Austin Rief, co-founder and CEO of Morning Brew, reflects on managerial scaling mistakes made at high-growth startups.
0:00 / 0:29exact quote · 29.5s
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“There's two types of mishiring, and I think people usually think about the first that I'll give you, but it's the second that really kills you. The first is you just mess up. You hire a senior exec, you know within four to six months of the wrong person hopefully earlier, It takes a month to fire them, you have to replace them, and next thing you know, you've lost a year because you have to recruit them. That sucks. But what's even worse is you hire someone who The company outgrows too fast”
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More from Austin Rief
What-if
Rief: Morning Brew would have failed if started intentionally as a business
“We didn't intend for it to be a business. And if we did, and we thought about it as a business in 2015, I think it would have failed. We would have made long, short term decisions to make a little money here or there, but because of the side project, we didn't…”
Austin RiefJan 3, 2023▶ 21:13Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Opinion
Rief: The study claiming happiness caps at a $70k salary is wrong
“I think there's like that whole 70,000 dollar salary you know, study that people are happier at 70,000 dollars. I don't think that's true. I think I am happier”
Austin RiefJan 3, 2023▶ 53:07Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
“It was the classic thing where product sucks but people still use it. Like, oh, I mean, it's like Amazon. Amazon looks terrible. It's the worst design site that I use, yet people, people use it.”
Austin RiefJan 3, 2023▶ 20:12Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
Insight
Rief: Media products grow best when promoted within the same medium
“There are people who are just newsletter people, just like when you want to promote a podcast, you do it on other podcasts. Like mediums promote like mediums.”
Austin RiefJan 3, 2023▶ 31:21Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
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