| 150% | “150%” | Toni Cowan-Brown: Figma's customer retention rate sits around 120% to 150% | Toni Cowan-Brown | Sep 19, 2022 | Supported |
| 100% | “hundred percent” | Evans: Big Tech funds AI capex out of cash flow, unlike OpenAI | Benedict Evans | Nov 16, 2025 | Supported |
| 100% | “100%” | Catton-Brown: Two or three current F1 drivers are pay drivers | Toni Cowan-Brown | Oct 11, 2024 | — |
| 100% | “hundred percent” | Evans: Generative AI requires error tolerance or easily verifiable mistakes | Benedict Evans | Apr 1, 2024 | — |
| 100% | “hundred percent” | Devins: Users Will Not Wear Vision Pro All Day Like Glasses | Benedict Evans | Feb 8, 2024 | — |
| 100% | “hundred percent” | Evans: Apple Mail automatically downloads images, masking real open rates | Benedict Evans | Jun 21, 2021 | Supported |
| 100% | “hundred percent” | Brown: Only 5% to 10% of Users Utilize Slack's Full Feature Breadth | Toni Cowan-Brown | Dec 7, 2020 | — |
| 99.98% | “99.98%” | Evans: Near-zero AI error rates render semantic understanding questions practically irrelevant | Benedict Evans | Mar 27, 2023 | — |
| 99% | “99%” | Only 1% of Formula 1 fans attend races in person | Toni Cowan-Brown | Oct 11, 2024 | Supported |
| 99% | “99%” | Evans: 99% of crypto and NFTs were useless scams | Benedict Evans | Jul 1, 2024 | — |
| 99% | “99%” | Cowan-Brown: 99% of Formula 1 Fans Never Attend a Live Race | Toni Cowan-Brown | Oct 15, 2023 | Supported |
| 95% | “95%” | Evans: Developers will trade 20% model quality loss for 95% cost cut | Benedict Evans | Apr 5, 2025 | — |
| 95% | “95%” | Evans: Top US TV show reach dropped from 40% in 1960 to 10% in 2020 | Benedict Evans | Feb 6, 2023 | Supported |
| 95% | “95%” | Kevins: 95% of enterprise users require direct sales and IT support | Bernadette Kevins | Dec 7, 2020 | — |
| 93.2% | “93.2%” | Evans: ML models lack structural understanding and rely entirely on statistics | Benedict Evans | Jan 30, 2023 | — |
| 90% | “90%” | Evans: 90% of Y Combinator startups build enterprise SaaS AI | Benedict Evans | Apr 5, 2025 | Partly supported |
| 90% | “90%” | Twitter needed an 80% to 90% staff reduction and cultural reset | Benedict Evans | Jul 21, 2023 | — |
| 90% | “90%” | Evans: 90% of metaverse hype was dumb, but AR and Web3 matter | Benedict Evans | Apr 16, 2023 | — |
| 90% | “90%” | Evans: McKinsey finds 90% of managers tried AI, but few use it | Benedict Evans | Dec 17, 2023 | Partly supported |
| 90% | “90%” | Evans: US, Japan, and South Korea now comprise only a quarter of traffic. | Benedict Evans | Mar 20, 2023 | Partly supported |
| 90% | “90%” | Evans: Silicon Valley initially overlooked Pinterest because its userbase was mostly female. | Benedict Evans | Mar 20, 2023 | — |
| 90% | “90%” | Evans: Generative AI viability depends on domain tolerance for 10% inaccuracy | Benedict Evans | Feb 12, 2023 | — |
| 90% | “90%” | Goldberg: 90% of annual chip volume uses trailing-edge 80nm+ processes | Jay Goldberg | Dec 19, 2022 | Contradicted |
| 90% | “90%” | Evans: Modern tech company returns occur mostly in private markets pre-IPO | Benedict Evans | Aug 23, 2022 | Partly supported |
| 90% | “90%” | Evans: 90% of US TV audience is addressable via connected TV ads | Benedict Evans | Jun 6, 2022 | Supported |
| 90% | “90%” | Evans: Open rate metrics matter far less for paid subscription newsletters | Benedict Evans | Jun 21, 2021 | — |
| 90% | “90%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 90% | “90%” | Cairn-Brown: Western markets lag China in creator economy monetization models | Toni Cowan-Brown | Jan 3, 2021 | — |
| 90% | “90%” | 4.5 Billion Adults Globally Now Own a Smartphone | Benedict Evans | Dec 22, 2020 | Partly supported |
| 80% | “80%” | Evans: Twitter cut 80% of staff and withheld contractual severance | Benedict Evans | Jul 21, 2023 | Supported |
| 80% | “80%” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| 80% | “80%” | Evans: Yandex market cap fell 80% to $6.7B before market freeze | Benedict Evans | Mar 7, 2022 | Supported |
| 80% | “80%” | Benedict Evans: US TV adoption surged from zero to 80% in three years | Benedict Evans | Jan 31, 2021 | Contradicted |
| 80% | “80%” | Evans: UK e-commerce penetration at 80% outpaces Italy and Greece | Benedict Evans | Nov 23, 2020 | Supported |
| 75% | “75%” | Building a search index 75% as good as Google costs billions | Benedict Evans | Aug 19, 2024 | — |
| 75% | “75%” | Evans: Yandex market cap fell 80% to $6.7B before market freeze | Benedict Evans | Mar 7, 2022 | Supported |
| 75% | “75%” | Evans: Site and Construction Make Up 75% of Urban Base Station Costs | Benedict Evans | Aug 15, 2021 | Partly supported |
| 70% | “70%” | 70% of US search happens on Google default placements | Benedict Evans | Aug 19, 2024 | Supported |
| 70% | “70%” | Evans: Machine learning cannot reliably scan messages for grooming | Benedict Evans | May 30, 2022 | — |
| 60% | “60%” | Evans: Online dating now accounts for around 60% of new relationships | Benedict Evans | Nov 16, 2025 | Supported |
| 60% | “60%” | Evans: Non-coding generative AI apps show stagnating daily active user ratios | Benedict Evans | Jun 5, 2026 | — |
| 60% | “60%” | Evans: Google's core search operating margin is around 60% excluding TAC | Benedict Evans | Feb 12, 2023 | Supported |
| 60% | “60%” | Evans: Anker is a $1.8B company with 10% net income | Benedict Evans | Nov 29, 2022 | Partly supported |
| 60% | “60%” | Evans: Amazon's ad business almost certainly creates more cash flow than AWS | Benedict Evans | Nov 29, 2022 | — |
| 60% | “60%” | Over 60% of Benedict Evans's 170,000 newsletter subscribers use Gmail | Benedict Evans | Mar 14, 2022 | — |
| 60% | “60%” | Evans: Online-only retailers represent 50% to 60% of total e-commerce | Benedict Evans | Nov 23, 2020 | Supported |
| 60% | “60%” | Evans: Third Parties Account for 60% of Sales on Amazon | Benedict Evans | Oct 26, 2020 | Supported |
| 54% | “54%” | Evans: 0.5% of App Store Accounts Generated 54% of Billings in 2016 | Benedict Evans | Aug 26, 2021 | Supported |
| 50% | “50%” | Evans: AI Model Inference Alone Generates 40% to 50% Gross Margins | Benedict Evans | Jul 15, 2026 | Supported |
| 50% | “50%” | Evans: AI foundation models lack network effects and sustainable moats | Benedict Evans | Dec 20, 2025 | — |
| 50% | “50%” | Evans: Over 50% of new US heterosexual relationships formed online in 2021 | Benedict Evans | Oct 15, 2023 | Supported |
| 50% | “50%” | Brody: US high school senior dating rates fell 50% in 15 years | Leonard Brody | Oct 15, 2023 | Contradicted |
| 50% | “50%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 45% | “45%” | Evans: YouTube creator payouts rival major TV studio programming budgets | Benedict Evans | Nov 29, 2022 | Supported |
| 45% | “45%” | Evans: Shopify reached $165B GMV in the twelve months to Q3 | Benedict Evans | Feb 18, 2022 | Supported |
| 45% | “45%” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 45% | “45%” | Evans: Apple Mail and iOS represent roughly 45% of his newsletter audience | Benedict Evans | Jun 21, 2021 | — |
| 43% | “43%” | Evans: Pew data shows 18% of US adults have used ChatGPT | Benedict Evans | Apr 1, 2024 | Supported |
| 41% | “41%” | Catton-Brown: Formula 1 audience averages age 32 and 41% female | Toni Cowan-Brown | Oct 11, 2024 | Supported |
| 40% | “40%” | Evans: Over 50% of new US heterosexual relationships formed online in 2021 | Benedict Evans | Oct 15, 2023 | Supported |
| 40% | “40%” | Evans: Top US TV show reach dropped from 40% in 1960 to 10% in 2020 | Benedict Evans | Feb 6, 2023 | Supported |
| 40% | “40%” | Evans: Amazon accounts for 40% of US e-commerce, 5% of retail | Benedict Evans | Dec 11, 2022 | Supported |
| 40% | “40%” | Evans: 30% to 40% of top Amazon sellers are Chinese companies | Benedict Evans | Nov 29, 2022 | Supported |
| 40% | “40%” | Evans: Amazon holds 40% of e-commerce but tiny share of US retail | Benedict Evans | Aug 1, 2022 | Supported |
| 40% | “40%” | Evans: UK Non-Grocery Retail Is 40% Online | Benedict Evans | Feb 21, 2022 | Supported |
| 40% | “40%” | Evans: Stanford Found 40% of New US Relationships Started Online in 2017 | Benedict Evans | Jul 13, 2021 | Supported |
| 40% | “40%” | Evans: Apple Mail automatically downloads images, masking real open rates | Benedict Evans | Jun 21, 2021 | Supported |
| 40% | “40%” | Evans: Hybrid office footprint only shrinks if attendance is evenly spread | Benedict Evans | Feb 28, 2021 | — |
| 40% | “40%” | Evans: Shopify reached $120B GMV in 2020, over 40% of Amazon Marketplace | Benedict Evans | Feb 21, 2021 | Supported |
| 40% | “40%” | Evans: Amazon holds 40% of US e-commerce, but 15% of retail | Benedict Evans | Nov 2, 2020 | Supported |
| 39% | “39%” | Brown: Stable Diffusion generated 7% female doctors, compared to 39% in reality | Toni Cowan-Brown | Mar 3, 2024 | Supported |
| 39% | “39%” | Evans: UK e-commerce penetration at 80% outpaces Italy and Greece | Benedict Evans | Nov 23, 2020 | Supported |
| 35% | “35%” | Google paid $25 billion last year in device revenue share | Benedict Evans | Aug 19, 2024 | Supported |
| 35% | “35%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 33% | “33%” | Evans: Pew data shows 18% of US adults have used ChatGPT | Benedict Evans | Apr 1, 2024 | Supported |
| 30% | “30%” | Evans: Cloud computing accounts for only 30% of enterprise workflows | Benedict Evans | Dec 8, 2024 | Supported |
| 30% | “30%” | Evans: Epic Games' legal fight against Apple was driven by pure greed | Benedict Evans | Sep 20, 2021 | — |
| 30% | “30%” | Evans: The 30% App Store commission rule is toast | Benedict Evans | Sep 20, 2021 | Held up |
| 30% | “30%” | Evans: Spotify's fixed record label payouts leave no margin for Apple's fee | Benedict Evans | Mar 7, 2021 | Supported |
| 30% | “30%” | Evans: Latin American e-commerce penetration is 5% versus China's 25-30% | Benedict Evans | Jan 17, 2021 | Supported |
| 29% | “29%” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
| 28% | “28%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 26% | “26%” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
| 25% | “25%” | Evans: Apple's iOS privacy changes shifted ad revenue and hit Snap stock | Benedict Evans | Nov 2, 2021 | Supported |
| 25% | “25%” | Evans: Apple relies on China for 25% of revenue and most manufacturing | Benedict Evans | Mar 7, 2022 | Supported |
| 25% | “25%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 25% | “25%” | Apple's custom silicon is likely 25% better than rival chips | Benedict Evans | Oct 19, 2020 | — |
| 23% | “23%” | White: Future generated £79M from affiliate revenue in 2020 | Jeremy White | Jun 21, 2021 | Supported |
| 20% | “20%” | Evans: Streaming Services Cut Content Budgets by 10% to 20% Recently | Benedict Evans | Aug 21, 2025 | Partly supported |
| 20% | “20%” | Evans: Developers will trade 20% model quality loss for 95% cost cut | Benedict Evans | Apr 5, 2025 | — |
| 20% | “20%” | Brody: Engaging a 15-20% core audience creates category leaders | Leonard Brody | Oct 15, 2023 | — |
| 20% | “20%” | Benedict Evans: Meta Quest has only single-digit millions of regular users | Benedict Evans | Jun 18, 2023 | Supported |
| 20% | “20%” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 20% | “20%” | Cowan-Brown: SaaS customers often utilize only 20% of software capabilities | Toni Cowan-Brown | Jul 5, 2021 | — |
| 20% | “20%” | Evans: Google and Facebook hold at least two-thirds of online advertising | Benedict Evans | Mar 14, 2021 | Contradicted |
| 20% | “20%” | Evans: Amazon's 20 percent private label business is standard retail practice | Benedict Evans | Jan 10, 2021 | Supported |
| 20% | “20%” | Evans: UK E-Commerce Settled at 27-28% of Retail Post-Lockdown | Benedict Evans | Nov 23, 2020 | Supported |
| 20% | “20%” | Evans: Amazon holds 40% of US e-commerce, but 15% of retail | Benedict Evans | Nov 2, 2020 | Supported |
| 20% | “20%” | Evans: US e-commerce was roughly 15% of retail in early 2020 | Benedict Evans | Oct 26, 2020 | Supported |
| 18% | “18%” | Evans: Pew data shows 18% of US adults have used ChatGPT | Benedict Evans | Apr 1, 2024 | Supported |
| 15% | “15%” | Evans: Non-coding generative AI apps show stagnating daily active user ratios | Benedict Evans | Jun 5, 2026 | — |
| 15% | “15%” | Evans: Apple retail stores historically accounted for only 10-15% of revenue | Benedict Evans | Feb 21, 2022 | Supported |
| 15% | “15%” | Evans: PwC found 15% of digital ad spend is completely untraceable | Benedict Evans | Mar 14, 2021 | Supported |
| 15% | “15%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 15% | “15%” | Evans: Apple captures over 75% of global smartphone industry profit | Benedict Evans | Nov 2, 2020 | Partly supported |
| 15% | “15%” | Evans: US e-commerce was roughly 15% of retail in early 2020 | Benedict Evans | Oct 26, 2020 | Supported |
| 12% | “12%” | White: Tech affiliate commission is 2-4% versus 10-12% in fashion | Jeremy White | Jun 21, 2021 | — |
| 10% | “10%” | Microsoft invested $100 billion in Bing over 20 years for 5-10% share | Benedict Evans | Aug 19, 2024 | Supported |
| 10% | “10%” | Programmatic display advertising accounts for only 10% of Google's total revenue | Benedict Evans | Aug 19, 2024 | Supported |
| 10% | “10%” | Evans: Bottom-up software adoption caps at 5-10% TAM before needing enterprise sales | Benedict Evans | Apr 1, 2024 | — |
| 10% | “10%” | Network-effect winners are threatened by unbundling, not direct clones | Benedict Evans | Jul 21, 2023 | — |
| 10% | “10%” | Evans: Temu and Shein Accounted for $4 Billion of Meta's Revenue | Benedict Evans | Mar 13, 2024 | Supported |
| 10% | “10%” | Evans: McKinsey finds 90% of managers tried AI, but few use it | Benedict Evans | Dec 17, 2023 | Partly supported |
| 10% | “10%” | Evans: Generative AI viability depends on domain tolerance for 10% inaccuracy | Benedict Evans | Feb 12, 2023 | — |
| 10% | “10%” | Evans: Radically new AI UX will reset default consumer search habits | Benedict Evans | Feb 12, 2023 | — |
| 10% | “10%” | Evans: Top US TV show reach dropped from 40% in 1960 to 10% in 2020 | Benedict Evans | Feb 6, 2023 | Supported |
| 10% | “10%” | Evans: Anker is a $1.8B company with 10% net income | Benedict Evans | Nov 29, 2022 | Partly supported |
| 10% | “10%” | Evans: Marginal 10% tech advantage yields no value in telecom networks | Benedict Evans | Aug 15, 2021 | — |
| 10% | “10%” | Evans: Open rate metrics matter far less for paid subscription newsletters | Benedict Evans | Jun 21, 2021 | — |
| 10% | “10%” | Evans: Apple's 15% fee tier covers 90% of developers, 10% of revenue | Benedict Evans | Mar 7, 2021 | Supported |
| 10% | “10%” | Evans: Clubhouse cannot sustain a 10% cut without proprietary network effects | Benedict Evans | Feb 14, 2021 | — |
| 10% | “10%” | Cairn-Brown: Western markets lag China in creator economy monetization models | Toni Cowan-Brown | Jan 3, 2021 | — |
| 10% | “10%” | Evans: 10% of Google's workforce will work in compliance by late 2025 | Benedict Evans | Dec 13, 2020 | Didn’t hold up |
| 10% | “10%” | Brown: Only 5% to 10% of Users Utilize Slack's Full Feature Breadth | Toni Cowan-Brown | Dec 7, 2020 | — |
| 10% | “10%” | Evans: UK online grocery sales doubled from 5% to 10% in 2020 | Benedict Evans | Nov 23, 2020 | Supported |
| 7% | “seven percent” | Brown: Stable Diffusion generated 7% female doctors, compared to 39% in reality | Toni Cowan-Brown | Mar 3, 2024 | Supported |
| 5% | “five percent” | Evans: No competing AI app has more than 5% of ChatGPT's usage | Benedict Evans | Aug 21, 2025 | Contradicted |
| 5% | “five percent” | Evans: Bottom-up software sales only captures 5% of enterprise users | Benedict Evans | Dec 8, 2024 | — |
| 5% | “five percent” | Evans: 33% to 50% tried ChatGPT, but daily active users are 1% to 5% | Benedict Evans | Jul 1, 2024 | Supported |
| 5% | “five percent” | Evans: Bottom-up sales only reach 5% of the enterprise market | Benedict Evans | Jul 24, 2026 | — |
| 5% | “five percent” | Evans: Anthropic Leads AI Frontier, OpenAI and Gemini Trail by 5% | Benedict Evans | Jul 15, 2026 | — |
| 5% | “five percent” | Evans: Temu and Shein Accounted for $4 Billion of Meta's Revenue | Benedict Evans | Mar 13, 2024 | Supported |
| 5% | “five percent” | Evans: Amazon accounts for 40% of US e-commerce, 5% of retail | Benedict Evans | Dec 11, 2022 | Supported |
| 5% | “five percent” | Evans: 0.5% of iPhone users generate half of App Store spending | Benedict Evans | Sep 20, 2021 | Supported |
| 5% | “five percent” | Evans: Shein ranks second only to Amazon in US teen brand survey | Benedict Evans | May 26, 2022 | Partly supported |
| 5% | “5%” | Evans: 0.5% of App Store Accounts Generated 54% of Billings in 2016 | Benedict Evans | Aug 26, 2021 | Supported |
| 5% | “five percent” | Evans: Clubhouse cannot sustain a 10% cut without proprietary network effects | Benedict Evans | Feb 14, 2021 | — |
| 5% | “five percent” | Evans: Lengthening a time series makes recent chart trends look visually larger | Benedict Evans | Jan 31, 2021 | — |
| 5% | “five percent” | Evans: Latin American e-commerce penetration is 5% versus China's 25-30% | Benedict Evans | Jan 17, 2021 | Supported |
| 5% | “five percent” | Kevins: 95% of enterprise users require direct sales and IT support | Bernadette Kevins | Dec 7, 2020 | — |
| 5% | “five percent” | Evans: UK online grocery sales doubled from 5% to 10% in 2020 | Benedict Evans | Nov 23, 2020 | Supported |
| 4% | “four percent” | Evans: Only 2% to 4% of developed-world consumers use generative AI daily | Benedict Evans | Dec 8, 2024 | — |
| 4% | “four percent” | White: Tech affiliate commission is 2-4% versus 10-12% in fashion | Jeremy White | Jun 21, 2021 | — |
| 3% | “three percent” | Evans: Mainstream users have never heard of Claude despite Silicon Valley hype | Benedict Evans | Aug 21, 2025 | — |
| 3% | “three percent” | Evans: Only 2% to 3% of Americans trust ChatGPT output | Benedict Evans | Apr 1, 2024 | Partly supported |
| 1% | “one percent” | Only 1% of Formula 1 fans attend races in person | Toni Cowan-Brown | Oct 11, 2024 | Supported |
| 1% | “one percent” | Evans: Survey data shows Claude holds between 0% and 1% consumer usage | Benedict Evans | Feb 28, 2026 | Partly supported |
| 1% | “a percent” | Retail Traders Will Lose All Their Money Trading Foreign Exchange | Benedict Evans | Nov 18, 2022 | — |
| 1% | “a percent” | Cowan-Brown: Apple privacy changes will disrupt political campaign email operations | Toni Cowan-Brown | Jun 21, 2021 | — |
| 0.5% | “half percent” | Evans: US non-grocery e-commerce surged to 29% before settling at 26% | Benedict Evans | Nov 23, 2020 | Contradicted |
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