Evans: Apple CSAM backlash shows lack of coherent societal privacy consensus

“Is this is the privacy company that thinks they've gone through all this elaborate, complicated work to do it in a way that's private, and they get this huge backlash, which says to me, like, we don't have a coherent sense of what we mean by privacy, and so we've thrown away the old way of doing online advertising because it wasn't private, and we think in principle we could build a way of showing nappy ads to people who have babies without individually identifying them or knowing anything else other than I showed an ad to five million people that I think have a baby, and I don't know anything about them, which doesn't seem like that violence or privacy. But as soon as you actually try and build it, you don't really know how you would test whether that's private or not, because we don't have like a clear moral, a clear intellectual agreement on what that would mean.”

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