Q Yeah, you love it, and then you hand me the check like you did when we were in Vegas that time. Um, so, well, How do Americans start changing how they perceive this? I think that's part of the problem, is it not?
A Definitely part of the problem is that we all are kind of just okay with it and assume that this is this industry where we're not supposed to know the prices until afterwards. No other industry works this way. We don't put up with it anywhere else, um, and so I think direct to consumer models play a huge role in getting patients to think, oh, I can treat this like other services. It's not like we're not annoying consumers in other ways. We already are, and so we just need to apply that same Annoying attitude to healthcare. Um, and then by leveraging direct-to-consumer models, part of this is getting on higher deductible plans, so we start to treat our dollars more like normal, normal dollars, um, putting money into HSAs and FSAs. It gets us to start thinking more like a traditional customer and think about where we're spending our money.
AI assessment note: “direct to consumer models play a huge role in getting patients to think”