online advertising

2 statements across 2 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 24, 2021 by Benedict Evans · across every show →

Everything said about online advertising, oldest first

Jan 24, 2021
Prediction Held up
Evans: US Online Advertising Will Reach $125 Billion in 2021
“Online advertising will be a hundred and twenty five billion dollars in the USA this year, and literally no one who doesn't work on an ad team knows what a DSP is.”
Benedict Evans Jan 24, 2021 ▶ 1:33 Why do we care about games?
Jun 6, 2022 neutral
Insight
Evans: Apple CSAM backlash shows lack of coherent societal privacy consensus
“Is this is the privacy company that thinks they've gone through all this elaborate, complicated work to do it in a way that's private, and they get this huge backlash, which says to me, like, we don't have a coherent sense of what we mean by privacy, and so we…”
Benedict Evans Jun 6, 2022 ▶ 9:25 What's next for advertising?
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