The Numbers Museum

Every specific figure ever claimed on the show. 18 match this view. Red rows are numbers the cited sources contradict.

All Dollars Multiples Percentages Big numbers

Figure	As spoken	The claim	Who	When	Checked?
200×	“200 X”	Evans: Near-zero AI error rates render semantic understanding questions practically irrelevant	Benedict Evans	Mar 27, 2023	—
100×	“hundred X”	Evans: Near-zero AI error rates render semantic understanding questions practically irrelevant	Benedict Evans	Mar 27, 2023	—
90×	“90 X”	Evans: Near-zero AI error rates render semantic understanding questions practically irrelevant	Benedict Evans	Mar 27, 2023	—
50×	“50 times”	Evans: Outsized venture returns only come from contentious deals that look dumb	Benedict Evans	Aug 23, 2022	—
30×	“30 X”	Evans: New non-software brands will likely yield 3x returns, not 30x	Benedict Evans	Aug 23, 2022	—
20×	“20 times”	Evans: Streaming Services Cut Content Budgets by 10% to 20% Recently	Benedict Evans	Aug 21, 2025	Partly supported
10×	“10 X”	Brown: Generative AI companies face massive marketing push to gain users	Toni Cowan-Brown	Apr 5, 2025	—
10×	“10 times”	Evans: AI code generation found PMF, driving 10x compute surge	Benedict Evans	Jun 5, 2026	—
10×	“10 times”	Evans: US Has 5 to 10 Times More Retail Space Per Capita	Benedict Evans	Mar 12, 2023	Partly supported
10×	“10 times”	Evans: Fears that Amazon's iRobot deal supercharges advertising are delusionally paranoid	Benedict Evans	Dec 11, 2022	—
10×	“10 X”	IBM's Mainframe Computing Capacity Grew 10x Between 2000 and 2010	Benedict Evans	Dec 22, 2020	Supported
6×	“six times”	Jeremy White: Hubbing content across titles robs publications of their distinct voice	Jeremy White	Jun 21, 2021	—
5×	“five X”	Evans: Barcode adoption grew US supermarket SKUs fivefold over a decade	Benedict Evans	Jun 5, 2026	Contradicted
5×	“five times”	Cowan-Brown: Remote teams require five times more process than in-person teams	Toni Cowan-Brown	Feb 28, 2021	—
4×	“four X”	Evans: Science lacks a theoretical model for LLMs and AGI	Benedict Evans	Aug 17, 2023	—
4×	“four times”	Evans: FT Weekend festival sold 3 to 4 times more tickets online	Benedict Evans	Jan 3, 2021	Not publicly verifiable
3×	“three X”	Evans: Science lacks a theoretical model for LLMs and AGI	Benedict Evans	Aug 17, 2023	—
3×	“three X”	Evans: New non-software brands will likely yield 3x returns, not 30x	Benedict Evans	Aug 23, 2022	—

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