| 5M | “five million” | Evans: Apple CSAM backlash shows lack of coherent societal privacy consensus | Benedict Evans | Jun 6, 2022 | — |
| 6B | “a five billion” | Evans: Twitter's ad product struggles because user data lacks commercial purchase intent | Benedict Evans | Jun 6, 2022 | — |
| $31B | “thirty-one billion dollars” | Evans: Amazon ad revenue hit $31 billion, matching YouTube's scale | Benedict Evans | Jun 6, 2022 | Supported |
| 90% | “90%” | Evans: 90% of US TV audience is addressable via connected TV ads | Benedict Evans | Jun 6, 2022 | Supported |
| $31B | “thirty one billion dollars” | Evans: $31B in Amazon ad spend mostly comes from trade marketing | Benedict Evans | Jun 6, 2022 | — |
| 70% | “70%” | Evans: Machine learning cannot reliably scan messages for grooming | Benedict Evans | May 30, 2022 | — |
| 45% | “45%” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 20% | “20%” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 5% | “five percent” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 1.5M | “a half million” | Evans: Yahoo abandoned its directory around 3.5 million websites | Benedict Evans | May 26, 2022 | Supported |
| 5.3B | “5.3 billion” | Evans: 'Shein Haul' hashtag has 5.3 billion views on TikTok | Benedict Evans | May 26, 2022 | Supported |
| 20B | “twenty billion” | Evans: European telcos spent €120B on 3G spectrum in spring 2000 | Benedict Evans | May 16, 2022 | Supported |
| $2B | “two billion dollars” | Walmart's quarterly ad business reached $2 billion versus Amazon's $31 billion | Benedict Evans | May 2, 2022 | Supported |
| $31B | “thirty one billion dollars” | Walmart's quarterly ad business reached $2 billion versus Amazon's $31 billion | Benedict Evans | May 2, 2022 | Supported |
| $20M | “twenty million dollars” | Netflix relies on traditional Hollywood show-picking executives rather than software | Benedict Evans | May 2, 2022 | — |
| $15B | “Fifteen billion dollars” | Top US streamers individually outspend all major European broadcasters combined | Benedict Evans | Apr 25, 2022 | Supported |
| $5B | “five billion dollars” | Evans: Twitter has 217M DAUs and $5B revenue, trailing Snap | Benedict Evans | Apr 18, 2022 | Supported |
| 38M | “thirty eight million” | Evans: Twitter has 217M DAUs and $5B revenue, trailing Snap | Benedict Evans | Apr 18, 2022 | Supported |
| $5B | “five billion dollars” | Evans: Twitter has huge cultural significance but zero net income | Benedict Evans | Apr 18, 2022 | Supported |
| $100B | “a hundred billion dollars” | Evans: Shein raised at a $100B valuation, surpassing Zara and H&M combined | Benedict Evans | Apr 11, 2022 | Supported |
| 60% | “60%” | Over 60% of Benedict Evans's 170,000 newsletter subscribers use Gmail | Benedict Evans | Mar 14, 2022 | — |
| $5B | “five billion dollars” | Evans: Bitfinex hackers were caught laundering stolen Bitcoin via Walmart gift cards | Benedict Evans | Mar 7, 2022 | Supported |
| $20B | “twenty billion dollars” | Evans: Leading-edge chip fab capex will climb from $20B to $40B | Benedict Evans | Mar 7, 2022 | Held up |
| $40B | “forty billion dollars” | Evans: Leading-edge chip fab capex will climb from $20B to $40B | Benedict Evans | Mar 7, 2022 | Held up |
| 25% | “25%” | Evans: Apple relies on China for 25% of revenue and most manufacturing | Benedict Evans | Mar 7, 2022 | Supported |
| $6.7B | “6.7 billion dollars” | Evans: Yandex market cap fell 80% to $6.7B before market freeze | Benedict Evans | Mar 7, 2022 | Supported |
| 75% | “75%” | Evans: Yandex market cap fell 80% to $6.7B before market freeze | Benedict Evans | Mar 7, 2022 | Supported |
| 80% | “80%” | Evans: Yandex market cap fell 80% to $6.7B before market freeze | Benedict Evans | Mar 7, 2022 | Supported |
| $1.5B | “half a billion dollars” | Evans: Yandex faces a $500M bond repayment if its stock is suspended | Benedict Evans | Mar 7, 2022 | Partly supported |
| 40% | “40%” | Evans: UK Non-Grocery Retail Is 40% Online | Benedict Evans | Feb 21, 2022 | Supported |
| 15% | “15%” | Evans: Apple retail stores historically accounted for only 10-15% of revenue | Benedict Evans | Feb 21, 2022 | Supported |
| 5M | “five million” | Evans: Meta's 13 million VR headsets yield only 5 million active users | Benedict Evans | Feb 18, 2022 | Supported |
| $32B | “a thirty one billion dollars” | Evans: Amazon generated $31B in 2021 ad revenue, topping YouTube | Benedict Evans | Feb 18, 2022 | Supported |
| $65B | “sixty five billion dollars” | Evans: Shopify reached $165B GMV in the twelve months to Q3 | Benedict Evans | Feb 18, 2022 | Supported |
| 45% | “45%” | Evans: Shopify reached $165B GMV in the twelve months to Q3 | Benedict Evans | Feb 18, 2022 | Supported |
| 200B | “two hundred billion” | Evans: Dozens of massive tech companies do not compete with Google or Amazon | Benedict Evans | Feb 18, 2022 | — |
| $1M | “a million dollars” | Evans: CryptoPunk prices are driven by shallow culture and unrealized Ethereum gains | Benedict Evans | Nov 15, 2021 | — |
| 20T | “20 trillion” | Evans: Having a good e-commerce website is a retail issue | Benedict Evans | Nov 8, 2021 | — |
| $300B | “three hundred billion dollars” | Evans: The entire global recorded music industry is a tech rounding error | Benedict Evans | Nov 8, 2021 | — |
| $50B | “fifty billion dollars” | Evans: The entire global recorded music industry is a tech rounding error | Benedict Evans | Nov 8, 2021 | — |
| 25% | “25%” | Evans: Apple's iOS privacy changes shifted ad revenue and hit Snap stock | Benedict Evans | Nov 2, 2021 | Supported |
| 400M | “four hundred million” | Evans: More people use Snapchat than own a gaming console | Benedict Evans | Oct 18, 2021 | Contradicted |
| 50M | “fifty million” | Evans: More people use Snapchat than own a gaming console | Benedict Evans | Oct 18, 2021 | Contradicted |
| $1.5B | “half a billion dollars” | Evans: PointCast nearly sold for over $500M before failing | Benedict Evans | Oct 18, 2021 | Partly supported |
| 2T | “two trillion” | Evans: Apple remains detached from short-term tech hype and panics | Benedict Evans | Sep 20, 2021 | — |
| 1B | “a billion” | Evans: Sideloading apps with file access would be a catastrophe for users | Benedict Evans | Sep 20, 2021 | — |
| 30% | “30%” | Evans: Epic Games' legal fight against Apple was driven by pure greed | Benedict Evans | Sep 20, 2021 | — |
| $15B | “fifteen billion dollars” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| $65B | “sixty-five billion dollars” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| 80% | “80%” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| 5% | “five percent” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| 30% | “30%” | Evans: The 30% App Store commission rule is toast | Benedict Evans | Sep 20, 2021 | Held up |
| 45B | “forty five billion” | Brown: Roblox is valued at $45B compared to Epic Games at $17B | Toni Cowan-Brown | Aug 26, 2021 | Partly supported |
| 20M | “twenty million” | Brown: Travis Scott made $20M from his Fortnite concert | Toni Cowan-Brown | Aug 26, 2021 | Supported |
| 5% | “5%” | Evans: 0.5% of App Store Accounts Generated 54% of Billings in 2016 | Benedict Evans | Aug 26, 2021 | Supported |
| 54% | “54%” | Evans: 0.5% of App Store Accounts Generated 54% of Billings in 2016 | Benedict Evans | Aug 26, 2021 | Supported |
| 75% | “75%” | Evans: Site and Construction Make Up 75% of Urban Base Station Costs | Benedict Evans | Aug 15, 2021 | Partly supported |
| 10% | “10%” | Evans: Marginal 10% tech advantage yields no value in telecom networks | Benedict Evans | Aug 15, 2021 | — |
| 40% | “40%” | Evans: Stanford Found 40% of New US Relationships Started Online in 2017 | Benedict Evans | Jul 13, 2021 | Supported |
| 20% | “20%” | Cowan-Brown: SaaS customers often utilize only 20% of software capabilities | Toni Cowan-Brown | Jul 5, 2021 | — |
| $15B | “fifteen billion dollars” | Evans: Apple App Store fees nearly match the entire recorded music industry | Benedict Evans | Jul 5, 2021 | Partly supported |
| 4% | “four percent” | White: Tech affiliate commission is 2-4% versus 10-12% in fashion | Jeremy White | Jun 21, 2021 | — |
| 12% | “12%” | White: Tech affiliate commission is 2-4% versus 10-12% in fashion | Jeremy White | Jun 21, 2021 | — |
| 79M | “seventy-nine million” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 9M | “nine million” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 3M | “three million” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 10M | “ten million” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 1.5M | “a half million” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 23% | “23%” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 45% | “45%” | Evans: Apple Mail and iOS represent roughly 45% of his newsletter audience | Benedict Evans | Jun 21, 2021 | — |
| 100% | “hundred percent” | Evans: Apple Mail automatically downloads images, masking real open rates | Benedict Evans | Jun 21, 2021 | Supported |
| 40% | “40%” | Evans: Apple Mail automatically downloads images, masking real open rates | Benedict Evans | Jun 21, 2021 | Supported |
| 90% | “90%” | Evans: Open rate metrics matter far less for paid subscription newsletters | Benedict Evans | Jun 21, 2021 | — |
| 10% | “10%” | Evans: Open rate metrics matter far less for paid subscription newsletters | Benedict Evans | Jun 21, 2021 | — |
| 1% | “a percent” | Cowan-Brown: Apple privacy changes will disrupt political campaign email operations | Toni Cowan-Brown | Jun 21, 2021 | — |
| 6× | “six times” | Jeremy White: Hubbing content across titles robs publications of their distinct voice | Jeremy White | Jun 21, 2021 | — |
| 100M | “a hundred million” | Evans: iOS attack surface dwarfs Mac with one billion active devices | Benedict Evans | Jun 14, 2021 | Supported |
| 1B | “a billion” | Evans: iOS attack surface dwarfs Mac with one billion active devices | Benedict Evans | Jun 14, 2021 | Supported |
| 500M | “five hundred million” | Evans: iOS attack surface dwarfs Mac with one billion active devices | Benedict Evans | Jun 14, 2021 | Supported |
| 20% | “20%” | Evans: Google and Facebook hold at least two-thirds of online advertising | Benedict Evans | Mar 14, 2021 | Contradicted |
| 15% | “15%” | Evans: PwC found 15% of digital ad spend is completely untraceable | Benedict Evans | Mar 14, 2021 | Supported |
| $10B | “ten billion dollars” | Evans: Booking and Expedia spent $10B on Google search in 2019 | Benedict Evans | Mar 14, 2021 | Supported |
| $5M | “five million dollars” | Evans: Banning paid political ads inherently favors populists and established celebrities | Benedict Evans | Mar 14, 2021 | — |
| $1M | “a million dollars” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 15% | “15%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 90% | “90%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 10% | “10%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 30% | “30%” | Evans: Spotify's fixed record label payouts leave no margin for Apple's fee | Benedict Evans | Mar 7, 2021 | Supported |
| 40% | “40%” | Evans: Hybrid office footprint only shrinks if attendance is evenly spread | Benedict Evans | Feb 28, 2021 | — |
| 5× | “five times” | Cowan-Brown: Remote teams require five times more process than in-person teams | Toni Cowan-Brown | Feb 28, 2021 | — |
| $60B | “sixty billion dollars” | Evans: Shopify reached $120B GMV in 2020, over 40% of Amazon Marketplace | Benedict Evans | Feb 21, 2021 | Supported |
| $20B | “twenty billion dollars” | Evans: Shopify reached $120B GMV in 2020, over 40% of Amazon Marketplace | Benedict Evans | Feb 21, 2021 | Supported |
| 40% | “40%” | Evans: Shopify reached $120B GMV in 2020, over 40% of Amazon Marketplace | Benedict Evans | Feb 21, 2021 | Supported |
| 1.7M | “1.7 million” | Cowan-Brown: Shopify powers approximately 1.7M storefronts | Toni Cowan-Brown | Feb 21, 2021 | Supported |
| 1.5M | “a half million” | Evans: Vodafone processes 2.5 million paper invoices annually | Benedict Evans | Feb 21, 2021 | Partly supported |
| $1B | “a billion dollars” | Evans: Clubhouse outcome is binary, either going to zero or $50 billion | Benedict Evans | Feb 14, 2021 | — |
| 10% | “10%” | Evans: Clubhouse cannot sustain a 10% cut without proprietary network effects | Benedict Evans | Feb 14, 2021 | — |
| 5% | “five percent” | Evans: Clubhouse cannot sustain a 10% cut without proprietary network effects | Benedict Evans | Feb 14, 2021 | — |
| $20B | “twenty billion dollars” | Amazon's search advertising business generated over $20 billion in 2020 | Benedict Evans | Feb 7, 2021 | Supported |
| 5% | “five percent” | Evans: Lengthening a time series makes recent chart trends look visually larger | Benedict Evans | Jan 31, 2021 | — |
| 80% | “80%” | Benedict Evans: US TV adoption surged from zero to 80% in three years | Benedict Evans | Jan 31, 2021 | Contradicted |
| $25B | “twenty five billion dollars” | Evans: US Online Advertising Will Reach $125 Billion in 2021 | Benedict Evans | Jan 24, 2021 | Held up |
| 100M | “a hundred million” | Evans: In 1994, only 25 million consumer PCs existed globally | Benedict Evans | Jan 24, 2021 | Partly supported |
| 25M | “twenty-five million” | Evans: In 1994, only 25 million consumer PCs existed globally | Benedict Evans | Jan 24, 2021 | Partly supported |
| $20B | “twenty billion dollars” | Evans: Global recorded music industry revenue is under $20 billion | Benedict Evans | Jan 24, 2021 | Partly supported |
| $200B | “two hundred billion dollars” | Evans: Global recorded music industry revenue is under $20 billion | Benedict Evans | Jan 24, 2021 | Partly supported |
| 900M | “nine hundred million” | Evans: China's Market Has 800 to 900 Million Smartphone Users | Benedict Evans | Jan 17, 2021 | Supported |
| 25M | “twenty-five million” | Evans: Meituan and Ele.me daily orders dwarf Western delivery apps | Benedict Evans | Jan 17, 2021 | Partly supported |
| 15M | “fifteen million” | Evans: Meituan and Ele.me daily orders dwarf Western delivery apps | Benedict Evans | Jan 17, 2021 | Partly supported |
| 1.5M | “half a million” | Evans: Meituan and Ele.me daily orders dwarf Western delivery apps | Benedict Evans | Jan 17, 2021 | Partly supported |
| 500M | “five hundred million” | Evans: India has 500M smartphone users but only 100-150M active spenders | Benedict Evans | Jan 17, 2021 | — |
| 50M | “fifty million” | Evans: India has 500M smartphone users but only 100-150M active spenders | Benedict Evans | Jan 17, 2021 | — |
| 5% | “five percent” | Evans: Latin American e-commerce penetration is 5% versus China's 25-30% | Benedict Evans | Jan 17, 2021 | Supported |
| 30% | “30%” | Evans: Latin American e-commerce penetration is 5% versus China's 25-30% | Benedict Evans | Jan 17, 2021 | Supported |
| 1K | “a thousand” | Evans: Facebook's targeted advertising does not sell user data to advertisers | Benedict Evans | Jan 10, 2021 | Supported |
| 20% | “20%” | Evans: Amazon's 20 percent private label business is standard retail practice | Benedict Evans | Jan 10, 2021 | Supported |
| 1.5M | “half a million” | Evans sends 500,000 monthly emails to his 150,000 newsletter subscribers | Benedict Evans | Jan 3, 2021 | — |
| 90% | “90%” | Cairn-Brown: Western markets lag China in creator economy monetization models | Toni Cowan-Brown | Jan 3, 2021 | — |
| 10% | “10%” | Cairn-Brown: Western markets lag China in creator economy monetization models | Toni Cowan-Brown | Jan 3, 2021 | — |
| 4× | “four times” | Evans: FT Weekend festival sold 3 to 4 times more tickets online | Benedict Evans | Jan 3, 2021 | Not publicly verifiable |
| 1K | “a thousand” | Evans: Average Facebook users are eligible to see 1,000 items daily | Benedict Evans | Jan 3, 2021 | Supported |
| 1.5B | “a half billion” | 4.5 Billion Adults Globally Now Own a Smartphone | Benedict Evans | Dec 22, 2020 | Partly supported |
| 90% | “90%” | 4.5 Billion Adults Globally Now Own a Smartphone | Benedict Evans | Dec 22, 2020 | Partly supported |
| 10× | “10 X” | IBM's Mainframe Computing Capacity Grew 10x Between 2000 and 2010 | Benedict Evans | Dec 22, 2020 | Supported |
| 1.5M | “a half million” | Vodafone Still Processes 2.5 Million Paper Invoices Per Year | Benedict Evans | Dec 22, 2020 | Contradicted |
| 100M | “a hundred million” | 1994 PC Base Was 100M vs. 4.5B Smartphones Today | Benedict Evans | Dec 22, 2020 | Partly supported |
| 1.5B | “a half billion” | 1994 PC Base Was 100M vs. 4.5B Smartphones Today | Benedict Evans | Dec 22, 2020 | Partly supported |
| 10% | “10%” | Evans: 10% of Google's workforce will work in compliance by late 2025 | Benedict Evans | Dec 13, 2020 | Didn’t hold up |
| 10% | “10%” | Brown: Only 5% to 10% of Users Utilize Slack's Full Feature Breadth | Toni Cowan-Brown | Dec 7, 2020 | — |
| 100% | “hundred percent” | Brown: Only 5% to 10% of Users Utilize Slack's Full Feature Breadth | Toni Cowan-Brown | Dec 7, 2020 | — |
| 5% | “five percent” | Kevins: 95% of enterprise users require direct sales and IT support | Bernadette Kevins | Dec 7, 2020 | — |
| 95% | “95%” | Kevins: 95% of enterprise users require direct sales and IT support | Bernadette Kevins | Dec 7, 2020 | — |
| $1.5B | “a half billion dollars” | Kevins: Salesforce spent $7B on sales and marketing for $15.5B revenue | Bernadette Kevins | Dec 7, 2020 | Supported |
| $7B | “seven billion dollars” | Kevins: Salesforce spent $7B on sales and marketing for $15.5B revenue | Bernadette Kevins | Dec 7, 2020 | Supported |
| 100B | “a hundred billion” | Kevins: Shopify succeeded by unbundling complex workflows from WordPress | Bernadette Kevins | Dec 7, 2020 | — |
| 50B | “fifty billion” | Kevins: Shopify succeeded by unbundling complex workflows from WordPress | Bernadette Kevins | Dec 7, 2020 | — |
| 1K | “a thousand” | Evans: Mille Miglia was banned after crash killed nine village spectators | Benedict Evans | Nov 29, 2020 | Supported |
| 80% | “80%” | Evans: UK e-commerce penetration at 80% outpaces Italy and Greece | Benedict Evans | Nov 23, 2020 | Supported |
| 39% | “39%” | Evans: UK e-commerce penetration at 80% outpaces Italy and Greece | Benedict Evans | Nov 23, 2020 | Supported |
| 20% | “20%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 35% | “35%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 28% | “28%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 5% | “five percent” | Evans: UK online grocery sales doubled from 5% to 10% in 2020 | Benedict Evans | Nov 23, 2020 | Supported |
| 10% | “10%” | Evans: UK online grocery sales doubled from 5% to 10% in 2020 | Benedict Evans | Nov 23, 2020 | Supported |
| 29% | “29%” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
| 0.5% | “half percent” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
| 26% | “26%” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
| 1.6B | “1.6 billion” | Evans: UK weekly online retail spending stepped up from £1.6B to £1.9B | Benedict Evans | Nov 23, 2020 | Partly supported |
| 60% | “60%” | Evans: Online-only retailers represent 50% to 60% of total e-commerce | Benedict Evans | Nov 23, 2020 | Supported |
| $100M | “a hundred million dollars” | Evans: Apple spent roughly $100 million building its campus theater | Benedict Evans | Nov 16, 2020 | Contradicted |
| 100M | “a hundred million” | Evans: Approximately 100 million people own an Apple Watch | Benedict Evans | Nov 16, 2020 | Partly supported |
| 1.5B | “half a billion” | Evans: Apple has sold half a billion iPads | Benedict Evans | Nov 16, 2020 | Supported |
| 1B | “a billion” | Evans: One billion people currently own an iPhone | Benedict Evans | Nov 16, 2020 | Supported |
| 1.5B | “a half billion” | Evans: Global smartphone users outnumber consumer PCs roughly five to one | Benedict Evans | Nov 16, 2020 | Supported |
| 800M | “eight hundred million” | Evans: Global smartphone users outnumber consumer PCs roughly five to one | Benedict Evans | Nov 16, 2020 | Supported |
| 100M | “a hundred million” | Evans: Only 50 to 100 million global workers need heavy PC software | Benedict Evans | Nov 16, 2020 | — |
| 100M | “a hundred million” | Evans: Smartphone adoption grew from 100M PCs in 1994 to over 5B users | Benedict Evans | Nov 9, 2020 | Partly supported |
| 5B | “five billion” | Evans: Smartphone adoption grew from 100M PCs in 1994 to over 5B users | Benedict Evans | Nov 9, 2020 | Partly supported |
| 4B | “four billion” | Evans: Content moderation is unscalable without architectural constraints | Benedict Evans | Nov 9, 2020 | — |
| 4B | “four billion” | Evans: Big internet platforms operate as Mechanical Turks powered by human biases | Benedict Evans | Nov 9, 2020 | — |
| 100M | “a hundred million” | Evans: Only 100 million PCs existed globally when Netscape launched | Benedict Evans | Nov 2, 2020 | Supported |
| 40% | “40%” | Evans: Amazon holds 40% of US e-commerce, but 15% of retail | Benedict Evans | Nov 2, 2020 | Supported |
| 20% | “20%” | Evans: Amazon holds 40% of US e-commerce, but 15% of retail | Benedict Evans | Nov 2, 2020 | Supported |
| 15% | “15%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 50% | “50%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 25% | “25%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 60% | “60%” | Evans: Third Parties Account for 60% of Sales on Amazon | Benedict Evans | Oct 26, 2020 | Supported |
| $15B | “fifteen billion dollars” | Evans: Amazon Search Ads Generated Close to $15B in 2019 | Benedict Evans | Oct 26, 2020 | Supported |
| $60B | “sixty billion dollars” | Evans: Shopify Processed $60 Billion in GMV in 2019 | Benedict Evans | Oct 26, 2020 | Supported |
| 15% | “15%” | Evans: US e-commerce was roughly 15% of retail in early 2020 | Benedict Evans | Oct 26, 2020 | Supported |
| 20% | “20%” | Evans: US e-commerce was roughly 15% of retail in early 2020 | Benedict Evans | Oct 26, 2020 | Supported |
| 50M | “fifty million” | The bear case for VR is becoming a 150-million-user console subset | Benedict Evans | Oct 19, 2020 | — |
| 1.5B | “a half billion” | The bear case for VR is becoming a 150-million-user console subset | Benedict Evans | Oct 19, 2020 | — |
| 25% | “25%” | Apple's custom silicon is likely 25% better than rival chips | Benedict Evans | Oct 19, 2020 | — |
| 11.8B | “11.8 billion” | Two modern iPads contain more transistors than every 1984 Mac combined | Benedict Evans | Oct 19, 2020 | Supported |
| 50M | “fifty million” | No company besides Apple has sold 250 million $600 machined steel devices | Benedict Evans | Oct 19, 2020 | Supported |
| 5B | “five billion” | Evans: Broadened software TAM will spawn multi-billion-dollar companies globally | Benedict Evans | Oct 11, 2020 | — |
| 10B | “ten billion” | Evans: Broadened software TAM will spawn multi-billion-dollar companies globally | Benedict Evans | Oct 11, 2020 | — |
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