–14:18 · Alex pushing back 0/10 Breakdown of Alex's 2021 Time Allocation and Focus Areas Alex delivers a solo walkthrough of his specific time percentage allocations for H1 2021 across multimedia, paid products, and culture before inviting listener submissions.

speaking balance: gold is Alex, purple is the guest (3 minute bins)

0:00 · Alex 99.8% · guest 0.2%0:00 · Alex 99.8% · guest 0.2%3:00 · Alex 100% · guest 0%3:00 · Alex 100% · guest 0%6:00 · Alex 100% · guest 0%6:00 · Alex 100% · guest 0%9:00 · Alex 100% · guest 0%9:00 · Alex 100% · guest 0%12:00 · Alex 100% · guest 0%12:00 · Alex 100% · guest 0%15:00 · Alex 100% · guest 0%15:00 · Alex 100% · guest 0%
Sharpest disagreement ▶ 0:51 No combativeness (solo monologue)

The episode is entirely a solo host monologue without an active conversational guest to offer pushback or disagreement.

 Hardest push from Alex ▶ 13:10 Self-reflective challenge on executive comfort

Alex self-critiques the emotional friction of giving up micromanagement and focusing strictly on high-leverage strengths rather than conventional managerial tasks.

 Biggest teaching moment ▶ 0:51 No guest schooling (solo monologue)

There is no guest present to teach or reframe the host's viewpoints.

 Alex holds their own ▶ 5:40 Founder leverage framework articulation

Alex demonstrates executive expertise by explaining how he systematically grounds his annual responsibilities in highest-leverage organizational value.
the scores for every segment, with the reasoning behind each
ChapterTopicAlex as informed peerGuest teachingGuest disagreementAlex pushing backWhy
Holiday Routines, Personal Hobbies, and Long-Term Business Planning 0000 This is a solo monologue segment where Alex Lieberman shares personal anecdotes about holiday downtime, picking up hobbies like poker and photography, and quarterly leadership offsites.
The Purpose of Rewriting Founder Job Descriptions 0000 This is a solo monologue where Alex details the rationale and framework behind rewriting his annual job description as a co-founder and CEO.
Analyzing Founder Strengths, Weaknesses, and Co-Founder Synergy 0000 Alex reflects in a monologue on his self-concept versus anti-self, articulating his creative superpowers and complementary dynamic with co-founder Austin.
Breakdown of Alex's 2021 Time Allocation and Focus Areas 0000 Alex delivers a solo walkthrough of his specific time percentage allocations for H1 2021 across multimedia, paid products, and culture before inviting listener submissions.

Statements from this episode (3)

Disclosure
Morning Brew founders write annual informal job descriptions for mutual accountability
“So at least for the last two years, Austin and I have taken time to basically write out informal job descriptions for ourselves to make sure we're holding ourselves accountable to doing the things we say we're going to do.”
Alex Lieberman Jan 1, 2021 ▶ 4:47
Disclosure
Lieberman dedicates 20% of his working time to paid product launch
“I've assigned 20% of my time to the paid product and its beta launch for the first half of the year.”
Alex Lieberman Jan 1, 2021 ▶ 12:39
Disclosure
Lieberman commits 40% of his time as CEO to hiring and culture
“And together, I've assigned 40% of my time to these two things, to hiring and to culture.”
Alex Lieberman Jan 1, 2021 ▶ 13:45
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more