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Evans: Silicon Valley initially overlooked Pinterest because its userbase was mostly female.

Benedict Evans · The right questions to ask about TikTok · Mar 20, 2023 · at 16:39

Benedict Evans is discussing how Silicon Valley tech culture often ignores consumer social platforms that cater to demographics outside its own male engineering workforce.

0:00 / 0:25exact quote · 25.2s
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“There was an observation for a long time that Pinterest was sort of like invisible in Silicon Valley, because basically like 80 or 90% of the user pay, it's in New York. Is it New York? I think it's in New York. Yeah. 90% of the users are women. And so like, and it's all about visual collections and stuff. And so if you're like a twenty-five-year-old software engineer in Silicon Valley, you're a man, and you're not interested in any other stuff that people use Pinterest for anyway. And so, like, knowing you're kind of, it was kind of invisible as a social network.”

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