The Numbers Museum

Every specific figure ever claimed on the show. 117 match this view. Red rows are numbers the cited sources contradict.

AllDollarsMultiplesPercentagesBig numbers
FigureAs spokenThe claimWhoWhenChecked?
20T “20 trillion” Evans: Having a good e-commerce website is a retail issue Benedict Evans Nov 8, 2021
2T “two trillion” Evans: Apple remains detached from short-term tech hype and panics Benedict Evans Sep 20, 2021
500B “a four hundred billion” Evans: Apple's 2021 R&D budget equaled its total revenue at iPhone launch Benedict Evans Jul 25, 2022 Partly supported
200B “two hundred billion” Evans: Zoom is a feature, not a $200B enterprise platform Benedict Evans Sep 19, 2022 Open
200B “two hundred billion” Evans: Dozens of massive tech companies do not compete with Google or Amazon Benedict Evans Feb 18, 2022
100B “a hundred billion” Evans: Zoom is a feature, not a $200B enterprise platform Benedict Evans Sep 19, 2022 Open
100B “a hundred billion” Kevins: Shopify succeeded by unbundling complex workflows from WordPress Bernadette Kevins Dec 7, 2020
56B “a fifty-five billion” Evans: Amazon generates $55 billion in annual advertising revenue Benedict Evans Dec 8, 2024 Supported
51B “a fifty billion” Evans: Modern tech company returns occur mostly in private markets pre-IPO Benedict Evans Aug 23, 2022 Partly supported
50B “fifty billion” Kevins: Shopify succeeded by unbundling complex workflows from WordPress Bernadette Kevins Dec 7, 2020
45B “forty five billion” Brown: Roblox is valued at $45B compared to Epic Games at $17B Toni Cowan-Brown Aug 26, 2021 Partly supported
20B “twenty billion” Evans: European telcos spent €120B on 3G spectrum in spring 2000 Benedict Evans May 16, 2022 Supported
11.8B “11.8 billion” Two modern iPads contain more transistors than every 1984 Mac combined Benedict Evans Oct 19, 2020 Supported
11B “eleven billion” Cameron: TikTok Generated Roughly $11 Billion in Ad Revenue in 2022 Toni Cowan-Brown Mar 12, 2023 Supported
11B “a ten billion” Evans: Amazon spends ~$10 billion on TV content to retain Prime subscribers Benedict Evans Jul 25, 2022
10B “ten billion” Evans: Broadened software TAM will spawn multi-billion-dollar companies globally Benedict Evans Oct 11, 2020
8B “eight billion” Evans: Statista is search spam that Google should remove from its index Benedict Evans Jan 30, 2023
6B “a five billion” Evans: Twitter's ad product struggles because user data lacks commercial purchase intent Benedict Evans Jun 6, 2022
5.3B “5.3 billion” Evans: 'Shein Haul' hashtag has 5.3 billion views on TikTok Benedict Evans May 26, 2022 Supported
5B “a four billion” Evans: Accenture reached nearly $4B run rate in generative AI work Benedict Evans Jul 1, 2024 Supported
5B “five billion” Benedict Evans: Vision Pro's absolute upside is iPad scale, not smartphone scale Benedict Evans Jun 18, 2023
5B “five billion” Devins: Console gaming base is only 500M versus 5B smartphone users Benedict Evans Feb 8, 2024 Supported
5B “five billion” Evans: Smartphone adoption grew from 100M PCs in 1994 to over 5B users Benedict Evans Nov 9, 2020 Partly supported
5B “five billion” Evans: Broadened software TAM will spawn multi-billion-dollar companies globally Benedict Evans Oct 11, 2020
4B “four billion” Evans: Content moderation is unscalable without architectural constraints Benedict Evans Nov 9, 2020
4B “four billion” Evans: Big internet platforms operate as Mechanical Turks powered by human biases Benedict Evans Nov 9, 2020
3B “three billion” Evans: Twitter is a failure compared to Meta's multi-billion user apps Benedict Evans Jul 21, 2023
2B “Two billion” Evans: The EU Issued Apple a €2 Billion Fine Over Spotify Benedict Evans Mar 13, 2024 Partly supported
1.6B “1.6 billion” Evans: UK weekly online retail spending stepped up from £1.6B to £1.9B Benedict Evans Nov 23, 2020 Partly supported
1.5B “half a billion” Evans: Private equity holds $500B in debt from software buyouts Benedict Evans Feb 23, 2026 Partly supported
1.5B “half a billion” Evans: Uber has a $500M advertising business Benedict Evans Apr 16, 2023 Supported
1.5B “half a billion” Evans: DTC brands lack software margins and network effects at scale Benedict Evans Aug 23, 2022
1.5B “a half billion” 4.5 Billion Adults Globally Now Own a Smartphone Benedict Evans Dec 22, 2020 Partly supported
1.5B “a half billion” 1994 PC Base Was 100M vs. 4.5B Smartphones Today Benedict Evans Dec 22, 2020 Partly supported
1.5B “half a billion” Evans: Apple has sold half a billion iPads Benedict Evans Nov 16, 2020 Supported
1.5B “a half billion” Evans: Global smartphone users outnumber consumer PCs roughly five to one Benedict Evans Nov 16, 2020 Supported
1.5B “a half billion” The bear case for VR is becoming a 150-million-user console subset Benedict Evans Oct 19, 2020
1.4B “1.4 billion” Evans: Accenture Booked $1.4B From Generative AI Over Past Year Benedict Evans Apr 1, 2024 Partly supported
1.1B “1.1 billion” Evans: Accenture Booked $1.4B From Generative AI Over Past Year Benedict Evans Apr 1, 2024 Partly supported
1B “a billion” Evans: 90% of metaverse hype was dumb, but AR and Web3 matter Benedict Evans Apr 16, 2023
1B “a billion” Evans: Generative AI Infers Patterns Rather Than Storing Training Data Benedict Evans Mar 3, 2024
1B “a billion” Evans: New non-software brands will likely yield 3x returns, not 30x Benedict Evans Aug 23, 2022
1B “a billion” Evans: Sideloading apps with file access would be a catastrophe for users Benedict Evans Sep 20, 2021
1B “a billion” Evans: iOS attack surface dwarfs Mac with one billion active devices Benedict Evans Jun 14, 2021 Supported
1B “a billion” Evans: One billion people currently own an iPhone Benedict Evans Nov 16, 2020 Supported
900M “nine hundred million” Evans: Amazon cannot provide true recommendation due to massive catalog size Benedict Evans Apr 16, 2026
900M “nine hundred million” Evans: China's Market Has 800 to 900 Million Smartphone Users Benedict Evans Jan 17, 2021 Supported
800M “eight hundred million” Evans: Global smartphone users outnumber consumer PCs roughly five to one Benedict Evans Nov 16, 2020 Supported
600M “a five hundred million” Evans: Uber Reaches a $500M Advertising Revenue Run Rate Benedict Evans Mar 12, 2023 Supported
500M “five hundred million” Devins: Console gaming base is only 500M versus 5B smartphone users Benedict Evans Feb 8, 2024 Supported
500M “five hundred million” Evans: iOS attack surface dwarfs Mac with one billion active devices Benedict Evans Jun 14, 2021 Supported
500M “five hundred million” Evans: India has 500M smartphone users but only 100-150M active spenders Benedict Evans Jan 17, 2021
400M “four hundred million” Evans: Hardcore gaming is limited to 300-400 million players globally Benedict Evans Dec 11, 2022
400M “four hundred million” Evans: More people use Snapchat than own a gaming console Benedict Evans Oct 18, 2021 Contradicted
250M “two hundred fifty million” Evans: Twitter is a failure compared to Meta's multi-billion user apps Benedict Evans Jul 21, 2023
200M “two hundred million” Evans: Gaming consoles capped at around 200 million active devices globally Benedict Evans Apr 16, 2023 Partly supported
200M “two hundred million” Devins: Console gaming base is only 500M versus 5B smartphone users Benedict Evans Feb 8, 2024 Supported
200M “two hundred million” Evans: Gaming Console Install Base Is Only 175M to 200M Units Benedict Evans Oct 31, 2022 Supported
111M “a 110 Million” Catton-Brown: New US F1 rights deal will likely close at $100M–$110M Toni Cowan-Brown Aug 21, 2025 Didn’t hold up
100M “a hundred million” Evans: High inference costs prevent free 100-million-user consumer AI apps Benedict Evans Jul 1, 2024
100M “hundred million” Devins: Bull case for Apple Vision headsets is 200 million users Benedict Evans Feb 8, 2024
100M “a hundred million” Evans: iOS attack surface dwarfs Mac with one billion active devices Benedict Evans Jun 14, 2021 Supported
100M “a hundred million” Evans: In 1994, only 25 million consumer PCs existed globally Benedict Evans Jan 24, 2021 Partly supported
100M “a hundred million” 1994 PC Base Was 100M vs. 4.5B Smartphones Today Benedict Evans Dec 22, 2020 Partly supported
100M “a hundred million” Evans: Approximately 100 million people own an Apple Watch Benedict Evans Nov 16, 2020 Partly supported
100M “a hundred million” Evans: Only 50 to 100 million global workers need heavy PC software Benedict Evans Nov 16, 2020
100M “a hundred million” Evans: Smartphone adoption grew from 100M PCs in 1994 to over 5B users Benedict Evans Nov 9, 2020 Partly supported
100M “a hundred million” Evans: Only 100 million PCs existed globally when Netscape launched Benedict Evans Nov 2, 2020 Supported
95M “ninety-five million” Catton-Brown: ESPN pays $85M–$95M annually for US F1 rights through 2025 Toni Cowan-Brown Aug 21, 2025 Supported
79M “seventy-nine million” White: Future generated £79M from affiliate revenue in 2020 Jeremy White Jun 21, 2021 Supported
75M “seventy-five million” Evans: Gaming Console Install Base Is Only 175M to 200M Units Benedict Evans Oct 31, 2022 Supported
52M “two fifty million” Catering to power users kept Twitter capped at 250 million users Benedict Evans Jul 21, 2023
50M “fifty million” Evans: Threads reached 150 million signups within two weeks Benedict Evans Jul 21, 2023 Supported
50M “fifty million” Evans: Apple will sell 200,000 Vision Pro units in 2024 Benedict Evans Jun 5, 2023 Held up
50M “fifty million” Evans: Amazon has 350M to 450M SKUs, many made-to-order Benedict Evans Mar 12, 2023 Supported
50M “fifty million” Sequoia Invested $150M in FTX Without a Board Seat Benedict Evans Nov 18, 2022 Supported
50M “fifty million” Evans: Content model, not software, gave Netflix scale over Hulu Benedict Evans Sep 5, 2022
50M “fifty million” Evans: More people use Snapchat than own a gaming console Benedict Evans Oct 18, 2021 Contradicted
50M “fifty million” Evans: India has 500M smartphone users but only 100-150M active spenders Benedict Evans Jan 17, 2021
50M “fifty million” The bear case for VR is becoming a 150-million-user console subset Benedict Evans Oct 19, 2020
50M “fifty million” No company besides Apple has sold 250 million $600 machined steel devices Benedict Evans Oct 19, 2020 Supported
40M “forty million” Evans: Only 20M to 40M consumer PCs existed before mid-90s internet boom Benedict Evans Apr 16, 2023 Supported
38M “thirty eight million” Evans: Twitter has 217M DAUs and $5B revenue, trailing Snap Benedict Evans Apr 18, 2022 Supported
25M “twenty-five million” Evans: In 1994, only 25 million consumer PCs existed globally Benedict Evans Jan 24, 2021 Partly supported
25M “twenty-five million” Evans: Meituan and Ele.me daily orders dwarf Western delivery apps Benedict Evans Jan 17, 2021 Partly supported
20M “twenty million” Benedict Evans: Meta Quest has only single-digit millions of regular users Benedict Evans Jun 18, 2023 Supported
20M “twenty million” Evans: 20M VR headsets sold, only 5M-10M active users Benedict Evans Dec 11, 2022 Supported
20M “twenty million” Brown: Travis Scott made $20M from his Fortnite concert Toni Cowan-Brown Aug 26, 2021 Supported
15M “fifteen million” Evans: Meta has sold roughly 15 million VR headsets Benedict Evans Aug 1, 2022 Partly supported
15M “fifteen million” Evans: Meituan and Ele.me daily orders dwarf Western delivery apps Benedict Evans Jan 17, 2021 Partly supported
10M “ten million” Evans: 20M VR headsets sold, only 5M-10M active users Benedict Evans Dec 11, 2022 Supported
10M “ten million” Evans: Meta has sold roughly 15 million VR headsets Benedict Evans Aug 1, 2022 Partly supported
10M “ten million” White: Future generated £79M from affiliate revenue in 2020 Jeremy White Jun 21, 2021 Supported
9M “nine million” White: Future generated £79M from affiliate revenue in 2020 Jeremy White Jun 21, 2021 Supported
6M “a five million” Evans: New non-software brands will likely yield 3x returns, not 30x Benedict Evans Aug 23, 2022
5M “five million” Evans: Meta's 13 million VR headsets yield only 5 million active users Benedict Evans Feb 18, 2022 Supported
5M “five million” Evans: Apple CSAM backlash shows lack of coherent societal privacy consensus Benedict Evans Jun 6, 2022
3M “three million” White: Future generated £79M from affiliate revenue in 2020 Jeremy White Jun 21, 2021 Supported
1.7M “1.7 million” Cowan-Brown: Shopify powers approximately 1.7M storefronts Toni Cowan-Brown Feb 21, 2021 Supported
1.5M “half a million” Benedict Evans: Vision Pro mirrors the 1984 Mac's uncertain utility and price Benedict Evans Jun 18, 2023
1.5M “a half million” Evans: Yahoo abandoned its directory around 3.5 million websites Benedict Evans May 26, 2022 Supported
1.5M “a half million” White: Future generated £79M from affiliate revenue in 2020 Jeremy White Jun 21, 2021 Supported
1.5M “a half million” Evans: Vodafone processes 2.5 million paper invoices annually Benedict Evans Feb 21, 2021 Partly supported
1.5M “half a million” Evans: Meituan and Ele.me daily orders dwarf Western delivery apps Benedict Evans Jan 17, 2021 Partly supported
1.5M “half a million” Evans sends 500,000 monthly emails to his 150,000 newsletter subscribers Benedict Evans Jan 3, 2021
1.5M “a half million” Vodafone Still Processes 2.5 Million Paper Invoices Per Year Benedict Evans Dec 22, 2020 Contradicted
1M “a 1002 thousand” Goldberg: True vehicle autonomy requires $1,000 to $2,000 leading-edge chip systems Jay Goldberg Dec 19, 2022
1M “a million” Evans: Waymo is delivering close to 1 million rides per day Benedict Evans Nov 16, 2025 Contradicted
1M “a million” Brown: Generative AI Cuts Movie Trailer Production to Weeks Toni Cowan-Brown Apr 1, 2024
1M “a million” Evans: Machine Learning Turns Logic Problems Into Statistics Problems Benedict Evans Dec 5, 2022
1.5K “a half thousand” Evans: 3,000 to 3,500 tech companies are founded in the US each year Benedict Evans Dec 11, 2022 Supported
1.5K “a half thousand” Evans: The idea that Big Tech buys up all startups is nonsense Benedict Evans Aug 1, 2022
1K “a thousand” Twitter needed an 80% to 90% staff reduction and cultural reset Benedict Evans Jul 21, 2023
1K “a thousand” Evans: Generative AI scaled instantly by inheriting mature cloud infrastructure Benedict Evans Apr 16, 2023
1K “a thousand” Evans: Facebook's targeted advertising does not sell user data to advertisers Benedict Evans Jan 10, 2021 Supported
1K “a thousand” Evans: Average Facebook users are eligible to see 1,000 items daily Benedict Evans Jan 3, 2021 Supported
1K “a thousand” Evans: Mille Miglia was banned after crash killed nine village spectators Benedict Evans Nov 29, 2020 Supported
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